Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (March 2016)
28 slides from Inuvo's investor presentation, Mar 15, 2016
Slide 1: A Digital Publishing and Advertising Technology Company
NYSE MKT: INUV Richard Howe, CEO Wally Ruiz, CFO A Digital Publishing and Advertising Technology Company
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate
Slide 3: Who is Inuvo?
• Scalable TTM Revenue $70.4m, Adjusted EBITDA $4.7m, Free Cash Flow $4.6m • Simple Cap Structure - 24.8m fully diluted shares, no bank debt and $4.3m cash • Fast growing – 42% in 2015 with both segments up significantly • Delivering profits since 2013 and cash flow since 2012 • With proprietary con
Slide 4: Two Segments Both Growing
Sites Various Verticals Proprietary Content: Advertising Relationships: Distribution & Ad Technology: Marketing Competency: Business listings, Health, Careers, Finance, Travel & Living Content Yahoo, Google and other Direct Advertisers Serving hundreds of millions of ads delivered to customers month
Slide 5: The Inuvo Growth Strategy
Develop relationships with Publishers where inuvo proprietary technologies are used to develop custom Native Ad-Units Native Advertising Solutions Invest in building Digital Publishing business as laboratory for building Ad-Units. Invest in Analytics & Machine Learning. Content & R&D Ensure every pi
Slide 6: Strong Revenue Growth
Mi lli o n s of D o llar s Strong Revenue Growth Strong quarterly compound growth that is well above market performance Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission. 0.00 7.00 14.00 2
Slide 7: Reaching Consumers Through a Network of O/O Sites & Applications
Reaching Consumers Through a Network of O/O Sites & Applications
Slide 8: A Network of Mobile/Desktop Properties
A Network of Mobile/Desktop Properties Written by Inuvo, marketed by Inuvo and served with ads from Inuvo Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 9: Website Technology Designed for Scale
Connected Content Editor Curated Featured Articles Prominent Social Connections Editor Curated Next Reads on Articles Inuvo Targeted Ads Website Technology Designed for Scale A proprietary content management system is key to the design Information in this presentation is considered Confidential and
Slide 10: Alot.com Fully Integrated
Search Home Tablet Mobile Alot.com Fully Integrated With brand and content consistency across device types Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 11: Content Comes in Various Forms
Video Slide Show Content Comes in Various Forms Engaging our consumers with Inuvo produced content Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 12: Building an Audience to Build Ad-Tech
• Over 8 million unique visitors monthly • Tens of millions of page views monthly • 7 categories with video, slideshows, written content, YouTube channels • Millions of searches per month at search.alot.com • Over 3 million advertising clicks per month • Proprietary content and technology supporting
Slide 13: Reaching Consumers Through a Network of Partners
Reaching Consumers Through a Network of Partners
Slide 14: Developing Ads for Partners
Developing Ads for Partners Inuvo serves ads across 1000s of sites in numerous interest categories Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 15: SearchLinks: Where Native Ads Meet Search
SearchLinks: Where Native Ads Meet Search With ads that integrate directly into the content, contextually & tastefully Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 16: SearchLinks: A Native Ad Service Example
The Other Guys SearchLinks SearchLinks: A Native Ad Service Example Technology sophisticated enough to understand context & self optimize Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 17: SearchLinks: Numerous Configurations
SearchLinks: Numerous Configurations Where every ad unit aligns with ads directly with the page content Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 18: SearchLinks: Numerous Configurations
SearchLinks: Numerous Configurations Where every ad unit aligns with ads directly with the page content Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 19: SearchLinks: Optimized for Mobile
Native Mobile Ad – Craigslist App In App Search Ad – Workout App Content Native Ad – Mobile Web SearchLinks: Optimized for Mobile Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 20: SearchLinks: Easy to Implement & Track
A Single Piece of Code • Allows for remote control of ad units • Runs multiple ad units on same page • Automatic upgrades of new ad units With Detailed Results Reporting • Online reporting dashboard SearchLinks: Easy to Implement & Track Information in this presentation is considered Confidential an
Slide 21: SearchLinks: A Growing List of Publishers
SearchLinks: A Growing List of Publishers Units can have a custom design and implementation Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 22: Building a Stable of Happy Partners
• Thousands of individual pages with inuvo ad-tech • Tens of thousands of advertisers across every vertical • Hundreds of millions of ads being served annually • Millions of consumer clicks on ads monthly sold to advertisers • Proprietary platform for serving and managing publishers • Billions of in
Slide 23: Relative to peers, Inuvo is outperforming
Relative to peers, inuvo is outperforming Despite smaller scale, inuvo is still outperforming its peer group financially Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission. Company TTM Rev
Slide 24: Contact Us
Contact Us
Slide 25: Investor Newsletter: Keeping Up with Inuvo
Go to inuvo.com/investor-email to sign up today Investor Newsletter: Keeping Up with Inuvo Download the Inuvo App! Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Slide 26: Non-GAAP Financial Measures
Appendix Non-GAAP Financial Measures In addition to disclosing financial results in accordance with United States generally accepted accounting principles ("GAAP"), this presentation contains the non-GAAP financial measure "Adjusted EBITDA" and "Free Cash Flow." Adjusted EBITDA and Free Cash Flow ar
Slide 27: Reconciliation of Net Income to Adjusted EBITDA
Appendix Reconciliation of Net Income from Continuing Operations before Taxes to Adjusted EBITDA We present Adjusted EBITDA as a supplemental measure of our performance. We defined Adjusted EBITDA as net income (loss) from continuing operations before taxes plus (i) interest expense, net, (ii) depre
Slide 28: Reconciliation of Net Income to Free Cash Flow
Appendix Reconciliation of Net Income to Free Cash Flow We present Free Cash Flow as a supplemental measure of our performance. We defined Free Cash Flow as GAAP net income plus (i) adjustments to reconcile net income to net cash provided by operating activities and (ii) purchases of equipment and c