Camplify Holdings Ltd. · ASX:CHL
Camplify — H1 FY22 Earnings Presentation
48 slides from Camplify's earnings presentation, Feb 24, 2022
Slide 1: ASX Announcement: 1H22 Results and Presentation
Camplify Holdings Ltd A.C.N 647 333 962 42 Union St Wickham PO Box 1143 Newcastle 2300 P: 1300 416 133 ASX Announcement 24th February 2022 Camplify Holdings Limited 1H22 Results and Presentation Highlights; • Metrics for H1 FY22 strong growth despite government restrictions in holiday period • H1 FY
Slide 2: Comments by CEO Justin Hales
Camplify Holdings Ltd Comments by CEO Justin Hales CEO Justin Hales said “Camplify has delivered a strong result in the first half of the year for FY22 positioning the company to continue our excellent growth trajectory. During this period travel was challenging due to restrictions placed on consume
Slide 3: About Camplify
Camplify Holdings Ltd About Camplify Camplify (ASX: CHL) is one of Australia’s leading peer-to-peer (P2P) digital marketplace platforms operating in Australia, UK, New Zealand, and Spain, connecting recreational vehicle (RV) Owners to Hirers. Camplify has built a platform that delivers a seamless an
Slide 4: Camplify H1 FY22 Presentation
Camplify H1 FY22 Presentation Camplify AU | NZ | UK | ES 2022
Slide 5: Disclaimer & Important Notices
Disclaimer & Important Notices The information contained in this presentation or subsequently provided, orally or in writing, to any recipient of this presentation, or any other information consultants and advisers (each a Limited Party) accept no responsibility or liability (including, without limi
Slide 6: Acknowledgment of Country
Acknowledgment of Country Camplify pay our respects to the traditional owners, their elders past and present and value their care and custodianship of these lands Camplify is a proud Newcastle company built on the lands of the Awabakal & Worimi people.
Slide 7: Agenda
Agenda 1. Highlights and Strategy 2. Financial Performance 3. Operational Performance 4. Outlook 5. Customer and Industry Information 6. Annexures
Slide 8: 1. Highlights and Strategy
1. Highlights and Strategy Camplify AU | NZ | UK | ES FY22 half yearly presentation
Slide 9: Marketplace Highlights H1 FY22
Marketplace Highlights H1 FY22 $22.9 m $6.8 m Total Transaction Value Total Revenue +61.6% (H1 FY21 pcp) +109% (H1 FY21 pcp) Camplify is one of Australia’s leading P2P digital marketplaces connecting Owners of RVs such as caravans, campervans and motorhomes to Hirers. 17,300+ $1,183 Total Bookings A
Slide 10: Marketplace Highlights H1 FY22
Marketplace Highlights H1 FY22 29.1% 20% ‘I was able to leave my job which was no way near flexible with raising young children. I now have the flexibility to Take Rate Percentage of hirers work and care for my family.’ Increase from 22.9% H1 FY21 retained1 - Alyce, Camplify member since 2020 7,338
Slide 11: Shifting landscape of travel
Global Average Booking Duration (Days) Global GTV per booked day (AUD) Shifting 7.48 $159 landscape of travel 7.18 $140 7.28 $145 $122 6.95 7.09 7.01 ● Our hirers are booking longer trips with consistent YOY growth in Average $117 $113 booking length. ● Their average spend per day is also H2 FY19 H1
Slide 12: Growing Hirer & Owner community
Growing Hirer & Number of cumulative Hirers Number of cumulative RVs Owner community 93.3k 7.3k 6,161 70,062 ● Strong platform growth has been achieved at strong CAC performance due to a combination of network effects, referrals, industry tailwinds 4,552 and inbound marketing initiatives. ● Platform
Slide 13: Strategy: Our Mission
Strategy Our Mission Van life accessible for all Our Vision Become the leading RV rental platform in market Empowering our growing community of RV owners to make outdoor adventures accessible everywhere Our Values Grow current markets Enhance our platform development Help more hirers enjoy Fleet foc
Slide 14: Camplify H1 FY22 Milestone Moments
Camplify Fast Facts Camplify H1 FY22 Milestone Moments 68.69% growth to achieve Camplify announces proposed acquisition of A$10.49 million in Q1. Mighway and SHAREaCAMPER ● A$10.49m* Gross Transaction Volumes (GTV) for the Oct 2021: Camplify entered into an agreement to fully acquire quarter (repres
Slide 15: Camplify H1 FY22 Milestone Moments
Camplify Fast Facts Camplify H1 FY22 Milestone Moments Top 100 Fastest Growing Camplify continued to grow Strong results to finish H1 companies in Australia in Q2 FY22 Camplify’s Q2 announcement showed strong ● In spite of headwinds from Omicron 5 Nov 2021: Camplify is recognised as one performance
Slide 16: 2. Key financial information
2. Key financial information Camplify AU | NZ | UK | ES FY22 Half Yearly Presentation
Slide 17: Financial highlights
Financial highlights Growth momentum in GTV and revenue maintained as Take Rate increases to 29.1% Gross transaction value Revenue & take rate ($M) Gross profit and margin ($M) ($M) *94% CAGR *117% CAGR 29.1% Take Rate 22.9% Take Rate *Unaudited figures prior to ASX listing Note: Hire related Gross
Slide 18: Key operating metrics
High growth in total Financial Metrics H1 FY21 H1 FY22 GTV exceeding fleet Gross Transaction Value (GTV) ($m) growth rate while 14.2 22.9 Key operating revenue retention GTV Hire ($m) increased. 12.9 20.2 Premium Memberships and Insurance ($m) metrics 1.2 2.5 Other ($m) 0.1 0.1 Total GTV Growth (%)
Slide 19: Income Statement
Income $ Millions H1 FY21 H1 FY22 Revenue 3.2 6.0 Statement Hire 2.0 3.3 Premium Membership & Insurance 1.2 2.5 Growth in GTV for H1 reflecting increases GPS Tracker 0.0 0.0 in: Other 0.0 0.1 ● RV Fleet (45% vs PCP) Cost of Sales (0.9) (2.7) ● Hirer Growth (25% vs PCP) ● Average booking value (18% v
Slide 20: Cash Flow Statement
Cash Flow Statement Commentary: $ Millions H1 FY21 H2 FY21 H1 FY22 ● Working capital movement reflects increased cash EBITDA (0.2) (1.9) (2.8) flow from bookings, as well as the increased operating Change in Working Capital 3.5 1.0 1.9 expenditure in planned Use of Funds for H1 Non Cash items 0.0 0.
Slide 21: Balance Sheet
Balance Sheet $ Millions H1 FY21 H1 FY22 Assets Current Assets Cash & equivalents 7.9 19.3 Commentary: Trade & other receivables 0.8 4.8 Inventories 0.0 0.2 ● Capital light model Other assets 0.0 0.3 Total current assets 8.8 24.6 ● Continuing strong net cash Non-current assets position Property, pla
Slide 22: 3. Operational Performance
3. Operational Performance Camplify AU | NZ | UK | ES FY22 Half Yearly Presentation
Slide 23: Market Performance
Market Performance 53% 75% 18% 45% Australia GTV Growth Revenue Growth Booking Growth Fleet Growth New Zealand 48% 67% 35% 34% GTV Growth Revenue Growth Booking Growth Fleet Growth 150% 200% 86% 50% UK GTV Growth Revenue Growth Booking Growth Fleet Growth Spain 2813% 100% 1654% 34% GTV Growth Revenu
Slide 24: 2021 Fast Fact Page: Hirers
2021 FAST FACT PAGE 1 Who are they? Hirers at a Minute by minute glance 31% 31% more people travelled Australia in a Camplify RV during 2021 (vs 2020). 40% 40% more people travelled New Zealand in a Camplify 100K+ Every 4 minutes A caravan and camping Every 15 minutes A new Camplify Every 24 hours 2
Slide 25: Camplify's Most Popular Vans: Owners
2021 FAST FACT PAGE 1 Camplify’s most popular vans Who are they? Owners at a glance 32% 22% 39% of Camplify van owners 2,000+ are Millennials (between Slept 2 people Slept 5 people 25-40 years old). new van owners 24% 21% 18% More than 2,000 new van-owners of our van owners are joined Camplify in 20
Slide 26: COVID Acceleration
COVID Acceleration Camplify COVID Impact Respons During H1 FY22 a Major restrictions in AU New Zealand saw number of significant as a result of Delta, international borders e government significantly affecting shut, and restriction of restrictions occurred in the ability of customers movement of cit
Slide 27: New Revenue Drivers
New Revenue Drivers Tow Vehicle Rental Online Ordering of RVs Temporary Travel vouchers Accomodation program (TAP) Tow vehicles continue to grow RV sales continues to be a Piloted initially in March 2020, Meeting the demand from in popularity with an average significant driver of GTV and the TAP has
Slide 28: Strategic partnerships
Strategic partnerships Comfort Insurance (UK) To continue fuelling our growth in the UK, we have partnered with Comfort insurance, one of the UK’s leading campervan and motorhome insurers. As part of this arrangement Comfort, who command 15% of the UK market share, will exclusively promote the Campl
Slide 29: Marketing approach
Marketing approach Continue to build the Camplify brand through a full funnel content marketing approach that engages with both owners and hirers. Grow total fleet size Educate and inspire RV owners on how Camplify can help them utilise their van as a new revenue stream. Leverage hirer demand to acq
Slide 30: Marketing Update
Marketing SEO: Strong ranking and traffic from target keywords Update Direct: Traffic growth increasing from greater brand awareness Social: 49k Facebook followers and 45k Instagram followers Referral: Traffic from industry partners Email: Database of 235,000 registered customers $326 to acquire an
Slide 31: Powered by proprietary tech
Powered by The Owner Preparedness Journey is identified as one of the key processes for Camplify, recruiting and empowering owners on the platform as quickly as possible. proprietary tech 99% of listings are completed in the first day Average booking within the first week Camplify Technology Sign up
Slide 32: RV Owners
Self-service Edit Booking Payment Breakdowns Earnings Payments Private Notes Continuous booking engine improvements Camplify Is investing in new dashboards for RV Owners, and providing them with an improved tool to more effectively respond to customers, manage their RVs, and run their rental fleet.
Slide 33: Development product features
Development Messaging Portal product features A centralised platform for booking updates and messaging between Owner and Hirer including the allowance for sending of images and PDFs. By simply clicking on a familiar paperclip icon, both owners and hirers can send up to 5 images or PDFs per message.
Slide 34: Product features continued
Owner Earnings Product features Bringing better visibility to current and future payments continued for owners. The dashboard provides owners with high level information about financial year earnings, as well as detailed, transactional breakdowns of paid and upcoming bookings. Simplified Cancellatio
Slide 35: Product features continued
Product features Automated Cancellations Booking Notes Camplify’s internal invoicing system allows any cancelled continued booking to automatically apply the appropriate refund or credit for a hirer. Providing a faster service to both parties and Allowing owners to take significantly saving internal
Slide 36: Upcoming product developments
Upcoming product developments Automated Driver Licence Checks (UK) Variable Minimum Nights Premium Membership Integration Automated drivers licence checks, against the DVLA in the UK Integrating the PM subscription service more thoroughly Allowing owners to set a ‘Minimum Nights’ amount, per-day, in
Slide 37: NZ Expansion
Outlook NZ Expansion Pre-COVID Major $125m Combined 3,271 Fleet 39.6% Tourists from Market Bookings Combined Australia NZ is a major tourism road THL & Apollo Bookings 107k bookings 1,537,988 Mill trip destination for (GTV) 4 other major operators in Visitors from Australia international tourists 2
Slide 38: 4. FY22 Outlook
4. FY22 Outlook Camplify AU | NZ | UK | ES FY22 Half Yearly Presentation
Slide 39: H2 FY22 Focus
H2 FY22 Focus ● Position ourselves well for strong season in UK & Spain ● Ensure markets are well positioned for return of international H1 FY22 Trends: tourists ● GTV pcp +61.6% ● Rollout and development of key partnerships including ● Fleet pcp +45% ● Revenue pcp +108.7% Comfort UK ● Bookings +25%
Slide 40: 5. Customer and Industry Information
5. Customer and Industry Information Camplify AU | NZ | UK | ES FY22 half yearly presentation
Slide 41: Industry Information
Industry Information ● As at December 2021 there were approximately 773,000 RV registrations in Australia. 773,000 ● A substantial number of available RV assets that Camplify can potentially 74,000, capture and make available for rent. 586,000 ● 51% of Owners sell their RVs due to low utilization or
Slide 42: Sentiment of Australian tourists
Sentiment of Consumer confidence (>100 = positive, <100 =negative) Travel intention 0-6 months | Within Australia Book intention Next month | Within Australia Australian tourists ● 35% of Aussies are currently thinking or dreaming about their next holiday (up 4% from November). ● 32% are actively pl
Slide 43: Aussies are keen to cross the ditch
Aussies are keen to cross the ditch Intended timing of next trip to NZ Intended type of trip to NZ The intention of Aussies to visit New % those likely to certain to visit % those likely to certain to visit Zealand in the next two years is increasing. 41% of recipients are now ‘likely’-’certain’ to
Slide 44: Making 2022 count in the UK
Making 2022 count in the UK Holidaymakers in the UK Number of UK/overseas overnights trips likely to be taken in the next 12 Length of next UK holiday or short break by time period. are looking to travel more months compared to previous 12 months. %, January 2022, UK %, February 2022, UK and travel
Slide 45: 6. Appendix
6. Appendix Camplify AU | NZ | UK | ES FY22 Half Yearly Presentation
Slide 46: Key risks
Key risks Platform risks As the Company operates a two-sided platform, the Company’s future growth and profitability is dependent on that platform being vibrant and active. The Company’s business relies on both Hirers utilising the platform and on Owners listing RV’s on the platform. The growth of t
Slide 47: Key risks
Key risks Suppliers The Company’s business utilises third party suppliers, including companies which offer insurance and roadside assistance services. There is a risk that suppliers may become unable or unwilling to do business with the Company, or to renew contracts with the Company once they expir
Slide 48: End
End Camplify AU | NZ | UK | ES 2021