Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Investor Presentation (January 2017)
98 slides from Monster Beverage's investor presentation, Jan 12, 2017
Slide 1: Beverage Landscape: U.S. Energy Drink Category Outpacing Total Beverage
Beverage Landscape U.S. Energy Drink Category at 3.9% YTD Growth is Outpacing Total Beverage Category Growth of 2.1% *Source: Nielsen AMC YTD M/E 10/29/16 Total Beverage Dollar Percent Change 2.1% Dollar Volume Change (MM) $1,361.8
Slide 2: Brand Performance - Total U.S. All Channels/Dollars
Brand Performance - Total U.S. All Channels/Dollars AMC ALL MEASURED CHANNELS SNAPSHOT *Source: Nielsen AMC 13 W/E 12/24/16 vs. Year Ago AMC All Measured$ Vol$ Shr Channels$ Vol$ Vol LY$ Vol Chg% Chg$ ShrChg TNA ENERGY $2,864,995,363$2,800,007,399$64,987,9642.3%100.00.0 TOTAL MEC $1,142,985,183$1,10
Slide 3: Brand Performance - Total U.S. All Channels/Units
Brand Performance - Total U.S. All Channels/Units AMC ALL MEASURED CHANNELS SNAPSHOT *Source: Nielsen AMC 13 W/E 12/24/16 vs. Year Ago AMC All MeasuredU VolU Shr ChannelsU VolU Vol LYU Vol Chg% ChgU ShrChg TNA ENERGY 1,064,250,3711,040,646,02923,604,3422.3%100.00.0 TOTAL MEC 453,136,554436,624,84116
Slide 4: Energy Category - Total U.S. Dollar Share - All Measured Channels
Energy Category - Total U.S. Dollar Share -All Measured Channels Dollar Share-AMC 40.0 35.0 30.0 25.0 20.0 15.0 10.0 --------------------------------_ _ _ 5-HOUR TNA 8.. 2 ------....._---o:....-........,. ROCKSTARTNA7.8 5.0 ============================== NOS TNA 3.7 - · - • - • - • - • - • - • - • -
Slide 5: Energy Category - Total U.S. Unit Share - All Measured Channels
Energy Category - Total U.S. Unit Share -All Measured Channels Unit Share -AMC 40.0 ,.,.,.,.----------------------------........_ MONSTER TNA 36.5 35.0 ........····•·· ....... 30.0 ·•··•••··•·· • •.•• •· • • •••••• • • • •• •• •• •· •• • • •·• • • • • • • •• • • • • • •.• • • · • •••••••· •· RED BUL
Slide 6: Brand Performance - Total U.S. Convenience/Dollars
Brand Performance - Total U.S. Convenience/Dollars *Source: Nielsen Total U.S. Convenience 13 W/E 12/24/16 vs. Year Ago TTOOTTAALLUUS.S-. -$ Vol$ Shr CCOONNVVENIENCEE$ Vol$ Vol LY$ Vol Chg% Chg$ ShrChg TNA ENERGY $2,115,800,345$2,097,770,016$18,030,3290.9%100.00.0 TOTAL MEC $857,598,874$840,706,586$
Slide 7: Brand Performance - Total U.S. Convenience/Units
Brand Performance - Total U.S. Convenience/Units *Source: Nielsen Total U.S. Convenience 13 W/E 12/24/16 vs. Year Ago TTOOTTAALLUUS.S-. -U VolU Shr CCOONNVVENIENCEEU VolU Vol LYU Vol Chg% ChgU ShrChg TNA ENERGY 811,158,272806,167,1074,991,1650.6%100.00.0 TOTAL MEC 356,576,235347,943,3018,632,9342.5%
Slide 8: Energy Category - Dollar Share - Convenience
Energy Category - Dollar Share-Convenience Dollar Share - Convenience 40.0 ....·•••···••···•.········...... ...... ......... ···· MONSTER TNA 34.9 RED BULL TNA 34.9 35.0 ·•····•·······• 30.0 25.0 20.0 15.0 --10.0 ----------------------------ROCKSTAR TNA 8.1 5-HOUR TNA 7.9 - --- - ------:,a..., . 5.0
Slide 9: Energy Category - Unit Share - Convenience
Energy Category - Unit Share - Convenience Unit Share - Convenience 45.0 40.0 _,_,.....--......., ,_------------. MONSTER TNA 37.4 35.0 ..•····•••· 30.0 •• • • •. • ••••••• • •.•.•.• • • • •·····················•• •• • • • • •• • • • •••••••••• ••.• • • •······•···· RED BULL TNA 28.7 25.0 20.0 _ 15.
Slide 10: Single Serve Citrus Soda Brand Review/Dollars
Single Serve Citrus Soda Brand Review/Dollars - Dollar Volume Share Dollar Volume Change MUTANT 1.2% 25M MTN DEW 24.5% KICK 3.4% MELLO YELLO 0.8% SURGE 0.3% ALL OTHER 69.3% 0M - 5M SUN DROP 0.6% Source: Nielsen Total U.S. Convenience 13 W/E 12/24/16 BrandShr Chg MUTANT1.2% MTN DEW-1.1% KICK START0.5
Slide 11: Single Serve Soda - Total U.S. Convenience/Dollars
Single Serve Soda - Total U.S. Convenience/Dollars Mutant is Driving Category Growth, the #11 Brand in Dollars, and has the Highest Dollar Growth Amongst All Sparkling Soft Drinks Single Serve Brands *Source: Nielsen Total U.S. Convenience 13 W/E 12/24/16 vs. Year Ago TOTTOATAL LUUS .-S. -$ Vol $ Sh
Slide 12: Single Serve Citrus Soda - Total U.S. Share Trend/Dollars
Single Serve Citrus Soda - Total U.S. Share Trend/Dollars Single Serve Citrus Soda Dollar Share - Convenience 30.0 ...····••···•· .. ·•··•···•·· 25.0 • ••••.• • • • • • • • • • • •• • •• • • • ••• • • • • • • • • • ••••••••• •· • • • • • MOUNTAIN DEW 24.3 20.0 15.0 10.0 -.-5.0 - • - • • - • - • - •
Slide 13: North America Distributor Map
North America Distributor Map - Uistrii.J u•ur l'll\\'ur k Effectiveas of J uuar)' 2017 Cf'R & KO Independent Rmtlers
Slide 14: Distribution of at least one Company brand following KO Transaction
Distribution of at least one Company brand following KO Transaction As of January 1, 2017 ------- ·. '\\ ... World Territories Company Coverage -Al leaS1 one brand bei ndistributed
Slide 15: Distribution of Monster Energy Drinks
Distribution of Monster Energy Drinks As of January 1, 2017 ..
Slide 16: Energy Portfolio - North America
Energy Portfolio United States Mexico mrm As of January 1, 2017 - - North America 10£\rf Canada lJJWf lJJd KEY:m•rt•Caribbean
Slide 17: Energy Portfolio - Europe
Energy Portfolio Sweden Russia Norway ww md Turkey -.4l!!§ -m As of January 1, 2017 Europe Icemlandme lfJdme -d md - Spain KEY: ultra n! lill.I!J
Slide 18: Energy Portfolio
Energy Portfolio As of January 1, 2017
Slide 19: Energy Portfolio
As of January 1, 2017 Energy Portfolio
Slide 20: Energy Portfolio - Africa
Energy Portfolio Africa As of January 1, 2017
Slide 21: Energy Portfolio
As of January 1, 2017 Energy Portfolio
Slide 22: Selected Market: Czech Republic
Selected Market: Czech Republic Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +5.7% +37.8% 11.6% -20.0% 0.6% 12.1% +7.4% +57.7% 13.1% +12.0% 0.7% 13.9% Czech
Slide 23: Selected Market: Denmark
Selected Market: Denmark Last 13 Weeks ‘16 Last 4 weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +9.6% +50.4% 19.9% +1.0% 6.7% 26.6% +14.0% +62.3% 21.9% -20.5% 5.1% 27.0% Denmark Valu
Slide 24: Selected Market: France
Selected Market: France Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +8.4% +24.4% 22.8% -51.5% 1.4% 24.2% +4.9% +13.0% 23.5% - 49.2% 1.5% 25.0% France Value
Slide 25: Selected Market: Germany
Selected Market: Germany Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Relentless Value Growth Relentless Value Share Monster Energy Portfolio Value Share +10.1% +37.5% 15.2% -39.9% 1.6% 16.8% +2.0% +30.7% 14.4% -48.9% 1.6% 16.0%
Slide 26: Selected Market: Great Britain
Selected Market: Great Britain Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Relentless Value Growth Relentless Value Share Monster Energy Portfolio Value Share +3.5% +20.0% 15.0% -11.2% 4.8% 19.8% +1.8% +14.8% 16.2% -17.6% 4.2%
Slide 27: Selected Market: Greece
Selected Market: Greece Last 4 Weeks ‘16 Last 13 Weeks ‘16 -1.5% -1.6% -5.0% • • Energy Category Value Growth Monster Value Growth -1.9% 28.7% 28.3% • Monster Value Share Greece Value Share Monster YTD YA YTD TY L13W L4W 30% 28.3% 28.2% 28% 26% 24% 22% 20% Monster Market In, Supermarket, Greece Sour
Slide 28: Selected Market: Netherlands
Selected Market: Netherlands Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • Energy Category Value Growth Monster Value Growth Monster Value Share +11.3% -13.2% 5.1% +11.0% -21.4% 4.9% Netherlands Value Share Monster YTD YA YTD TY L13W L4W 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% Monster Jumbo, Supermarket,
Slide 29: Selected Market: Norway
Selected Market: Norway Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +16.9% +87.5% 10.9% -7.8% 19.8% 30.7% +17.1% +73.1% 11.1% -10.5% 19.5% 30.7% Norway Val
Slide 30: Selected Market: Republic of Ireland
Selected Market: Republic of Ireland Last 13 Weeks ‘16 Last 9 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share BPM Value Growth BPM Value Share Monster Energy Portfolio Value Share +12.1% +56.5% 12.1% -16.9% 2.5% 14.5% +15.3% +95.3% 12.3% -21.9% 2.5% 14.8%
Slide 31: Selected Market: Russia
Selected Market: Russia Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +22.0% N/A 3.0% +3.8% 11.5% 14.5% +17.8% N/A 2.8% -4.1% 11.3% 14.1% Russia Value Share
Slide 32: Selected Market: South Africa
Selected Market: South Africa Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Play Value Growth Play Value Share Monster Energy Portfolio Value Share +13.9% +16.3% 15.3% -6.5% 21.9% 37.2% +7.8% +17.3% 16.1% -12.2% 21.1% 37.2% Sou
Slide 33: Selected Market: Spain
Selected Market: Spain Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +10.6% +28.2% 26.8% -3.4% 10.3% 37.1% +5.7% +19.4% 27.8% -5.4% 10.4% 38.2% 10.4% Eroski,
Slide 34: Selected Market: Sweden
Selected Market: Sweden Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +14.0% +17.3% 10.9% -20.9% 2.2% 13.1% +13.7% +13.9% 10.9% -20.5% 2.2% 13.1% Sweden Valu
Slide 35: Selected Market: Turkey
Selected Market: Turkey Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share +13.4% +400.1% 2.1% -2.4% 18.1% 20.2% +12.2% +860.2% 4.7% -8.2% 17.5% 22.2% Turkey Valu
Slide 36: Selected Market: Brazil
Selected Market: Brazil Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Burn Value Growth Burn Value Share Monster Energy Portfolio Value Share -8.5% -36.7% 2.5% -21.3% 8.0% 10.4% -9.3% -31.3% 2.6% -23.3% 7.7% 10.4% Brazil Value Sh
Slide 37: Selected Market: Chile
Selected Market: Chile Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • Energy Category Value Growth Monster Value Growth Monster Value Share +19.6% +51.1% 23.5% +16.7% +51.3% 25.1% Chile Value Share Monster YTD YA YTD TY Last 3 Months Nov-16 30% 23.5% 25% 20% 15% 10% 5% Walmart, Hypermarket, Chile OK Marke
Slide 38: Selected Market: Australia
Selected Market: Australia Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Mother Value Growth Mother Value Share Monster Energy Portfolio Value Share +4.0% +109.2% 6.6% -8.4% 13.7% 20.3% +3.0% +112.7% 6.5% -7.4% 14.5% 20.9% Austra
Slide 39: Selected Market: Japan
Selected Market: Japan Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • Energy Category Value Growth Monster Value Growth Monster Value Share -0.7% +5.7% 41.1% -2.7% +6.2% 42.3% Japan Value Share Monster YTD YA YTD TY Last 3 Months Nov-16 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 42.3% 41.1% 39.7% 35.4% Sup
Slide 40: Selected Market: New Zealand
Selected Market: New Zealand Last 12 Weeks ‘16 Last 4 Weeks ‘16 • • • • • • • • Energy Category Value Growth Monster Value Growth Monster Value Share Mother Value Growth Mother Value Share Lift Plus Value Growth Lift Plus Value Share Monster Energy Portfolio Value Share +7.9% +182.3% 5.7% +4.7% 6.0%
Slide 41: Selected Market: South Korea
Selected Market: South Korea Last 13 Weeks ‘16 Last 4 Weeks ‘16 • • • Energy Category Value Growth Monster Value Growth Monster Value Share +16.5% +126.3% 22.7% +17.1% +93.3% 21.2% South Korea Value Share Market YTD YA YTD TY Last 3 Months Nov-16 25% 21.2% 20% 15% 10% 5% 7-Eleven, Convenience Store,
Slide 42: 2016 EMEA Transition to KO Bottlers
2016 EMEA Transition to KO Bottlers 21 Existing CCEP & CCH markets Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Estonia, France, GB, Greece, Hungary, Latvia, Lithuania, Luxembourg, Netherlands, N Ireland, Norway, Poland, Republic of Ireland, Slovakia, Sweden, Switzerland i 12 Countries Transi
Slide 43: 2016 LATAM/APAC Transition to KO Bottlers
2016 LATAM/APAC Transition to KO Bottlers 2 Existing KO markets Bermuda, Puerto Rico. 18 Countries Transitioned / Launched with KO Bottlers in 2016 Australia, Brazil, Chile, China, Colombia, Costa Rica, French Guiana, Guatemala, Guyana, Haiti, Korea, Maldives, Martinique, Mexico, New Zealand, Panama
Slide 44: 2016 EMEA Transition to KO Bottlers
2016 EMEA Transition to KO Bottlers Wb Aosta tcigtm, Spa, oprus,czech Repu, Etna, France, GE, reece, Hungary, Latvia, Lithuania, Luxembourg, Netherlands, N Ireland, Norway, Poland, Republic of Ireland, Slovakia, Sweden, Switzerland 2c ies Transitioned in 2015 Bosnia, Croatia, Germany, tly, Kenya, Mo
Slide 45: 2016 LATAM/APAC Transition to KO Bottlers
2016 LATAM/APAC Transition to KO Bottlers Bermuda, Puerto Rico. 2016 Australia, Brazil, Chi Haiti, Korea, Maldives, China, Colombia, Costa Rica, French Guiana, Guatemala, Guyana, rtinique, Mexico, New Zealand, Panama, Peru, Singapore. Bottlers in 2017, Antigua & Barbuda, Argentina, Aruba, Belize, Ba
Slide 46: Conor McGregor
8 CONOR McGREGOR SL A FORMULA 1 WORLD CHAMPION ‘1ST TWO-BELT UFC CHAMPION MXGP WORLD CHAMPION = = ; fBi, MONSTER CUP SPEEDWAY WORLD CHAMPION SUPERCROSS CHAMPION
Slide 47: Formula One World Championship Sponsorship
11 WORLD CZAMPIONSHIP |)? {NR ¥ ‘Monster Energy Sponsors Top Two 7 Drivers in The World Nico Rosherg & Lewis Hamilton
Slide 48: MotoGP Sponsorship
morogP si} 300 Million Global TV Viewers” Broadcast in 207 Countries Broadcast in Every Major Country Monster Energy Sponsors the a ctory Yamaha Program and its Two Premier Riders: =\S__ Valentino Rossi — 9 Time Champion Jorge Lorenzo — 3 Time Champion “DORNA 2016 Season Revew/ucience Review
Slide 49: Winter X Champions
WINTER X CHAMPIONS 1s rom means "i pin ¥) CHLOE KIM Yes JOSSI WELLS 2) MAX PARROT PP oF ii >” VAS SUPER PIPE GOLD SLOPE STYLE GOLD BOARDER X cuLD DOMINANT WINTER FEMALE ATHLETE eV m JAMIE ANDERSON “SDE PARSONS 6 TUCKER HIBBERT } Dry’ By Kd iD * SLOPE STYLE SILVER EE STYLE ILD SNOEROSS GOLD
Slide 50: Summer X Champions
SUMMER X CHAMPIONS wrrmnems BIMX DIRT GOLD JARED MMEES © FREE STYLE GDLD FLAT TRACK MOTO GOLD
Slide 51: UFC Premier Sponsor
UFC PREMIER SPONSOR = Monster Energy Sponsored Conor McGregor Became the First Two-Belt Champion Other Monster Energy Endorsed Champion Fighters Include: Cowboy Cerrone Daniel Cormier Tyron Woodley Dominick Cruz Ronda Rousey
Slide 52: Tiger Woods Endorsement
idl MODS aT = Cultural Icon That Transcends Golf + 7th Most Popular Athlete in the World* pled: ik | & ao
Slide 53: NASCAR Title Sponsor
NASCAR ’ MUNSTER areal ‘MINASCAR CUP SERIES Monster Energy Becomes New NASCAR Title Sponsor Starting in 2017
Slide 54: NASCAR: Massive Reach, High Engagement, Multiple Platforms
NASCAR — see — ENERGY INVINASCAR CUP SERIES NASCAR: MASSIVE REACH. HIGH ENGAGEMENT. MULTIPLE PLATFORMS. S @ 2 TELEVISION DIGITAL SOCIAL MILLION MILLION MILLION MILLION MILLION. MILLION "10.2 37.5 4.6 931 319 1.1 4.0 256 13:2 \ feninittt eo a = a ee “AUSCAR/Spots Business JounalNBCFox
Slide 55: Title Sponsor - Monster Energy Music
TITLE SPONSOR - MONSTER ENERGY MusiC |} ee pre t= ore SESELLION OUTEREAIC
Slide 56: eSports Teams
eSPORTS TEAMS = si} Monster Energy Sponsors the Top eSports Teams Who Compete on a Global Scale Evil Geniuses Fratic
Slide 57: Facebook Competitive Leaderboard
Facebook Competitive Leaderboard Page Fans Monster Energy .. Red Bull RedBull 14,606,997 Burn Energy Drink 1,492,711 37,406 • Rockstar Energy Drink US 2.109,020 2.720 5-Hour Energy 100,825 554 Darker cellsIndicate higher rank inco umn.
Slide 58: Monster Girl Global Calendar
MONSTER GIRL GLOBAL CALENDAR — {J}
Slide 59: Social
SOCIAL si} Monster Energy is the Top Engaged Energy Brand on Facebook “facebook. 24.8 Millon Fans” 3.7 Mili Fans” -witter® FRIIS VGH) 1.1 mitvon sutscriters”
Slide 60: 2017 National Promotions
2017 NATIONAL PROMOTIONS al Leveraging Relevant ces =a ee ULI! EXP Rae THE. wut ADEGA oe a i} =<" NAS pe | eases i} hongt ENTER AT \ T1- Kurt Busch/NASCAR T2 - Team Gear TS - Assassin's Creed
Slide 61: Big Screen
BIG SCREEN si} | are 6. #5 : = od s = Suicide Squad #9 Grossing Movie in 2016. $746 Million’
Slide 62: Online Content Integration
ONLINE CONTENT INTEGRATION Five Finger Death Punch Machine Gun Kelly Wash It All Away Bad Things 31.5M Views 31M Views
Slide 63: New Product Launches Late 2015/2016
NEW PRODUCT LAUNCHES LATE 2015/2016 1 yey ita Ed GRONK MUTANT ULTRA ULTRA PIPELINE JAVA BLACK VIGLET PUNCH SALTED CARAMEL
Slide 64: Pmaoy oa ror 02H
Pmaoy oa ror 02H
Slide 65: NOS Athletes and National TV Campaign
Kyle Busch 2015 NASCAR Champion NOS National TV Campaign-NBC Chris Forsberg 2016 World Drift Champion Brian Deegan Rally, Off-Road & Motocross
Slide 66: [LOGO]
[LOGO]
Slide 67: Marketing Platforms
MARKETING PLATFORMS NEE. Kyle Busch Li 2015 NASCAR Champion SSSR = Chris Forsberg Brian Deegan 2016 World Drift Champion Rally, Off-Road & Motocross
Slide 68: Hard-Working, Easy-Drinking
Hard-Working, Easy-Drinking Habitat For Heroes Bike Culture Hard-Working
Slide 69: Refresh
REFRESH = cain 0ST) arian sia
Slide 70: Marketing Platforms
MARKETING PLATFORMS th Hard-Working, Easy-Drinking Habitat RS) Nl F Habitat For Heroes Bike Culture Hard-Working
Slide 71: Energy Drink
ENERGY DRINK _ ORIGINAL oats ———
Slide 72: Refresh
REFRESH TT Z bum = buy bur burr
Slide 73: Marketing Platforms
MARKETING PLATFORMS
Slide 74: Relentless
Relentless 2555 eB
Slide 75: Refresh Relentless
REFRESH Relentless
Slide 76: Marketing Platforms
MARKETING PLATFORMS — reat a tie HIP HOP & ELECTRONIC _ MU
Slide 77: High-Energy Experiences
High-Energy Experiences Outdoor Adventure Music Lifestyle
Slide 78: Refresh
REFRESH
Slide 79: Outdoor Adventure Music Lifestyle
Outdoor Adventure Music Lifestyle
Slide 80: [LOGO]
[LOGO]
Slide 81: [LOGO]
[LOGO]
Slide 82: Low Calorie
LOW CALORIE LOW CALORIE EXOTIC LOW CALORIE FROST
Slide 83: [LOGO]
[LOGO]
Slide 84: Refresh
@ REFRESH
Slide 85: Marketing Platforms
MARKETING PLATFORMS aly Uae anemns | : , 2 PERSONAL GROWTH@)> = yy AGTIVEIUIEESTYUER.
Slide 86: Innovation 2017
INNOVATION 2017 2017
Slide 87: Innovation 2017: First Half and Later
INNOVATION 2007 First Half 2017 Later 2017
Slide 88: Solid Financial Results
Solid Financial Results • 24 consecutive years of increased sales since the acquisition of the Hansen beverage business in 1992. • Achieved $2.7 billion in net sales in 2015, up 10.5% over net sales of $2.5 billion in 2014. • For the nine months ended September 30, 2016, achieved $2.3 billion in net
Slide 89: Net Sales ($ in millions)
Monster Beverage Corporation Net Sales ($ in millions) $2,722.6 $2,295.6 $2,077.1 $2,464.9 $2,246.4 $2,060.7 $1,703.2 $1,303.9 $1,143.3 $1,033.8 $904.5 $605.8 $348.9 $180.3 $110.4 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 YTD 9/30 2015 YTD 9/30 2016
Slide 90: Reported Operating Income ($ in millions)
Monster Beverage Corporation Reported Operating Income ($ in millions) $89$3.8793.7 $833$.6833.6 $747$.7547.5 $665$.2665.2 $572.9 $55$05.650.6 $572.9 $45$64.456.4 $347.8 $347.8 $337.3 $337.3 $231.0 $231.0 $163.6 $158.6 $163.6 $158.6 $103.4 $103.4 $33.9 $33.9 $9.8 $9.8 2003 2004 2005 2006 2007 2008 2
Slide 91: Adjusted Operating Income ($ in millions)
Monster Beverage Corporation Adjusted Operating Income (“OI”) ($ in millions) * Adjusted operating income is a non-GAAP financial measure that includes adjustments for (1) termination costs to prior distributors; (2) professional service fees, net of insurance reimbursements, associated with the rev
Slide 92: Reported Net Income ($ in millions)
Monster Beverage Corporation Reported Net Income ($ in millions) $546.7 $539.7 $483.2 $408.0 $338.7 $340.0 $286.2 $212.0 $208.7 $149.4 $108.0 $97.9 $62.8 $20.4 $5.9 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 YTD 9/30 2015 YTD 9/30 2016
Slide 93: Reported Diluted Earnings Per Share
Monster Beverage Corporation Reported Diluted Earnings Per Share As Adjusted for Stock Splits (After 3:1 Stock Split on November 10, 2016) $$00.9. 2 $0.95 92 $0.95 $0.89 $0.89 $0.72 $0.65 $0.72 $0.62$0.65 $0.62 $0.51 $0.51 $0.38 $0.37 $0.38 $0.37 $0.25 $0.$205.18 $0.17 $0.11 $0.17 $0.18 $0.04 $0.11
Slide 94: Balance Sheet Highlights
Monster Beverage Corporation Balance Sheet Highlights ($ in thousands) September 30, 2016 December 31, 2015 Percentage Change Cash and cash equivalents Investments: Short-term investments Long-term investments Total Investments $ 341,526 $2,175,417 -84% $ 257,653 $ 9,519 $ 744,610 $ 15,348 -65% -38%
Slide 95: 3rd Quarter Results
3rd Monster Beverage Corporation Quarter Results (in millions except per share data) $0.28 Diluted EPS $0.33 Reported Post Stock Split + 17.5% 3Q153Q16 $174.6$191.6 3Q15 3Q16 Reported Net Income + 9.8% $291.4 $290.4 Operating 3Q153Q16 Reported Income -0.4% $788.0 $756.6 3Q15 3Q16 Reported Net Sales
Slide 96: 3rd Quarter Results
Monster Beverage Corporation 3rd Quarter Results (in millions except per share data) 3Q15 3Q16 $756.6 $788.0 Reported Net Sales + 4.1% 3Q15 3Q16 $293.9 $295.1 Adjusted Operating Income +0.4%* * As adjusted for Distributor Terminations of $2.5 million (3Q15) and $4.7 million (3Q16) 3Q15 3Q16 $174.6 $
Slide 97: 3rd Quarter Results
3rd Monster Beverage Corporation Quarter Results (in millions except per share data) $0.28 Diluted EPS $0.33 Reported Post Stock Split + 17.5% 3Q153Q16 $174.6$191.6 3Q15 3Q16 Reported Net Income + 9.8% $291.4 $290.4 Operating 3Q153Q16 Reported Income -0.4% $788.0 $756.6 3Q15 3Q16 Reported Net Sales
Slide 98: Monster Beverage Corporation
MONST CORPORATION
Monster Beverage — Investor Presentation (January 2017) on 6ix