Brightcom Group Limited · NSE:BCG
Brightcom — Investor Presentation (December 2020)
8 slides from Brightcom's investor presentation, Dec 14, 2020
Slide 1: Cover letter to stock exchanges: Presentation on Seasonal Trends of Digital Spending
December 14, 2020 BSE Limited National Stock Exchange of India Limited P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex, Dalal Street, MUMBAI – 400001. Bandra (E), Mumbai-400051. Scrip Code: 532368 Symbol: BCG Dear Madam/Sir, Sub: Presentation on “Seasonal Trends of Digital Spending” P
Slide 2: Seasonal Trends of Digital Spending
SEASONAL TRENDS OF DIGITAL SPENDING
Slide 3: The Seasonality
December is the highest month whereas January and July are slowest. THE SEASONALITY For some Ad agencies, the end of their fiscal year is June and for others it is December. The increase in spend happens as they try to use their budgets. The increase in December spend would be not only because of th
Slide 4: The Seasonality - By Quarter
JANUARY TO MARCH QUARTER (Q4): Starts slowly in January and starts to pick up slightly around Super Bowl and Valentine’s Day. sometimes Easter happens in March, APRIL THROUGH JUNE QUARTER (Q1): THE Varies month to month. June is typically one of the higher months for RPMs, as the fiscal year is endi
Slide 5: Holiday Season - Dates
THANKSGIVING: 23rd November HOLIDAY SEASON - DATES BLACK FRIDAY: 24th November CYBER MONDAY: 27th November SUPER SATURDAY: 23rd December CHRISTMAS EVE: 24th December CHRISTMAS DAY: 25th December (Yes, Christmas Day! Shoppers are increasingly looking for those last bargains!) BOXING DAY SALES: 26th D
Slide 6: US Market Trendlines
@ FY2018 @ FY2019 @ FY2020 29% 28.4% US MARKET TRENDLINES Percentage of quarter contribution to annual revenue 20% Ql (April- June) Q2 (July - Sep) Q3 (Oct - Dec) Q4 (Jan - March) D brightcom group
Slide 7: BCG Trendlines
@ FY2018 @ FY2019 @ FY2020 34% 32.9% BCG 27% TRENDLINES Percentage of quarter contribution to annual revenue 20% Q1 (April- June) Q2 (July - Sep) Q3 (Oct - Dec) Q4 (Jan - March) D brightcom group
Slide 8: Thank You!
THANK YOU! ) brightcom group
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