Slide 1: NZME Summer Series
NZME SUMMER _ SERIES Eats
Slide 2: Summer media snapshot
Summer media snapshot. The platforms and content that Kiwis choose over summer at a glance Consumption shifts Behaviour shifts Content shifts 2° Audio is the summer winner Social media is the platform Lighter content resonates in for Kiwis with (ineréased ) that audiences are most likely summer. 53%
Slide 3: Digital radio, radio and online music consumption
23% Digital Radio 20% 22% 31% Radio 35% 33% 25% Online Music 57% 36%
Slide 4: Top channels audiences disconnect from
Top 3 channels All people (AP) 1 Social media 2 Online TV 3 Podcasts Source: NZME TellMe Sum Ages 18-54 Online news (desktop) Social media Newspapers Ages 55+ Social media Podcasts Online video (YouTube) mS Social media is the platform that audiences are most likely to try and intentionally disconne
Slide 5: How media behaviour changed over summer
I spent more time outdoors and used screens less 59.2% I socialised more and spent less time on media 36.4% I intentionally reduced my media use to disconnect 21.9% I travelled more and had limited access to media 19.9% I didn’t use media as much because it wasn’t as habitual 19.2% I read more long-
Slide 6: Likelihood of media behaviour
35.3% 34.3% 29.0% 26.9% 27.1% 25.5% 25.0% 22.9% 17.7% 18.2% 12.4% 9.6% 8.1% 6.2% 1.8% Very likely Likely Somewhat likely Unlikely Very unlikely
Slide 7: Summer media habits
Summer media habits. > | 18-54s are more likely to engage with lifestyle-driven content, including; Which of the below content are you likely a to consume during the summer holidays? & listening to podcasts Top 3 content All people (AP) Ages 18-54 Ages 55+ @ finding recipes a online shopping 1 Weath
Slide 8: NZME summer consumption
NZME summer consumption. Audiences like no other, all summer long NZME digital radio has The NZME Podcast Network News remains important, . is consistent across the year, particularly when device * 1 million monthly listeners with summer downloads up usage shifts. * 20.5 million hours listened (+1.5
Slide 9: Thank you