Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Hansen Natural — Investor Presentation (March 2007)
71 slides from Monster Beverage's investor presentation, Mar 8, 2007
Slide 1: Hansen's
2 HANSENS vecesasu
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT This material contains certain “forward-looking” statements. These statements are based on management’s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein and read
Slide 3: Hansen's is a 70 year old trusted brand
Hansen’s is a 70 year old trusted brand that stands for high quality beverages. Hansen’s formulates and markets unique premium beverages at the forefront of consumer trends. Hansen’s enjoys leadership positions in several beverage categories, including the natural soda, apple juice, and energy drink
Slide 4: Natural Sodas
Natural Sodas
Slide 5: Hansen's natural sodas
Hanger Natal shale 2 tt | 20% wenn
Slide 6: Monster Energy Drinks
Monster Energy Drinks
Slide 7: Energy Drinks – Allied Brands
Energy Drinks – Allied Brands
Slide 8: Annual Gross Sales
Annual Gross Sales (net of cash discounts & returns) +20% +67% +85% +65%
Slide 9: Stock Performance
Stock Performance Market Cap US $2.99 Billion 2 for 1 Split 4 for 1 Split
Slide 10: Beverage Forum Company of the Year
Beverage Forum Company of the Year 2004 and 2006
Slide 11: The Baddest Money Man
ERAT ENE] The Baddest Money Man AEN i255 9:\)1) This Airline Coins Money 700... ae OFDES thet 10 SMALL-CAP ne lop By Lesley Kump and Jack Gage WINNE 14 STOCKS TO BUY NOW = Hansen Natural
Slide 12: Fortune Magazine Top Fastest Growing Companies 2005
Fortune Magazine Top 100 Fastest Growing Companies 2005
Slide 13: BusinessWeek #2 Company to Watch 2006
BusinessWeek #2 Company to Watch 2006
Slide 14: Forbes #2 Best Small Company 2006
Forbes #2 Best Small Company 2006
Slide 15: Fortune #2 Fastest Growing Company 2006
Fortune #2 Fastest Growing Company 2006
Slide 16: Advertising Age Top Brands Award
Advertising Age Top 50 Brands Award
Slide 17: U.S. Energy Category $ Volume in All Channels
U.S. Energy Category $ Volume in All Channels Source: AC Nielsen Total US All Outlets Combined Excluding Wal Mart (Expansion Markets introduced in Convenience Channel in 2005)
Slide 18: 2006 U.S. Energy Category Share $ Growth
2006 U.S. Energy Category Share $ Growth by Retail Channel Energy Category Total US $3.11 Billion +47% vs YA +48% vs YA +41% vs YA +37% vs YA +98% vs YA Source: AC Nielsen Total US Excluding Wal Mart (Expansion Markets used in Convenience Channel)
Slide 19: No other brand has picked up as much share as Monster
Source: AC Nielsen Total US CTMM Expansion Full Year 2006 No other brand in the category has picked up as much share as Monster. U.S. Energy Category 2006 Brand Share Change
Slide 20: U.S. Energy Category Manufacturer Share
U.S. Energy Category Manufacturer Share Source: AC Nielsen Total US CTMM Expansion Full Year 2006
Slide 21: U.S. Retail Pricing
U.S. Retail Pricing Source: AC Nielsen Total US CTMM Expansion Full Year 2006 Unit Price 8oz Red Bull $2.07 16oz Amp $2.17 16oz Monster SKU's $2.16 16oz No Fear SKU's $2.15 16oz Adrenaline Rush $2.14 16oz Rockstar SKU's $2.13 16oz Full Throttle SKU's $2.09
Slide 22: Slide 22
Slide 23: U.S. Distribution Partners
U.S. Distribution Partners
Slide 24: Monster Energy Positioning
Monster Energy Positioning Monster is a brand with an attitude - aggressive, sinister, mysterious, cool and fun. Monster is about action sports, rock music, partying, chicks, living life on the edge and going big.
Slide 25: Monster Drinkers
Monster Drinkers Young people of both sexes who are fearless, early adapters, fashion forward, opinion leaders.
Slide 26: Sports Marketing
Sports Marketing
Slide 27: Monster Sports
Monster Sports Monster has assembled the most influential and core professional athlete roster targeting the difficult to reach young adult in an edgy way. 100+ Professional Athletes
Slide 28: Monster Energy Kawasaki Race Team
Monster Energy Kawasaki Race Team Monster Energy has joined forces with Factory Kawasaki to sponsor their entire race program.
Slide 29: Monster Energy Kawasaki Race Team
Monster Energy Kawasaki Race Team James Stewart Tim Ferry
Slide 30: Team Monster Energy
Team Monster Energy Team Monster Energy/Pro Circuit/Kawasaki Pro Circuit Supercross/Motocross Chris Gosselaar Ryan Villopoto Ben Townley Brett Metcalf Christophe Pourcel
Slide 31: Team Monster Energy
Team Monster Energy Supercross/Motocross Ivan Tedesco 2005 Supercross & Motocross Lites Champion Ricky Carmichael 15x Champion
Slide 32: Moto-GP
Moto-GP John Hopkins
Slide 33: Kenny Bernstein NHRA Drag Racing
Legendary six-time NHRA Champion Kenny Bernstein NHRA Drag Racing
Slide 34: SCORE Baja 1000 Team
SCORE Baja 1000 Team Alan Pflueger
Slide 35: Dakar Rally Team
Dakar Rally Team Robby Gordon
Slide 36: Rally Car
Rally Car Driver Ken Block #43 2005 Rally America Rookie of the Year X Games 12 Rally Racing Bronze Medalist 2006 Rally America Championship 2 nd Place Overall 171 Foot Rally Car Jump for Stunt Junkies
Slide 37: Team Monster Energy
Team Monster Energy Snowcross Tucker Hibbert 2007 Winter X-Games Gold Metal Paul Thacker world distance snowmobile jumping record holder
Slide 38: Team Monster Energy
Team Monster Energy Freestyle Snowcross Chris Burandt 2007 Winter X-Games Gold Medal Paul Thacker world distance snowmobile jumping record holder
Slide 39: Team Monster Energy
Team Monster Energy Ryan Capes – World record long distance jump Mike Metzger – X-Games/Dew Tour Adam Jones - X-Games/Dew Tour Freestyle MX Nate Adams
Slide 40: Team Monster Energy
Team Monster Energy TJ Lavin - X-Games/Dew Tour Top BMX Competitor and Host of MTV Road Rules Challenge BMX Ryan Guettler - X-Games/Dew Tour Dave Mirra
Slide 41: Team Monster Energy
Team Monster Energy Skateboarding Pierre-Luc Gagnon Jake Brown Greg Lutzka Jereme Rogers Taylor Smith
Slide 42: Team Monster Energy
Team Monster Energy Surfing Shane Dorian Cory Lopez Casey Brown Dane Reynolds Makua Rothman
Slide 43: Team Monster Energy
Team Monster Energy Snowboarding Nate Holland – BoarderX Winter X-Games Gold Medalist US Olympic Team Mark Frank Montoya – Slopestyle X-Games Danny Kass - Slopestyle/Superpipe Winter X-Games Bronze medalist US Olympic Team Andy Finch - US Olympic Team Prescilla Levac – Slopestyle X-Games
Slide 44: Team Monster Energy
Team Monster Energy Freeskiing CR Johnson – X-Games Peter Olenick – X-Games Corey Vanular – X-Games
Slide 45: Team Monster Energy
Team Monster Energy Wakeboarding Melissa Marquardt - X-Games Shane Bonifay - X-Games Shawn Watson - X-Games Daniel Watkins - X-Games Danny Harf – X-Games
Slide 46: Team Monster Energy
Team Monster Energy Sam Hill – 2006 World Champion Mountainbike Rich Houseman
Slide 47: Monster Army
Monster Army
Slide 48: Magazine Coverage
Magazine Coverage
Slide 49: Magazine coverage
Bm! WINTER ry GAMES Boris meee ''/s EES Me Ba
Slide 50: Music
Music
Slide 51: Ozzfest
Ozzfest
Slide 52: Warped Tour
Warped Tour
Slide 53: Headliner Bands
Headliner Bands
Slide 54: Local Bands
Local Bands Monster Energy sponsors 50 of the most influential local bands to infiltrate the local music and club scene.
Slide 55: Lifestyle
Lifestyle Wee Man Matt Hotch Rick Thorne
Slide 56: Field Marketing
Field Marketing Monster is a grassroots brand that can’t be built from a headquarters.
Slide 57: Monster Ambassador Teams
Monster Ambassador Teams MAT
Slide 58: Brand Trial
Brand Trial 1.5 Million samples delivered peer-to-peer
Slide 59: Collegiate Ambassador Team
Collegiate Ambassador Team CAT
Slide 60: Collegiate Ambassador Teams
Collegiate Ambassador Teams Collegiate Ambassador Teams (CAT) Large colleges and universities with 10,000+ students CAT’s get Monster at all the right parties Study halls are stocked with Monster during finals week Monster is at all the right fraternity and sorority functions Monster is at intramura
Slide 61: Monster Allies
Monster Allies Monster has a host of credible marketing partners that lend credibility to the brand.
Slide 62: www.MonsterEnergy.com
www.MonsterEnergy.com Extensive image focused web site deep in complexity and content. Daily updates with news and events keeps site fresh. Consumer interactive contests. Actively promoting traffic with web-based advertising and hyperlinks from other sites.
Slide 63: Las Vegas Monorail
Las Vegas Monorail 35,000 riders per day In car video screens featuring action sports athletes Monster vending machines are outselling water vending
Slide 64: Trade Development Managers
T.D.M.’s are our “Feet in the Street” to provide support where it does the most good - at account level. Trained sales professionals who don’t take “no” for an answer. T.D.M.’s sell-in product, set coolers and merchandise, building “quality distribution”. Logo identified vans supplied by HBC. TRADE
Slide 65: Winning the war at retail
Winning the war at retail Trade Development Managers
Slide 66: 2007 Consumer Promotions
Jan. 1 - April 30 May 1 - Aug. 31 Sept. 1 - Dec. 31 May 1 – June 30 2007 Consumer Promotions Retail Activation of Marketing Platforms
Slide 67: Merchandising Support
Merchandising Support
Slide 68: Wearables
Wearables
Slide 69: New Products
New Products
Slide 70: The Juice is Loose… Monster M-80
The Juice is Loose… The Magical smells in the air driving to the Monster Energy Pipeline Pro Surf competition on the North Shore of Oahu was our inspiration for new Monster M- 80. We started with a killer combo of tropical juices, added in some original Monster flavor then souped it up with a full l
Slide 71: Slide 71