Slide 1: Be Local, Be Where Everyday Happens
BE LOCAL BE WHERE EVERYDAY HAPPENS
Slide 2: Brightcom's focus on the American local news sector
AT BRIGHTCOM, WE HAVE BEEN FOCUSING OUR EFFORTS ON THE AMERICAN LOCAL NEWS SECTOR FOR THE PAST FEW YEARS. IN THIS PRESENTATION, WE’LL EXPLORE THE UNIQUE CHARACTERISTIC OF THIS COMMUNITY. WE’LL ALSO DISCUSS THE ADVANTAGES THIS SECTOR HOLDS FOR ADVERTISERS. When we think about the term “local news,” p
Slide 3: Why local news is so important? Trust
WHY LOCAL NEWS IS SO IMPORTANT? TRUST I n t h i s r a p i d l y c h a n g i n g wo r l d , we g e t t o n s o f n e ws f r o m t o n s o f n e ws p l a t f o r ms , a n d ma n y o f t h e m a r e f a k e . T h i s b e g s t h e q u e s t i o n : Ho w c a n we r e c o g n i z e f a k e n e ws a n d d
Slide 4: In the current epidemic, 4x more people trust ads on news sites
IN THE CURRENT EPIDEMIC, 4x MORE PEOPLE TRUST ADS THE COVID-19 CRISIS WILL ONLY FURTHER ON NEWS SITES, STRENGTHEN THE TREND OF TRUST IN LOCAL NEWS OUTLETS MORE THAN ON The Covid-19 pandemic can potentially lead to the end of globalization as we know it. Governments SOCIAL MEDIA everywhere adopted em
Slide 5: A sense of community
A SENSE OF COMMUNITY Local news is considered and expected to be part of the community. Citizens place a high value on maintaining a close connection to their community. Thus, they value local news as it covers relevant businesses that they care about. When people support local businesses, more jobs
Slide 6: TV, the internet almost equally preferred as pathways to local news
TV, THE INTERNET ALMOST EQUALLY PREFERRED AS PATHWAYS TO LOCAL NEWS THE MOVE ONLINE Local news used to be about our town papers and local TV channels. However, “nearly as many Americans today prefer to get their local news online as from their TV set.” (Pew Research) TV 41% ONLINE 15% 23% 38% SOCIAL
Slide 7: Demand-side is gaining trust when publishing on local news sources
DEMAND-SIDE IS GAINING TRUST WHEN PUBLISHING ON LOCAL NEWS SOURCES In marketing, one of the most important values is to be perceived as trustworthy. In this context, brand messages are met with less suspicion. When potential customers trust you, they are more likely to become your clients. When you
Slide 8: 2020, election year – news year
2020, ELECTION YEAR – NEWS YEAR The importance of local news becomes even greater in an election year, given how toxic social media has become, and how suspicious people are of big media. During an election year, people need familiar ground from which to learn how campaign promises directly relate t
Slide 9: And this is exactly why we launched B-local
AND THIS IS EXACTLY WHY WE LAUNCHED B-LOCAL Brightcom’s B-local is a local news audience exchange providing demand partners with direct access to people’s everyday lives. With Brightcom’s unparalleled 20-year industry experience, and an award-winning AI platform at its heart, B-local offers advertis
Slide 10: Our growing family of local-news publishers
OUR GROWING FAMILY OF LOCAL-NEWS PUBLISHERS