The Trade Desk, Inc. · NASDAQ:TTD
The Trade Desk — Q1 2026 Earnings Presentation
47 slides from The Trade Desk's earnings presentation, May 7, 2026
Slide 1: Investor Relations Presentation 2026
INVESTOR RELATIONS PRESENTATION 2026
Slide 2: Statement of caution under the Private Securities Litigation Reform Act of 1995
Statement of caution under the Private Securities Litigation Reform Act of 1995 This document contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts
Slide 3: What we do
What We provide a platform we do for ad buyers. Most buyers are ad agencies, brands, or other technology companies.
Slide 4: Uniquely positioned to help advertisers and agencies
OBJECTIVE We operate only on the buy-side and are not biased toward specific inventory or partners. Our interests are aligned with our clients. OMNICHANNEL We evaluate opportunities across digital channels including CTV, audio, and mobile to Uniquely positioned find the best opportunities for each c
Slide 5: People first business
ACCOUNT MANAGEMENT TEAM First point of contact, available for day-to-day support People first TRADING & ANALYTICS TEAM Dedicated platform experts business BUSINESS DEVELOPMENT TEAM Rooted in dedicated Oversees the commercial relationship support and expertise INTEGRATIONS & PARTNERSHIPS TEAM Technic
Slide 6: The Trade Desk by the numbers
The Trade Desk by the numbers 18% REVENUE GROWTH 26% ($ in millions) 23% 32% $2,896 43% $2,445 26% 39% $1,946 55% 52% $1,578 78% $1,196 $836 $661 $477 $203 $308 $114 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2009 2011 3,800+ $443M $589M $783M 2025 2025 2025 Founded First Campaign Employ
Slide 7: There is a fundamental shift happening in advertising
THERE IS A AND IT’S FUNDAMENTAL SHIFT BIGGER THAN HAPPENING IN ADVERTISING JUST A MOVE TO DIGITAL
Slide 8: The most effective advertising is targeted
The most effective advertising is targeted
Slide 9: The market
The market ® theTradeDesk’
Slide 10: Advertising is a $1+ trillion market and getting bigger
Advertising is a Search ~$245B $1+ trillion Social Open Internet market and ~$280B ~$265B getting bigger Traditional Media ~$200B Source: Magna 2025 Global Ad Spend Forecast, The Trade Desk Estimates
Slide 11: Healthy markets
Price discovery enables HEALTHY MARKETS
Slide 12: The pie is getting bigger while waste is being pushed out
The pie is getting bigger while waste is being pushed out Managed-service DSPs and ad networks Supply-side Networks exchange Publishers/ Self-serve platform Sellers/ Demand-side Advertisers/ $0.55 Content (SSP) and yield Display Mobile Social TV+ platform (DSP) Agencies $1.00 Owners management Ad se
Slide 13: We provide agencies a software platform
We provide agencies a software platform. We create room for their proprietary advantages. We are an enabler, not a disruptor.
Slide 14: We buy the whole internet
WE BUY THE WHOLE INTERNET Even media that isn’t digital will be transacted digitally in the future
Slide 15: This is the single greatest buyer's market in history
This is the single greatest buyer’s market in history
Slide 16: Not all inventory is created equal
15 second or less Less than 30% ad refresh viewability Made for advertising Not all inventory is created equal Invalid traffic Fraudulent Excessive ad load
Slide 17: We are the alternative
WE ARE THE ALTERNATIVE AGENCIES AND BIG TECH PLATFORMS BRANDS NEED A RIDDLED WITH CONFLICT TECHNOLOGY PARTNER THEY CAN TRUST FIRST PARTY DATA IS A WITH THEIR DATA BRAND’S MOST VALUABLE ASSET.
Slide 18: We buy data to make better decisions
We buy data to make better decisions We focus on being the best partner for our data providers.
Slide 19: Diversified across all major verticals
Diversified across all major verticals 2024 SPEND BY INDUSTRY 2025 SPEND BY INDUSTRY Food & Drink 18% Food & Drink 18% Automotive 12% Medical Health 14% Medical Health 11% Automotive 13% Home & Garden 8% Technology & Computing 9% Technology & Computing 8% Shopping 9% Shopping 7% Home & Garden 6% Per
Slide 20: A strong global presence
A strong global presence Our global footprint provides our clients with localized marketplace expertise NAMER EMEA APAC United States: Canada: Dubai, UAE North Asia: Southeast Asia: Australia: Ventura, CA – HQ Toronto Hamburg, Germany Hong Kong Bengaluru, India Melbourne Bellevue, WA London, U.K. Se
Slide 21: Our technology
Our technology ® theTradeDesk’
Slide 22: We built a data management platform first
OUR DECISIONING TECHNOLOGY We built a data THIRD-PARTY DATA OUR DATA management platform first FIRST-PARTY The buyer with the most data can DATA make the most intelligent bid. DMP
Slide 23: Expressiveness is central to our technological advantage
Expressiveness is central to our technological advantage
Slide 24: We're built differently than everyone else in the industry
We’re built differently than everyone else in the industry LINE ITEMS BID FACTORS vs Limits reporting granularity, optimization The only structure that allows for options, and ability to activate data. expressiveness and fine-grain reporting.
Slide 25: Advanced targeting capabilities
Advanced targeting capabilities First-Party Data Viewership Data Behavioral Targeting Omnichannel Retargeting Seamlessly upload first-party Target viewers based on Utilize third-party data segments Retarget viewers across data to target and look-a-like whether they saw your ad on to target audience
Slide 26: The most transparent and most detailed reporting
The most transparent and most detailed reporting REPORTING GRAINS Report out on over 200 performance measures ✓ Conversion touch ✓ Win rate ✓ Player skip ✓ View-through ✓ Total seconds in view ✓ Small player conversion ✓ Partner viewable impressions ✓ Average bid cost per CPM (vCPM) ✓ Total audible
Slide 27: The what and why of UID2 identity
The what and why… • We built an open-source technology to IDENTITY convert email address to anonymized IDs. • UID2 is an open standard for digital identity created to solve the challenges of user recognition and privacy across platforms and data sets. • UID2 is open and interoperable, used by hundre
Slide 28: Because the future of identity matters
A better foundation for identity Because the future of identity matters IDENTIFY ACTIVATE Represents an upgrade, not a cookie replacement. RampID Your • Consistent identifier across devices and browsers CRM data • Interoperable + Other IDs SECURE AND OPEN-SOURCE PRIVACY- TRANSPARENCY AND INDEPENDENT
Slide 29: A better supply chain
A better supply chain Because an efficient marketplace matters Wrapper The Trade Desk’s OpenPath The Trade Desk SSP 1 Publisher’s Ad Server SSP 2 OpenAds Media Buyer Publisher SSP 3 SSP 4 SSP 5 Other DSPs APS SSP 6 SSP 7… Open Bidding
Slide 30: Rich data on publisher ad experiences
Rich data on publisher ad experiences Objective quality metrics including ads- to-content-ratio, page weight, ads-in- view, and ad refresh rate. New API for ad tech value creators Innovators can use rich data to enhance their products and services or Unlocking rich metadata and objective build new o
Slide 31: Growth drivers
Growth drivers ® theTradeDesk’
Slide 32: Connected TV
CONNECTED TV The convergence of the internet and television
Slide 33: The future of TV is ad funded
The future of TV is ad funded. The cost of subscriptions is too high for most consumers.
Slide 34: A single access point to premium publishers
A single 1PDATA access point IL DATA 3PDATA to premium RETA publishers CON TEXTU AL
Slide 35: Decisioning is better for buyers and increases CPMs for publishers
Decisioning is better for buyers and increases CPMs for publishers TRADITIONAL TV BUYING CONNECTED TV BUYING $10 CPM $20 CPM Broad metrics like age & gender, Data-driven targeting and DMAs, schedule, and dayparts. measurement, with real-time optimization
Slide 36: Growth outside North America
GROWTH OUTSIDE NORTH AMERICA
Slide 37: About two thirds of global advertising spend is outside North America
About two thirds of global advertising spend is outside of North America
Slide 38: TTD revenue from North America
~86% ~14% TTD revenue from TTD revenue from North America1 outside North America1 ~40% ~60% Global Advertising spend of all ad dollars spent from North America2 outside North America2 1 FY’2025 percent of revenue for year ended December 31, 2025. 2 Source: Magna Global.
Slide 39: Shopper marketing
SHOPPER MARKETING
Slide 40: Activating retail data today
Activating retail data today DSP Tech from #1 Data from #1 retailer + independent DSP FAMILIAR TOOLS AND WORKFLOWS HOLISTIC FREQUENCY CONTROL 1P DATA SHARING
Slide 41: Our retail data marketplace provides access to over 80% of sales
Our retail data marketplace provides access 5% to over 80% of sales from top US retailers 14% Sources: 1) National Retail Federation, Top 100 US retailers, 2024. 2) global web index, USA, In-Store Visitor Penetration, FY 2024. 3) Global Partnerships not included on slide
Slide 42: Retail data is the solution marketers have been waiting for
Retail data is the solution marketers have been waiting for Deterministic and future-proof Customer lifetime data Increase market share Manage frequency holistically
Slide 43: How do we manage our business?
How do we manage our business? WE FOCUS ON Culture Customer Top-line Efficiency retention growth
Slide 44: GAAP financial information
GAAP financial information ® theTradeDesk CONDENSED CONSOLIDATED S (Amounts in thousands, except per share amounts) (Unaudited) ‘Three Months Ended March 31 2026 205 Revenue S 688,857 S$ 616,021 Operating expenses Platform operations 181,970 142,839 Sales and marketing 172,179 2,743, ‘Technology and
Slide 45: Supplemental non-GAAP information
Supplemental non-GAAP information
Slide 46: Reconciliation of Net Cash Provided by Operating Activities to Free Cash Flow
Reconciliation Reconciliation of Net Cash Provided by Operating Activities to Free Cash Flow, a Non-GAAP measure (Amounts in thousands, except percentages) of Net Cash (Unaudited) Provided by Q1’25 Q2’25 Q3’25 Q4’25 Q1’26 Q1’26 Y/Y Operating Net cash provided by operating activities $291,433 $165,01
Slide 47: Thank you.
Thank you. © thelradeDesk’