Honasa Consumer Limited · NSE:HONASA
Honasa Consumer — Q4 FY25 Earnings Presentation
26 slides from Honasa Consumer's earnings presentation, May 22, 2025
Slide 1: Investor Presentation filing letter to stock exchanges
May 22, 2025 To, To, Listing Department Listing Department NATIONAL STOCK EXCHANGE OF INDIA LIMITED BSE LIMITED Exchange Plaza, C/1, Block G, P. J. Towers, Bandra Kurla Complex, Bandra (E), Dalal Street, Mumbai – 400 051 Mumbai – 400 001 Scrip Symbol: HONASA Scrip Code: 544014 Sub: Investor Presenta
Slide 2: Q4 & FY25 Results Investor Communication
STRICTLY PRIVATE AND CONFIDENTIAL To Be Updated Q2 & H1 FY25 Q1FY25 Q4 & FY24 Results Investor Communication Q2 & H1 FY24
Slide 3: Disclaimer
Disclaimer By accessing, viewing or attending this presentation, you accept and agree to be bound as follows: This Presentation is prepared by Honasa Consumer Limited (“Company”) and contains certain forward-looking statements including those describing Company’s strategies, strategic direction, obj
Slide 4: Table of Contents
Table of Contents 1 Crystal-Gazing the Future of I-Beauty 2 Financial Snapshot 3 Business Highlights 3
Slide 5: Crystal-Gazing the Future of I-Beauty
Crystal-Gazing the Future of I-Beauty 1 “Sun” continues to shine on I-Beauty | Sun care expected to become an INR 5,000Cr category by 2028 2 Premiumization in Face Wash category 3 Serumization of Skin care will make Face serums a 5000+ Cr Category 4 Moisturizers are becoming a more relevant format c
Slide 6: India's hair care is premiumizing with demand for targeted solutions
India’s hair care is premiumizing with demand for targeted solutions 1 2 3 Shampoos, conditioners & styling Emergence of Actives-based Hair Niche Categories Gaining products to outpace hair oil care Prominence Google Searches Trend for Masks and Serums (in INR cr) 2024 2027 salicylic acid CAGR (Lakh
Slide 7: Financial Snapshot
Financial Snapshot 6
Slide 8: Double digit YoY growth in Q4FY25 with sequentially stable EBITDA
Honasa registered double digit YoY growth in Q4FY25 with sequentially stable EBITDA 1 2 3 INR 534 Cr 70.7% 5.1% Revenue from Operations Gross Profit % EBITDA % 13.3% YoY Growth 76 bps Improvement YoY EBITDA: INR 27 Cr INR 25 Cr 21.2% INR 74 Cr Profit After Tax UVG1 Free Cash Working capital Days: (2
Slide 9: While delivering 7%+ growth in FY25
… While delivering 7%+ growth in FY25 1 2 3 INR 2,067 Cr 70.3% 3.3% Revenue from Operations Gross Profit % EBITDA % YoY Growth: 7.7% 59 bps Improvement YoY EBITDA: INR 69 Cr INR 73 Cr 13.2% INR 82 Cr Profit After Tax UVG1 Free Cash PAT %: 3.5% Volume Led Growth Cash Generating Business 1: Underlying
Slide 10: Business Highlights
Business Highlights 9
Slide 11: Change in strategy starting to show green shoots for Mamaearth
1 2 3 Change in strategy starting to show green shoots for Mamaearth 1 Building leadership in focus 2 Investment Allocation – 3 Awareness-led brand building categories Improved Media Mix Modelling Focus Categories are back to double digit YoY growth in Q4FY25 for key channels, i.e., e-Commerce & Mod
Slide 12: Retail offtakes for Mamaearth continue to grow indicating consumer love
Retail offtakes for Mamaearth continue to grow indicating consumer love 1 2 3 In Face Wash category, Mamaearth entered the Top 5 in terms of value market share1 registering highest value market share gain1 across all brands on a YoY basis Face Wash Shampoo +98 bps +22 bps Value Market Share1 Value M
Slide 13: Offline distribution system is moving in a positive direction
Offline distribution system is moving in a positive direction 1 2 3 1 Growing unique outlet reach 2 Stabilizing Secondary Sales Trend 1 Lac+ Unique Outlets billed in FY251 Stable Secondary Sales 102K with 68K 90K 67,944 45K 44,725 Secondary>Primary Q1FY25 H1FY25 9MFY25 FY25 3 Increasing Contribution
Slide 14: Younger brands continued their growth momentum with 30%+ YoY growth in FY25
Younger brands continued their growth momentum with 30%+ YoY growth in FY25 1 2 3 Scaling styling portfolio on Reached highest ever Growing Moisturizer as a Building Gen-Z Q-commerce channels searches in Q4FY25 new Category Color Cosmetics brand Ceramide & Vitamin C Oil-Free Styling Portfolio glow+
Slide 15: The Derma Co gained offline traction while leading on top online platforms
The Derma Co gained offline traction while consistently leading on top online platforms 1 2 3 Reached INR 100 Cr ARR1 in Offline channel Bestseller on Marketplaces Face cleansers business doubled its size in Q4FY25 YoY 14 1. Based on Mar’25 Net Sales Value
Slide 16: Our innovation capability continues to strengthen our focus categories portfolio
Our innovation capability continues to strengthen our focus categories portfolio 1 2 3 Key Innovations for the Quarter Beetroot Hydraful Tran-Zelaic Kesar & Kojic Acid illimuniate+ hydra gel Advanced Smoothening Light Moisturizing Pigmentation Sunscreen Moisturizer Shampoo Cream Corrector Serum 15
Slide 17: Bringing First-to-India innovation at prestige pricing
Bringing First-to-India innovation at prestige pricing 1 2 3 50000 PPM Vitamin C 15% Vitamin C Ampoule Bakuchiol & Pdrn Ampoule Argireline & Copper Peptide Microneedle Serum Shot Serum Kit Serum B’Tox Serum 16
Slide 18: Driving product superiority with strong focus on improvement and re-formulation
Driving product superiority with strong focus on improvement and re-formulation 1 2 3 Serums Face Cleanser Face Serum reformulation with Superior deep penetration formulation of formula the Mamaearth Penetration Enhancers Gel Face Cleanser chassis Nano-Actives against leading competition Targeted an
Slide 19: Leveraging Agentic AI workflows to stay ahead of the curve
Leveraging Agentic AI workflows to stay ahead of the curve 1 2 3 Social Listening and Content Assisted Shopping Customer Service Evaluation and Generation Skin Analyzer Purchase Assistant Social Listening Multi-Lingual AI Calling In-house platform to proactively Leveraging multi-lingual AI to captur
Slide 20: Beauty inspired by Goodness – Contribution to Environment and Community
Beauty inspired by Goodness – Contribution to Environment and Community 1 2 3 910,000+ 30,000+ 900+ Trees planted till date Students empowered Rural households tackling deforestation & by providing them with impacted with bringing income high-quality practical provision of clean, safe opportunities
Slide 21: Thank You
Thank You 20
Slide 22: Financials Summary
Financials Summary 21
Slide 23: P&L Summary
P&L Summary All figures in INR Cr Quarter Ended Year Ended Particulars Q4 FY25 Q4 FY24 YoY Growth FY25 FY24 YoY Growth Revenue from operations 534 471 13% 2,067 1,920 8% Cost of Goods Sold 156 142 613 581 GROSS PROFIT 377 330 14% 1,454 1,339 9% GROSS PROFIT Margin % 70.7% 70.0% 70.3% 69.8% Employee
Slide 24: Balance Sheet Summary
Balance Sheet Summary All figures in INR Cr As on Particulars March 31, 2025 March 31, 2024 PPE Including CWIP 26 20 Goodwill 53 53 Other Intangible Assets 103 102 Right-of-Use Assets 121 124 Other Financial Assets 465 201 Other Non-Current Assets 11 4 Inventories 158 123 Investments 305 292 Trade r
Slide 25: Cash Flow Statement Summary
Cash Flow Statement Summary All figures in INR Cr Year Ended Particulars FY25 FY24 Cash flow from Operating activities Profit/(loss) before tax 90 147 Depreciation of property, plant and equipment ('PPE') 10 6 Depreciation of right-of-use-assets 33 23 Interest income (56) (25) Finance costs 13 9 Oth
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