The Trade Desk, Inc. · NASDAQ:TTD
The Trade Desk — Investor Day (March 2019)
41 slides from The Trade Desk's investor day presentation, Mar 6, 2019
Slide 1: Forward looking statements and Non-GAAP Financials
Forward looking statements and Non-GAAP Financials This presentation is for informational purposes only and is not an offer to sell securities or a solicitation of an offer to buy any securities, and may not be relied upon in connection with the purchase or sale of any security. This presentation is
Slide 2: Tim Sims, SVP, Inventory Partnerships
Tim Sims SVP, Inventory Partnerships
Slide 3: Inventory: The future of television
Inventory: The future of television
Slide 4: How does inventory help drive growth?
How does inventory help drive growth?
Slide 5: Every impression on every screen. Everywhere in the world.
Every impression on every screen. Everywhere in the world.
Slide 6: Today's global consumer
Today’s global consumer
Slide 7: Our inventory team is global
Our inventory team is global BOULDER LONDON DENVER SHANGHAI SEATTLE HAMBURG SAN FRANCISCO TOKYO HONG KONG NEW YORK VENTURA SINGAPORE LOS ANGELES SYDNEY 50+ team members 14 offices around the world
Slide 8: Move fast, be first.
Move fast, be first. © theTradeDesk . Investor Day
Slide 9: Inventory Partnerships: What we do
Inventory Partnerships: What we do Thailand Malayasia Indonesia
Slide 10: Expand depth and breadth
Ber, d fepth and breadth —— rll
Slide 11: Connected TV inventory increased 6X in 2018
Connected TV inventory increased 6X in 2018
Slide 12: How do we define CTV?
How do we define CTV? Any internet-connected TV or streaming device used to access premium or subscription-based content on demand. Hockey puck Stick SmartTV Consoles
Slide 13: The makeup of the household
The makeup of the household HOUSEHOLD AUDIENCE DEVICES IDENTIFIERS
Slide 14: What can you access across CTV inventory?
What can you access across CTV inventory? 80 million 120 million households CTV devices Source: The Trade Desk CTV Graph numbers, August 2018
Slide 15: Enabling clients to reach consumers
Enabling clients to reach consumers
Slide 16: The beginning of the transition
The beginning of the transition U.S. programmatic TV ad spending, 2016-2020 billions, % change and % TV ad spending $5.00 8.00% $4.50 7.00% 6.80% $4.00 6.00% $3.50 5.00% $3.00 $2.50 4.00% 4.00% $4.73 $2.00 3.00% $1.50 2.50% $2.77 2.00% $1.00 107.00% 1.60% $1.75 65.50% 70.90% 1.00% 0.90% 69.60% 58.40
Slide 17: Fragmentation of supply chain
Fragmentation of supply chain
Slide 18: The Trade Desk CTV avails: single inventory source
The Trade Desk CTV avails: single inventory source Footprint by zip code Source: Single source CTV avails over 7 days
Slide 19: Normalizing fragmentation
Normalizing fragmentation The Trade Desk MVPD #1 MVPD #2 MVPD #3 80 million 25.3 million 22.5 million 17.2 million households households households households Source: Multichannel.com: TOP 25 MVPDs
Slide 20: The Trade Desk CTV avails: ALL inventory sources
The Trade Desk CTV avails: ALL inventory sources TTD footprint by zip code Source: The Trade Desk CTV avails over 7 days
Slide 21: Inventory deep dive
TradeDesk . Investor Day
Slide 22: The television: a screen with apps
The television: a screen with apps
Slide 23: How are people watching CTV?
How are people watching CTV? Viewers are… USING Smart TV OTT devices Gaming consoles WATCHING Streaming service Direct to consumer vMVPDs
Slide 24: Content consolidation; distribution fragmentation
Content consolidation; distribution fragmentation DTC vMVPD APP Content owners negotiates Streaming ad sales rights similar to a service carriage deal. OTT device DTC: Direct-to-Consumer; MVPDs: Multi Channel Video Programming Distributor; OTT: Over-The-Top
Slide 25: Content distribution layers
APP Content APP APP APP distribution layers APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP vMVPDs APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP Premium Streaming APP APP APP APP Content APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP
Slide 26: The lifespan of a single ad
The lifespan of a single ad APP APP Ad server SSP DSP APP Your Your ad ad here! here! Bid Win Your DSP SSP Ad server ad here! DTC: Direct-to-Consumer
Slide 27: Content distribution layers
APP Content APP APP APP distribution layers APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP vMVPDs APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP Premium Streaming APP APP APP APP Content APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP APP
Slide 28: Going upstream (everywhere)
Going upstream (everywhere)
Slide 29: How we approach big media: Upstream
How we approach big media: Upstream
Slide 30: Objectivity cuts both ways
© theTradeDesk..Investor Day
Slide 31: The Guaranteed Markets will evolve
The Guaranteed Markets will evolve
Slide 32: Reimagine fundamentals
© theTradeDesk . Investor Day
Slide 33: The Private Marketplace has evolved
The Private Marketplace has evolved Brands and agencies PG Open PMP Market
Slide 34: Portfolio management
Portfolio management © theTradeDesk . Investor Day
Slide 35: Opportunity ahead
© theTradeDesk . Investor Day
Slide 36: Inventory growth from live TV
Inventory growth from live TV
Slide 37: International Growth
International Growth
Slide 38: China: the opportunity lies in the numbers
China: the opportunity lies in the numbers
Slide 39: Recap
Recap CTV Inventory Landscape: Strategic Themes 2019 • Inventory is growing. 6x in 2018. • Move fast, be first • TTD graph provides access to 80M • Going Upstream (with big media) HH and 120M devices • Guaranteed buying will evolve • The supply chain is changing • Live TV can drive new inventory • C
Slide 40: Final thoughts
” () theTradeDesk . Investor Day
Slide 41: Thank you
Thank you © theTradeDesk . Investor Day