Slide 1: A revolutionary route to market
A revolutionary route to market Disensa Retail Network Ecuador Oliver Osswald, Central & South America © LafargeHolcim Ltd 2015
Slide 2: What is disensa? Much more than cement
What is disensa? Much more than cement Tailor made solutions in homebuilding Simple and agile Simple Purchasing: at the store, by phone, email or on the website. Simple Payment and delivery right at your door Complete range of products and solutions: wide range of construction materials, tools a
Slide 3: The history of disensa
The history of disensa 2016 2005 2015 Disensa offers construction materials Disensa introduces in 20 building 1978 Disensa outlets microcredit for subcategories, upgraded to customers and launches ecommerce franchising network training program in B2C in October and with store front image customer se
Slide 4: Today disensa in Ecuador is…
Today disensa in Ecuador is… A 1,250 sales people network that serves 500,000 customers in 156 cities of 23 provinces through 540 stores and also the leading online sales platform for homebuilding www.disensa.com 540 stores nationwide 4.3k Franchise employees Happening now at LafargeHolcim Simil
Slide 5: Disensa benefiting all stakeholders
Disensa benefiting all stakeholders Franchisees Customers Consistent marketing & branding Shops in proximity Access to logistics Easy-to-order interface IT support and web platform High quality products and services Cost1 and quality Access to financing, e.g., Credisensa H&S suppor
Slide 6: The future of disensa
The future of disensa Next generation retail: online sales channel through an eCommerce platform which allows to offer all products sold by the Disensa franchisees at www.disensa.com The vision: To be the preferred place for construction materials in homebuilding needs The brand: LafargeHolcim will
Slide 7: disensa'
disensa’ Disena tus suenos