Honasa Consumer Limited · NSE:HONASA
Honasa Consumer — Q1 FY25 Earnings Presentation
21 slides from Honasa Consumer's earnings presentation, Aug 9, 2024
Slide 1: Exchange filing cover letter for investor presentation
August 09, 2024 To, To, Listing Department Listing Department NATIONAL STOCK EXCHANGE OF INDIA LIMITED BSE LIMITED Exchange Plaza, C/1, Block G, P. J. Towers, Bandra Kurla Complex, Bandra (E), Dalal Street, Mumbai – 400 051 Mumbai – 400 001 Scrip Symbol: HONASA Scrip Code: 544014 Sub: Investor Prese
Slide 2: Q1FY25 Investor Communication
Q1FY25 Q4 & FY24 Results Investor Communication Q2 & H1 FY24
Slide 3: Disclaimer
Disclaimer By accessing, viewing or attending this presentation, you accept and agree to be bound as follows: This Presentation is prepared by Honasa Consumer Limited (“Company”) and contains certain forward-looking statements including those describing Company’s strategies, strategic direction, obj
Slide 4: Table of Contents
Table of Contents 1 Industry Insights 2 Financial Snapshot – Q1FY25 3 Business Overview 4 Purpose Impact Assessment 3
Slide 5: Crystal-Gazing the Future of I-Beauty
1 2 3 4 Crystal-Gazing the Future of I-Beauty Introducing a new section - “Crystal-Gazing the Future of I-Beauty”, wherein we will share our take on the evolving Beauty & Personal Care market in India by capturing a specific category or consumer insight every quarter STRICTLY PRIVATE AND CONFIDENTIA
Slide 6: "Sun" continues to shine on I-Beauty
“Sun” continues to shine on I-Beauty | Sun care expected to become an 1 2 3 4 INR 5,000 cr category by 2028 1 India is still underpenetrated in Skin and Suncare Sunscreen can evolve into an INR 5,000 Cr Market by 2028 Skincare % of BPC Sun care % of Skincare 48.2% (in INR cr) 10.9% 10.7% 9.0% 5,117
Slide 7: Honasa continued growth momentum with volume-led growth and EBITDA margin gain
Honasa continued its growth momentum with a volume led growth while 1 2 3 4 unlocking 200+ bps in EBITDA margin INR 554 Cr 71.7% 8.3% Revenue from Operations Gross Profit % EBITDA % 19.3% YoY Growth EBITDA: INR 46 Cr 63 bps improvement YoY Product Business Growth 20.3% 201 bps improvement YoY INR 40
Slide 8: Q1FY25 demonstrated strong operating performance with improved profitability
Q1FY25 demonstrated strong operating performance with improved profitability 1 2 3 4 EBITDA (INR Cr) Profit After Tax (INR Cr) EBITDA% 6.3% 8.3% PAT% 5.3% 7.3% 46 40 29 25 Q1' 24 Q1' 25 Q1' 24 Q1' 25 Levers for Improved Margin Profile 1 2 Improved Gross Margin Profile Scale Led Efficiencies Based on
Slide 9: Mamaearth's offtakes continue to grow on strong consumer love
Mamaearth’s offtakes continue to grow on the back of strong consumer love for 1 2 3 4 the brand Mamaearth emerges as the fastest growing brand amongst the Top 15 brands in key categories1 Increasing Value Market Share2 across Key Categories Mamaearth is the 3rd FACEWASH SHAMPOO Most Desired Face +11
Slide 10: Winning in Face Wash category with House of Brands strategy
Winning in Face Wash category with our House of Brands strategy 1 2 3 4 Using differentiated proposition of the brands, Honasa Premiumization in Face Wash category1,2 has been able to build strong share in online (mid- Masstige Mass++ Mass teens)6 while emerging in offline Typical Average Price3 of
Slide 11: Innovation continues to be a cornerstone for the business
Innovation continues to be a cornerstone for the business with consumers 1 2 3 4 loving our innovative products Key Innovations for the Quarter Beetroot Rice Water Snail Peptide 96 glow+ Infused Tinted Kesar & Kojic Acid Refresh Face Wash Dewy Sunscreen Hydrating Serum Sunscreen Serum Dry Shampoo Ne
Slide 12: Entering prestige pricing segment with international dermatologist collaboration
Entering prestige pricing segment with India’s first international dermatologist 1 2 3 4 collaboration1 The Derma Co. partnered with Dr. Vanita Rattan, a trailblazing cosmetic formulator from the U.K., to bring first of its kind – Skin Renew Range Powered by Made for Indian Accelerates skin Peptides
Slide 13: BBlunt Product Business reached ARR of INR 100 cr
BBlunt Product Business reached an ARR1 of INR 100 cr growing 4x+ in 2 years 1 2 3 4 since acquisition 1 3 Market leader in the Styling space in 6x+ growth in brand’s google searches3 for last two years Online Channels2 Hot Shot Jul-22 Jan-23 Jul-23 Jan-24 Jun-24 Styling Range Key Innovations 2 Sign
Slide 14: Rationalizing brand portfolio by discontinuing Ayuga
Rationalizing our brand portfolio by discontinuing Ayuga to focus on building 1 2 3 4 other opportunities Dec 2021 Brand Launch The brand began its journey introducing Ayurvedic beauty products in modern formats for Indian millennials Dec 2023 Brand Relaunch : Ayuga 2.0 Based on consumer feedback, w
Slide 15: Building offline business through category leadership and winning in Modern Trade
Building offline business through category leadership and winning in 1 2 3 4 Modern Trade Category Leadership House of Brands Co-creating Categories Mamaearth - 4th Launching and scaling Building Sun Care Largest The Derma Co. and Category in Modern Facewash Brand in Aqualogica in select Trade Moder
Slide 16: Project 'Neev': Future-ready General Trade
Project ‘Neev’ : Future-ready General Trade through right foundational initiatives 1 2 3 4 1 2 3 4 5 6 RTM TRANSITION TECH-ENABLED SALES SUPPLY CHAIN RIGHT-SIZING MOVING TO NORM- MOVING TO RoI WITH FOCUS ON THROUGH FUTURE CAPABILITY CHANNEL BASED ORDERING BASED PARTNERSHIP DIRECT DISTRIBUTION READY
Slide 17: Beauty inspired by Goodness – Contribution to Environment and Community
Beauty inspired by Goodness – Contribution to Environment and Community 1 2 3 4 Launch of Purpose : Healthy India, Healthy You 7,00,000+ 700+ Trees planted till date Rural households In Partnership With : tackling deforestation & impacted with bringing income provision of clean, safe Provides a clin
Slide 18: Thank You
Thank You 17
Slide 19: Financials Summary
Financials Summary 18
Slide 20: P&L Summary
P&L Summary All figures in INR Cr Quarter Ended Particulars Q1 FY25 Q1 FY24 YoY Growth Revenue from operations 554 464 19% Cost of Goods Sold 157 135 GROSS PROFIT 397 330 20% GROSS PROFIT Margin % 71.7% 71.0% Employee benefit expense 49 45 % of Revenue 8.9% 9.6% Advertisement expense 200 163 % of Re
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