Slide 1: FY23 Half Year Investor Presentation
FY23 FEBRUARY 2023 Half Year Investor Presentation Presented by : Martin Filz - CEO Melinda Sheppard - CFO
Slide 2: Disclaimer
Disclaimer This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document. This document is for information purposes only and does not constitute or
Slide 3: Pureprofile Today
Pureprofile SECTION ONE: Today 29% of Australians say they don’t feel represented in portrayals of families/households in advertising Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 4: How Pureprofile works
// PUREPROFILE TODAY How Pureprofile works Market Research tells you why something is happening Digital Advertising helps you enhance or change it Data lies at the core of our business We are in the business ● It powers the insights we generate for market Our established online research projects Leve
Slide 5: Our business
// PUREPROFILE TODAY Our business Providing consumer insights to help businesses make informed decisions and better media campaigns Why clients work with us What services we offer our clients How our business grows Our client value proposition Our divisions Our corporate strategy Global reach Data &
Slide 6: Clear corporate growth strategy
// PUREPROFILE TODAY 01: Global business 02: Technology Focus on building a stronger Accelerate our technology solutions global business, global - Client facing solutions panel and adding - Internal efficiency complementary data sources through strategic - SaaS partnerships Clear corporate growth stra
Slide 7: Our 3-stage strategy
// PUREPROFILE TODAY Our 3-stage strategy STAGE 1 Invest in people, panel & technology STAGE 3 Company restructure & recapitalisation ● Replicate successful Australian Data and Insights Overlay end-client facing technology business unit in new markets outside of Australia Restructure the company Pro
Slide 8: Pureprofile at a glance
Data & Insights Pure.amplify UK Mainland Europe Platform Operations Hub USA 2022 2022 India Philippines Singapore Malaysia 2022 2022 2022 Pureprofile at a glance 2022 9 Offices globally $39.8m in revenue from repeat Australia clients (H1 FY22 - $31.6m) 784 clients globally $10.6m in annuity revenue (H1
Slide 9: People & Culture
People & SECTION TWO: Culture 70% of Australians prefer to stream video content on Smart TVs rather than their smartphones or tablets Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 10: Our strong people & culture focus
// OUR PEOPLE & CULTURE Our strong people & culture focus Gender diversity: Nationality & ethnicity: 49% Male 21 nationalities across the group 50.5% Female 44 ethnic backgrounds .5% Gender fluid across the group Outcomes ● Higher client satisfaction ● Higher employee retention ● Higher profitability
Slide 11: Comprehensive employee benefits
// OUR PEOPLE & CULTURE Comprehensive Increased parental leave Annual life days Bonus annual leave employee for primary and secondary additional personal leave or for each year of service carers (according to tenure) ‘me days’ (capped at 5 days) benefits To ensure we remain an Annual wellness allowan
Slide 12: Financial Highlights
Financial SECTION THREE: Highlights 37% of Australians are renting their homes Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 13: Momentum continues in January 23
// FINANCIAL HIGHLIGHTS Momentum continues Results Jan FY23 vs Jan FY22 in January 23 Revenue $3.0m 16% $3.0m revenue for January 23 up 16% on pcp, with 28% growth in the core Data and Insights business consistent with prior periods Business Unit Revenues Jan FY23 vs Jan FY22 SaaS platform revenue u
Slide 14: Record half-yearly revenue
// FINANCIAL HIGHLIGHTS Results H1 FY23 vs H1 FY22 Revenue $24.8m 19% Record half-yearly revenue EBITDA $2.2m (13%) $24.8m revenue up 19% on pcp with growth across Data & Insights and SaaS platform business units Business Unit Revenues H1 FY23 vs H1 FY22 $2.2m EBITDA which represented a 9% EBITDA Da
Slide 15: Full half-yearly statutory profit reconciliation
// FINANCIAL HIGHLIGHTS Period Ending 31 December 2022 31 December 2021 EBITDA (excluding significant $2.2m $2.5m items) Add back: Full half-yearly statutory Interest $0.0m $0.0m profit reconciliation Less: Finance Costs ($0.2m) ($0.1m) Profit/(loss) after income tax for the financial year was ($0.5m).
Slide 16: Balance sheet
// FINANCIAL HIGHLIGHTS Period Ending 31 December 2022 30 June 2022 Cash and cash equivalents $4.1m $5.3m Trade and other receivables $8.7m $7.0m Other assets $2.3m $1.8m Balance sheet Total Current Assets $15.1m $14.1m Right of use assets $2.1m $1.1m Intangibles & PPE $5.8m $5.9m Closing cash balan
Slide 17: Cash flow
// FINANCIAL HIGHLIGHTS Period ending 31st December H1 FY23 H1 FY22 Receipts from customers $24.8m $21.2m Payments to suppliers and ($24.2m) ($19.1m) employees Cash flow Interest and other financing ($0.1m) ($0.1m) Other ($0.1m) $0.0m Receipts from customers of $24.8m broadly in line Operating cash flo
Slide 18: Cash receipts to revenue conversion $M
// FINANCIAL HIGHLIGHTS Cash receipts to revenue conversion $M Cash receipts for H1 FY23 were $24.8m - this represents a cash receipt conversion rate to reported revenue (including other income) of 100% - consistent with prior periods Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 P
Slide 19: H1 FY23 Operating Cash flow bridge $M
// FINANCIAL HIGHLIGHTS H1 FY23 Operating Cash flow bridge $M Client rebates - offset against client invoices reducing receipts in H1 Rental deposits - for new premises UK, Melbourne and India FY22 CEO - STI cash based (paid in October) Panellist payments - One off change to T&C’s for payments Professi
Slide 20: H1 FY23 financial metrics
// FINANCIAL HIGHLIGHTS H1 FY23 financial metrics Group Revenue $M Data & Insights Revenue $M SaaS Revenue $M EBITDA $M Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 21: A key focus of moving towards profitability
// FINANCIAL HIGHLIGHTS Statutory Net (Loss)/Profit after tax $M A key focus of moving towards profitability Reducing net losses after tax and EBITDA growth since the recapitalisation, demonstrating the success of executing our corporate strategy After a number of years of reinvestment to grow our rev
Slide 22: FY23 financial outlook
// FINANCIAL HIGHLIGHTS FY23 financial outlook Developing Financial guidance new partnerships Moving to profitability Operating cash flow positive ● Full year FY23 revenue ● Whilst still growing topline we are ● H1 FY23 cash flow was guidance in line with external focussing on moving towards net impacte
Slide 23: Operating Highlights
Operating SECTION FOUR: Highlights 50% of Brits, Americans, Aussies and Kiwis say they’re using their car less due to rising fuel costs Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 24: Operational Key Performance Indicators - H1
// OPERATING HIGHLIGHTS Operational Key Performance 40% 11% YoY increase in revenue from regions YoY revenue growth from SaaS Indicators - H1 outside of Australia from 136 new clients clients 17% 1% $39.8m YoY decrease in project volume as in revenue coming from repeat YoY increase in completed surv
Slide 25: Some organisations that used our services
// OPERATING HIGHLIGHTS ANZ UK & US EUROPE SE Asia Some organisations that used our insights or Pure.amplify services in H1 FY23 Pureprofile (ASX: PPL) Investor Presentation Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile Copyright © 2022 Pureprofile
Slide 26: Looking Forward
Looking SECTION SIX: Forward 50% of Kiwis said rising interest rates are a cause of concern Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 27: Focus for the next months
// LOOKING FORWARD Focus for the next 4 months ● Deliver full year financial guidance ● Onboard new Audience Builder clients ● Prudent management of expenses ● Increase operating cash flow ● Prepare to deliver on FY24 priorities Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofil
Slide 28: FY24 Strategic priorities
// LOOKING FORWARD FY24 Strategic priorities Expansion of our ● Expansion into Indonesia, United Kingdom and United States Further expand our Audience builder partnership program in countries outside Australia global business ● ● Focus on improving operational efficiency People ● Support employee grow
Slide 29: Summary
// LOOKING FORWARD Summary Moving towards profitability Focusing on EBITDA growth and margin expansion Positive Operating cash flow Highly loyal and satisfied employees and clients Capitalise on global opportunities Pureprofile Pureprofile (ASX: (ASX:PPL) PPL)Investor Presentation Investor Presentation/
Slide 30: Contact
// CONTACT Contact 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com This presentation has been authorised for release to the ASX by the Board of Directors. Martin Filz Melinda Sheppard Chief Executive Officer Chief Financial Officer martin@purep