Slide 1: FY25 Investor Presentation
FY25 AUGUST 2025 Investor Presentation Martin Filz - CEO Presented by : Melinda Sheppard - CFO 1
Slide 2: Disclaimer
Disclaimer This presentation has been prepared by Pureprofile Limited (Pureprofile) and comprises summary informations and materials/slides concerning Pureprofile. This is not a prospectus, disclosure document or offering document. By attending an investor presentation or briefing, or accepting, acc
Slide 3: Business Overview
Business Overview All commentary and financial metrics are presented on a continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments
Slide 4: Pureprofile's Achievements in FY25
FY25 UPDATE Pureprofile’s Achievements in FY25 We delivered record results with $1.5m in NPAT, accelerated revenue growth of 19% and new technology solutions launched ● Net profit after tax for the year was $1.5m, up from $0.1m in ● Successful execution of the i-Link acquisition drove ANZ FY24, supp
Slide 5: Pureprofile's Achievements in FY25
FY25 UPDATE Pureprofile’s Achievements in FY25 Second consecutive profit, with NPAT rising 15x on pcp ● Strong top-line growth delivered $9.1m uplift in revenue, highlighting continued demand and expansion across core markets ● COGS and operating expenses increased in line with growth, reflecting in
Slide 6: Pureprofile's Achievements in FY25
FY25 UPDATE Pureprofile’s Achievements in FY25 Strong FY25 NPAT growth with strategic H2 investments for long-term growth H1 FY25 delivered a net profit after tax of $1.6m, while H2 recorded a small net loss of $0.05m. This result was driven by a mix of seasonal and investment-related factors rather
Slide 7: Pureprofile at a glance
FY25 UPDATE Pureprofile at a glance We are Pureprofile What we do We are a global data and insights We securely connect organisations company, helping brands, with highly profiled audiences, businesses & government answer gathering data that is otherwise crucial questions inaccessible How we do it W
Slide 8: Our vision is to deliver more value from the world's information
Our vision is to deliver more value from the world’s information We are a truly global company completing studies in 93 countries over the past 12 months 14 offices globally 923 clients globally (798 LY) 244 staff globally $57.2m in full year FY25 revenue $13.9m in annuity revenue ($10.9m LY) Purepr
Slide 9: Corporate Growth Strategy
Corporate Growth Strategy
Slide 10: Clear corporate growth strategy
FY25 UPDATE Clear corporate growth strategy Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 10
Slide 11: The Opportunity
FY25 UPDATE The Opportunity As a market leader in ANZ, the next phase of our strategy is to replicate the same success in the US and UK. These markets are currently 30 times and 5 Artificial Intelligence (AI) times larger than Australia, respectively The most significant change in the Data & Insight
Slide 12: Pureprofile's Growth Journey
FY25 UPDATE Pureprofile’s Growth Journey Pureprofile’s above-market growth is driven by our extensive panel reach, innovative technology and client-focused approach - all made possible by our highly engaged and talented team This is the formula that enables us to consistently outperform our competit
Slide 13: Key Priorities for FY26
FY25 UPDATE Key Priorities for FY26 Drive Growth Technology & AI ● Expand client share of wallet globally Internal processes - Utilising AI to increase internal efficiencies, ● Monetise products / solutions launched in FY25 deliver faster projects and lower costs ● Targeted investment in UK and US C
Slide 14: Aspirational Objectives for FY26 & FY27
FY25 UPDATE Aspirational Objectives for FY26 & FY27 Drive Growth Improve Margins International Revenue Overtakes ANZ Economies of Scale Double the UK business revenue, taking significant market share Continually reducing costs versus revenue Triple the US business revenue Specific focus on salaries
Slide 15: New Solutions
New Solutions
Slide 16: Self-serve data and insights solutions
FY25 UPDATE Self-serve data and insights solutions Launched in Q4 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 16
Slide 17: Insights Creator
FY25 UPDATE Self-serve data and insights solutions - Launched in Q4 Insights Creator An all-in-one AI-enabled platform that streamlines end-to-end insights generation Launch surveys, influence costs with flexible sample bidding, manage fieldwork, monitor data in real time, and generate automated, ex
Slide 18: Sample Only
FY25 UPDATE Self-serve data and insights solutions - Launched in Q4 Sample Only An always-on, self-serve platform giving users access to quality sample sources Allows panel partners to access quality sample anytime through a self-serve platform that enables them to manage spend and streamline fieldw
Slide 19: Conversational AI
FY25 UPDATE New Solutions - Launched in Q1 FY26 Conversational AI A chatbot style interface that engages, probes and seamlessly blends qualitative insights with quantitative scale Enhanced respondent Richer responses at scale Faster actionable insights engagement Enables more nuanced, Deliver action
Slide 20: Message Testing
FY25 UPDATE New Solutions - Launching in Q1 FY26 Message Testing Quickly narrow down and refine top-performing messages or ideas across generational segments to validate market fit and make decisions with confidence 1. What it does? 2. How it works? 3. Why it matters? Test, identify and refine Utili
Slide 21: AI coding
FY25 UPDATE New Solutions - Launched in Q1 FY26 AI coding Powered by inca, turns open-ended responses into structured insights quickly and at scale. 1. What it does? 2. How it works? 3. Why it matters? Removes manual coding Uses natural language As deadlines tighten and delays to generate processing
Slide 22: New Solutions - Why
FY25 UPDATE New Solutions - Why To better support clients and drive strategic growth, Pureprofile is launching next-gen insight solutions that: Deliver More Value High-Quality Insights, Support Margin to More Clients Delivered at Scale Expansion Relevance and value in Offering a suite of scalable, S
Slide 23: Full Year FY25 Financial Performance
Full Year FY25 Financial Performance All commentary and financial metrics are presented on a continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments Pureprofile (ASX: PPL) Investor Presentati
Slide 24: Record FY25: growth delivered, guidance met
// FINANCIAL PERFORMANCE FY25 Record FY25: growth Business Results FY25 vs FY24 delivered, guidance met Revenue $57.2m 19% FY25 delivered record full-year NPAT of $1.5m, revenue of $57.2m EBITDA $5.2m 18% up 19% on pcp, underpinned by the successful execution of our growth strategy. Platform revenue
Slide 25: FY25 Financial metrics trends
// FINANCIAL PERFORMANCE FY25 FY25 Financial metrics trends ROW revenue has grown from 29% to 46% of total +22% 4-year CAGR revenue over five years, reflecting the success of our global growth strategy, reducing the reliance on the mature ANZ market. 25 Pureprofile (ASX: PPL) Investor Presentation /
Slide 26: FY25 Financial metrics trends
// FINANCIAL PERFORMANCE FY25 FY25 Financial metrics trends +15% 4-year CAGR +35% 4-year CAGR +78% 4-year CAGR +18% 4-year CAGR 26 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile
Slide 27: Profit After tax accelerates to $1.5m in FY25
// FINANCIAL PERFORMANCE FY25 Profit After tax Statutory Net (Loss)/Profit after tax $m accelerates to $1.5m in FY25 EBITDA (excluding significant items) has delivered consistent year-on-year growth, increasing from $3.1m in FY21 to $5.2m in FY25, underpinned by strong revenue growth with a CAGR of
Slide 28: FY25 full-year statutory profit reconciliation
// FINANCIAL PERFORMANCE FY25 FY25 full-year statutory profit reconciliation Period Ending 30 June 2025 30 June 2024 EBITDA (excl. significant items) $5.2m $4.4m Delivered a step-change in profitability in FY25 , with double-digit Less: EBITDA growth and a 15x increase in net profit, driven by disci
Slide 29: Balance sheet
// FINANCIAL PERFORMANCE FY25 Period Ending 30 June 2025 30 June 2024 Cash and cash equivalents $5.7m $5.2m Trade and other receivables $12.7m $10.3m Balance sheet Other assets $3.3m $2.6m Total Current Assets $21.7m $18.1m Right of use assets $1.3m $1.6m Closing cash balance of $5.7m up from $5.2m
Slide 30: A disciplined approach to Capital Investment
// FINANCIAL PERFORMANCE FY25 Capital Expenditure $m A disciplined approach to Capital Investment Investment focus for FY25 aligned to accelerating our corporate growth strategy, technology, solutions and platforms Key investments during FY25 included the development and implementation of; Datarubic
Slide 31: Cash flow
// FINANCIAL PERFORMANCE FY25 Period ending 30 June FY25 FY24 Receipts from customers $56.8m $48.2m Cash flow Payments to suppliers and employees ($51.7m) ($44.2m) FY25 delivered improved operating cash generation while Interest and other financing ($0.2m) ($0.4m) maintaining investment in strategic
Slide 32: Summary
Summary NPAT for FY25 of $1.5m driven by continued revenue momentum, focused investment and diligent cost control Robust ANZ revenue growth of 12% in an increasingly competitive market ROW delivered a 28% uplift in revenue on pcp, highlighting sustained progress in our global growth strategy Reporte
Slide 33: Contact
Contact 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com This presentation has been authorised for release to the ASX by the Chair and the Managing Director. Martin Filz Melinda Sheppard Chief Executive Officer Chief Financial Officer mart
Slide 34: Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile
Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile