Embellence Group Ab · OMXSTO:EMBELL
Embellence Group Ab — Q2 2026 Earnings Presentation
11 slides from Embellence Group Ab's earnings presentation, Jul 21, 2026
Slide 1: Q2 2026
Q2 2026 1
Slide 2: Today's presenters
Wall&decò: Eunoia Waves Today’s presenters Johan Andgren Karin Lidén CEO CFO 2 2
Slide 3: Continued focus on channel diversification
Boråstapeter: Midsummer Eve Q2 2026 Continued focus on channel diversification Net sales, MSEK EBITA, MSEK EBITA Margin 181 (193) 23 (26) 12.6% (13.5) • -5% organic sales decline, -1% from exchange rates, Total sales decline -6% • Weak sales in traditional retail sales, while Direct to Consumer show
Slide 4: Sales
Cole & Son: Frutto Proibito Q2 2026 Sales • Boråstapeter -7%. Challenging Swedish retail market during the quarter. Direct to Consumer sales accelerated with the launch of the new e-commerce platform in April. • Cole&Son -12%. The previously communicated UK sales channel restructuring to better supp
Slide 5: Strategic investments for a more diversified channel mix continue
Q2 2026 Strategic investments for a more diversified channel mix continue Accelerating DTC growth Continue to expand Investments in hospitality offering to across all brands internationally drive growth and diversification • Strong DTC growth across all • Continued international focus for • Continue
Slide 6: Window film
Window film: Rosenvinge Soft Blur: Dawn Forest • Window film launched as a new product category, featuring a curated selection of popular wallpaper designs adapted for glass surfaces Bluebell Magic • Expanded murals with the Soft Blur collection, created for the growing demand for calm and harmoniou
Slide 7: More proactive marketing efforts to strengthen brand awareness
AW26 Collection MIMI Vera POP Mini launch SS26: Pale Orange • More proactive marketing efforts to strengthen brand awareness and stakeholder engagement through physical activations, industry collaborations and participation in international design events. 3daysofdesign • Participated in several fair
Slide 8: Expanded window film offering with Bird Deflector designs
Metropolis Tropical Series: Bird Deflectors • Expanded window film offering with three new designs and nine new Bird Deflector designs, enhancing both functionality and design-led solutions for glass surfaces. Sunshine • Launched Light Effects line What you see What birds see
Slide 9: Operating cash flow and net debt
Artscape: Wildflower Q2 2026 FINANCIALS Operating cash flow and net debt Operating Cash Flow R12 (MSEK) & Net Debt/EBITDA 2.5 • Operating Cash flow for Q2 at 21 MSEK 125 2,5 (16). 100 2.0 2,0 • Working capital increased by 3 MSEK (14), as accounts receivables 75 1.5 1,5 decreased, while inventories
Slide 10: Summary & Looking ahead
Summary & Looking ahead Pappelina: Lea Potato Q2: Continued focus on channel diversification • Total sales decline -6% • Continued double digit growth for Pappelina and Manufacturing while weaker quarter for the other brands. • High exposure to traditional retail which is affected by challenging mar
Slide 11: Q&A
Boråstapeter: Hildasholm Q&A 12