Slide 1: ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC
***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 2: Democratization of Holographic Meetings
Democratization of Holographic Meetings Experience Real Presence ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 3: Welcome!
MWC 2024 Welcome! ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 4: Comms evolution
Comms evolution ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 5: We have been evolving our voice to VoIP and need to go beyond
MWC 2024 We have been evolving our voice to VoIP and need to go beyond Evolution post-IMS and RCS introduction (2010s) lacked significant innovation, focus on convergence & cost reduction And now: • APIfication and cloud-native • The emergence of XR .. Telefonica is actively shaping its network road
Slide 6: Lessons learnt with VoLTE
Lessons learnt with VoLTE ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 7: VoLTE adoption has been a complex journey
MWC 2024 VoLTE adoption has been a complex journey Handset Enablement: Initial hurdle, requiring significant tech advancements. Industry Approach: Initially cautious, focusing on legacy service continuity. Current Status: Telefonica and peers nearing completion with up to 80% average penetration. Mi
Slide 8: We have captured key takeaways through this transformation
MWC 2024 We have captured key takeaways through this transformation • Shift from Person to Person to A2P B2B2X: OTT platforms dominate P2P • Easing Access to Channels… leveraging API exposure. • Diverse Ecosystem of Devices…. APIfication essential for coverage. • Clear Differential Needed: …. hologr
Slide 9: VoNR?
VoNR? ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 10: Our technology strategy: Voice APIfication, New Calling, XR
MWC 2024 Our technology strategy 1 Voice APIfication 2 New Calling 3 Evolution to XR and holographics ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 11: 1. APIfication of Voice
1. APIfication of Voice ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 12: Voice APIs
MWC 2024 Voice APIs • APIfication drives innovation and customer value. • Technologies: WebRTC, IMS core exposure • WebRTC extends comms to any device • Branded Calls & Call Protect • Voice Calls in XR experiences ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is cl
Slide 13: 2. New Calling
2. New Calling ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 14: An interactive call experience with visual information in the dialer
MWC 2024 An interactive call experience with visual information in the dialer Use cases: replacing DTMF menus by clickable menus,… …real-time translation, and …..video announcements during voice calls. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as
Slide 15: New Calling: Phased approach
MWC 2024 New Calling: Phased approach Phase 1: Leveraging ViLTE: add visual information to the voice call Phase 2: IMS Data Channel (IMS DC): ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 16: 3. Evolution to XR
3. Evolution to XR ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 17: XR: technology shift and new experiences
MWC 2024 XR: technology shift and new experiences • The XR Opportunity • Quality Milestone in holographics • Common control layer • Initial demonstrations between Vodafone, DT, Orange, and TEF suceeded. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as
Slide 18: We are true believers in comms
We are true believers in comms ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 19: Leading the industry
MWC 2024 Leading the industry Comms APIs New Calling and IMS Data Channel European Reserch Bring Your Own Number (webRTC) API 1.0 Fostering adoption Innovation on control layer ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 20: We want to make our world more human by connecting lives
We want to make our world more human by connecting lives. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 21: Let's invite our guests
Let’s invite our guests. Maria Vircikova, Chris Penrose, CEO and co-Founder Global Head of Business at MATSUKO Development – Telco at NVIDIA ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 22: Holograms make the connection human when we are remote
Holograms make the connection human when we are remote. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 23: ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC
***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 24: Personal-> mobile-> spatial computer
MWC 2024 Personal-> mobile-> spatial computer • Spatial computer: new mobile device. • A similar inflection point as smartphones in 2007. • XR install base is about to reach critical mass. • This is the era of spatial computing. 3D Telepresence is a trillion-dollar market opportunity Source: Omdia’s
Slide 25: This is the era of spatial computing & AI
MWC 2024 This is the era of spatial computing & AI • AI applied in 3D. • The synergy of these technologies holds the potential to redefine user experiences across industries. R, G, B Depth voxels (3D) (2.5D) ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classifi
Slide 26: The closest experience to real meetings
The closest experience to real meetings. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 27: Lack of physical presence in the workplace
MWC 2024 Lack of physical presence in the workplace There was no solution for realistic spatial meetings. 2D video calls Avatars – 3D but not real • Lower engagement of the employees. • Isolation of remote staff. • Faster burn-out. • Disconnection of remotely working employees. ***Este documento est
Slide 28: The Essence of Communication is our Presence
The Essence of Communication is our Presence Let's jump into a spatial meeting ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 29: ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC
***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 30: ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC
***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 31: Today, in 2024, we democratize holographic meetings
Today, in 2024, we democratize holographic meetings. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 32: 3D Telepresence Democratization
MWC 2024 3D Telepresence Democratization Hologram are native to spatial Capture Studios Realtime and Real Presence computing • Realistic 3D Telepresence until now only in capture studios. • Full body & great quality but complicated setup • Our solution is the world's only real-time mobile solution f
Slide 33: Complex technology as a simple mobile app
MWC 2024 Complex technology as a simple mobile app Sender Service Deployment Receiver Hardware Agnostic Technology (camera) (XR) Reconstructor (AI Software, Data Training) • Capture Devices (Sender): iPhone 12 or higher, Android cameras • Rendering Devices (Receiver/Viewer): Apple Vision Pro, Meta Q
Slide 34: Towards immersive & productive meetings
MWC 2024 Towards immersive & productive meetings Holograms are native to spatial computing No scanning needed. Real people - not avatars. Real expressions, real emotions. Review with 3D objects. Faster feedback loop. ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is
Slide 35: 2D to 3D in real time quality achieved using single camera
MWC 2024 2D to 3D in REAL TIME quality achieved using single camera • Mapping: Each pixel corresponds to a voxel. • Correction: In 3D, native correction compensates for 2D camera lens distortion. • Complete Reconstruction: The algorithm fills in missing hologram parts. Artificial Intelligence recons
Slide 36: Who are the early adopters of the new era in computing?
Who are the early adopters of the new era in computing? ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 37: Spatial computing pioneers
MWC 2024 Spatial computing pioneers Companies with remote working employees or customers with '3D needs' Automotive, Architecture, Construction, Real estate, 3D content creation INDIVIDUAL PRODUCTIVITY, TRAININGS, GUIDED WORK, • Advantages TEAM PRODUCTIVITY ADULT LEARNING REMOTE ASSISTANCE Quicker r
Slide 38: The operator role in holographic comms
The operator role in holographic comms ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 39: Our vision: holograms are the next step
MWC 2024 Our vision: holograms are the next step Voice is an essential service Our ambition is to provide holographic comms as ubiquitous as voice calls Any user Any country Interconection Mobility Roaming On February 2nd, 2024, Apple starts On April 3rd, 1973, Mr. Martin Cooper selling the Apple Vi
Slide 40: Our vision: top quality holograms
MWC 2024 Our vision: top quality holograms 5G We delivery Voice with top quality We want the same for Edge holographic comms For that, Network Apis MATSUKO leverages our network enablers Slicing . Live hologram captured using Meta Quest 2 ***Este documento está clasificado como PUBLICO por TELEFÓNIC
Slide 41: Pieces of puzzle of democratization
Pieces of puzzle of democratization ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 42: How do we democratize holographic meetings?
MWC 2024 How do we democratize holographic meetings? No 2D limitations, no delays, no misunderstandings Network enablers Eye contact in 3D space 3D object streaming ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 43: Network enablers
Network enablers ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 44: A bit of architecture
MWC 2024 A bit of architecture Participant Sender Servers Participant Receiver apply network enablers to the user plane to ensure top quality & to the control plane to scale to millions of users . ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLI
Slide 45: More quality, more demand from the network
MWC 2024 More quality, more demand from the network First videos. Poor Performance optimization Great increase in image Improved hologram hologram quality, low setting for execute quality, dynamism and quality for ears. number of FPS. Fairly processing on GPU threads, hologram definition. Very good
Slide 46: Which are the needs?
MWC 2024 Which are the needs? Participant Sender Backend Participant Receiver Connectivity Connectivity Capture Device (iPhone) inter-MNO Backend/Reconstructor Viewer Device (upload) (download) (color / depth) networking (color / depth) (nb of vertices) (closest node) (access leg) FPS: 15 FPS: 30 FP
Slide 47: Which are the needs?
MWC 2024 Which are the needs? Participant Sender Backend Participant Receiver Connectivity Connectivity Capture Device (iPhone) inter-MNO Backend/Reconstructor Viewer Device (upload) (download) (color / depth) networking (color / depth) (nb of vertices) (closest node) (access leg) FPS: 15 FPS: 30 FP
Slide 48: What are MATSUKO needs?
MWC 2024 What are MATSUKO needs? 1 hologram = 14 Mbps, 3 holograms = 42 Mbps, 50 ms RTT 50 ms RTT . ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 49: What Network Enablers? 5G & Edge, Network APIs, Slicing
MWC 2024 What Network Enablers? 5G & Edge Reduce latency and maximize throughput Scale robustly Network APIs, Slicing Insure resources for high quality ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 50: Eye contact in 3D space
Eye contact in 3D space ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 51: Leveraging NVIDIA Maxine for Eye Contact
MWC 2024 Leveraging NVIDIA Maxine for Eye Contact Eye contact in the 3D space NVIDIA Maxine to maintain eye contact of participants in the 3D space, which enhances the sense of presence and immersion Eye/gaze redirection to maintain eye Head alignment to align one frame to contact of participants in
Slide 52: 3D object streaming
3D object streaming ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 53: Leveraging NVIDIA CloudXR
MWC 2024 Leveraging NVIDIA CloudXR NVIDIA CloudXR streaming SDK for delivering in realtime realistic graphics across 5G and Wi-Fi networks. Thanks to NVIDIA CloudXR, participants are able to visualize high-resolution 3D objects and environments in real time in the holographic meeting. ***Este docume
Slide 54: What is the future of holographic meetings?
What is the future of holographic meetings? ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 55: Vision for the future
MWC 2024 Start a call WebGL 3D hologram rendering Vision for the future Bring MATSUKO Holographic Presence to as many USERs, DEVICES and EXPERIENCES as possible. • Make holographic calls from smartphone dialers • Expose holographic comms to third parties via simple APIs and SDK ***Este documento est
Slide 56: Future of holographics
MWC 2024 Future of holographics HOLOGRAPHIC SDK (API) 6G XR: IMS INTEGRATION Easy way for developers to Provide holographics within voice calls, through the smartphone dialler. bring human presence into XR environments and EU funded Project content. www.6g-xr.eu ***Este documento está clasificado co
Slide 57: Your invitation to experience presence
Your invitation to experience presence "I was impressed by "You look very great, the fidelity of the really good. It's like in "I know of no other images and the effect Star Wars. Good spatial company on the planet of immersion." feeling, really great. And producing real time much more personal than
Slide 58: Thank you & Think spatial
Thank you & Think spatial ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.
Slide 59: ***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC
***Este documento está clasificado como PUBLICO por TELEFÓNICA. ***This document is classified as PUBLIC by TELEFÓNICA.