Honasa Consumer Limited · NSE:HONASA
Honasa Consumer — Merger or Acquisition (November 2025)
7 slides from Honasa Consumer's merger presentation, November 2025
Slide 1: Acquisition Announcement
Acquisition Announcement Monthly Review – Nov‘25 – Corporate Development, Investor Relations and Process Excellence 1
Slide 2: India's men's personal care market is growing fast with premiumization
India’s men’s personal care market is growing fast with premiumization Men’s personal care is at a clear demand inflection, with search trends1 surging across core categories Demand Inflection visible in search trends1 Growth in Search Trends1 in Men’s Personal Care 255 2.0x 2.5x 200 150 Sunscreen S
Slide 3: Honasa Consumer Limited enters Men's personal care category with the acquisition of
Honasa Consumer Limited Enters Men's personal care category with the acquisition of
Slide 4: Reginald Men – Premium personal care brand for men
Reginald Men – Premium personal care brand for men Launched in Aug’22, Reginald Men offers curated men’s personal care products, with sunscreens as its core offering – a key focus category for Honasa 1 2 3 Strong Multi-benefit Deep South India product love proposition traction Rapid traction built o
Slide 5: Rationale for Acquisition by Honasa
Rationale for Acquisition by Honasa 1 Premium personal care brand positioned for men Reginald Men operates in the large men’s personal care market… Indian men’s personal care market is a sizable category projected to reach INR 40K Cr+ by 20321 (fast-growing, premiumizing) …complimenting the existing
Slide 6: Multiple levers to unlock a ₹500 Cr+ revenue opportunity
Multiple levers to unlock a ₹500 Cr+ revenue opportunity 1 2 Category Channel Expansion Expansion Opportunity to scale into multiple Clear upside across Offline, personal care categories for men, e-commerce and Quick Commerce using existing product equity beyond current D2C 3 Geography Expansion Sig
Slide 7: Transaction terms & Key Financials
Transaction terms & Key Financials Key Terms of the Transaction Key Financials • BTM Ventures is the parent entity behind Reginald Men, a men’s focused personal care brand Trailing Twelve Months INR Cr (Oct’25 ended) • Honasa will acquire a 95% stake via secondary purchase at a ₹195 Cr enterprise va
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