Heineken Nv · EURONEXT:HEIA

Heineken Nv — Barclays Global Consumer Staples Conference 2016

19 slides from Heineken Nv's conference presentation, Sep 6, 2016

  1. Slide 1: HEINEKEN: Delivering on Strategy

    HEINEKEN: Delivering on Strategy BARCLAYS GLOBAL CONSUMER STAPLES CONFERENCE, 6 SEPTEMBER 2016 Jean-François van Boxmeer Chairman of the Executive Board / CEO Heineken NV / Heineken Holding NV

  2. Slide 2: Disclaimer

    Disclaimer This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forwar

  3. Slide 3: Agenda

    Agenda HEINEKEN: Delivering on strategy Strategic transformation at HEINEKEN Six business priorities Strategy delivering results 2

  4. Slide 4: Strategic transformation at HEINEKEN

    Strategic transformation at HEINEKEN 2000-2015  Transformed geographic footprint  Diversified business - not dependent on one sole geography  Increased exposure to higher growth markets: 61% of profits delivered by developing markets in 2015 vs 20% in 2010  Evolved strategy for developed markets

  5. Slide 5: Agenda

    Agenda HEINEKEN: Delivering on strategy Strategic transformation at HEINEKEN Six business priorities Strategy delivering results 4

  6. Slide 6: Six business priorities

    Six business priorities 1 4 Win in premium led Be commercially assertive by Heineken® brand 2 5 Shape the cider category Drive End2End productivity 3 6 Lead by cool marketing Brewing a Better World and innovation 5

  7. Slide 7: Win in premium led by Heineken

    Win in premium led by Heineken ® Heineken® the only truly Other International brands Global brand in the world Heineken®  In +170 markets  14% of HEINEKEN volume  20-year CAGR c. 5% Desperados – tequila flavoured beer Tiger – Born in Singapore, the iconic Asian beer brand Strongbow – the global l

  8. Slide 8: Heineken Formula 1

    Heineken® Formula 1 Video HEINEKEN

  9. Slide 9: Shape the cider category

    Shape the cider category Drive the cider category and Capturing new Consumers Full cider maximise the cider opportunity through cider brand portfolio  Category expected to growth 2x level of beer 2015-2020 with 4% CAGR  Opportunity to leverage skill set as global market 26%* 51%* leader in cider,

  10. Slide 10: Lead by cool marketing

    Lead by cool marketing Consumer-inspired, customer-oriented and brand-led Brand building Award-winning Sporting events, investments global campaigns music & film festivals Marketing & Selling (M&S) Spend (€ billion) 3.0 13.4% 12.6% 12.7% 2.5 12.2% 12.8% 12.4% 2.0 11.7% 11.3% 1.5 1.0 0.5 0.0 2008 200

  11. Slide 11: Innovation contributed €1.1bn of revenue in 1H16

    Innovation contributed €1.1bn of revenue in 1H16 Innovation Rate of 10.5% Innovation rate1 Leading innovation in cider Seizing the low/no alcohol opportunity 10.5% 8.6% 7.4% 5.3% 5.9% 4.1% 11HY 12HY 13HY 14HY 15HY 16HY Innovation revenue Satisfying the need Innovating in draught for craft & variety

  12. Slide 12: Campaigns strengthened by leading capabilities in social and digital media

    Campaigns strengthened by leading capabilities in social and digital media Digital transformation Engaging storytelling content and #1 on  Digital media investment more than connecting global campaigns facebook doubled between 2012 and 2015 21.6M Heineken®  Significant increase in investment with

  13. Slide 13: Be commercially assertive: EOE

    Be commercially assertive: EOE To win in the point of sale on a daily basis Based on 8 Sales Force Technology Execution Principles  Empowering the Sales 1. Leadership Representatives to focus on 2. Alignment Excellent Outlet Execution 3. 100% data  Providing one global way of working 4. Focus & Si

  14. Slide 14: Drive End2End productivity

    Drive End2End productivity  Leveraging global scale to deliver increased efficiencies  New financial shared service centres: Mexico, China, Singapore and Brazil  Global procurement delivering efficiencies:  63 countries supported  2,700 procurement led cost reduction projects  Delivering trans

  15. Slide 15: Brewing a Better World

    Brewing a Better World Protecting Advocate Responsible Sourcing Sustainably Consumption Water Resources 2020 Target 2020 Target 2020 Target Specific water Reduce to 3.5 hl/hl for group Local sourcing 60% of raw Industry Deliver global industry consumption average and to 3.3 hl/hl for in Africa mater

  16. Slide 16: Agenda

    Agenda HEINEKEN: Delivering on strategy Strategic transformation at HEINEKEN Six business priorities Strategy delivering results 15

  17. Slide 17: Delivering margin expansion

    Delivering margin expansion Commitment to medium term margin guidance c.40bps 23bps In 2015 margin expansion negatively 90bps 60bps 16.2% 16.5% impacted by 23bps from the disposal of 40bps 15.3% EMPAQUE 14.7% 14.3% Year on year margin expansion improvement of around 40 bps reiterated for 2016 2011 2

  18. Slide 18: HEINEKEN strategy to create value

    HEINEKEN strategy to create value Revenue & Market Share Growth  Focus on premium segment to drive top line growth and market share Return on Sales  Commitment to medium term margin guidance Revenue & Market Share  Focus on driving costs and efficiencies throughout the business Growth RONA  Focu

  19. Slide 19: Summary

    Summary  Recent years have shown further positive evolution at HEINEKEN  The company has six clear business priorities to focus on and drive future growth  HEINEKEN strategy is working and delivering positive results  Long term value creation is at the heart of our strategy and management of the

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