Business
Zillow launches Zillow Preview to bring pre-market home listings into the open
Keller Williams, REMAX, HomeServices of America, Side and United Real Estate announce participation in new public marketing option on ZillowSEATTLE, March 17,
About this update from Zillow Group, Inc.
[{"type":"text","content":"Keller Williams, REMAX, HomeServices of America, Side and United Real Estate announce participation in new public marketing option on ZillowSEATTLE, March 17, 2026 /PRNewswire/ -- Zillow Group, Inc. (Nasdaq: Z and ZG) today announced Zillow PreviewSM, a new product that brings pre-market home listings into the open by making them publicly visible on Zillow and Trulia. At a time when some real estate brokerages are harming consumers by hiding listings in private networks, Zillow Preview allows brokerages to broadly share listings before they hit the active market so consumers can access them. It launches next month with initial partners that each align with Zillow's pro-transparency, pro-consumer principles, including large-scale brokerages and franchisors Keller Williams, REMAX, HomeServices of America, Side and United Real Estate. These pre-market listings will be exclusively available on Zillow, Trulia and their own listing brokerage and agent sites.\n \n \n \n \n \n \n \nIn a growing number of markets, the public cannot see pre-market homes, including listings often referred to as \"coming soon.\" Zillow Preview brings these homes out of the shadows and into the daylight, making them publicly visible instead of confined to closed systems, while working within MLS frameworks and supporting brokers and agents in complying with local rules.Zillow continues to transform the way people buy, sell, rent and finance homes. With Zillow Preview, agents at participating brokerages can make listings publicly visible on Zillow and Trulia during the preview period, giving consumers access to listings that weren't being widely distributed before. During that time, buyers can discover these listings in search results, save and share them, and connect with the listing agent or pre-schedule tours with a Zillow partner agent.\"For 20 years, Zillow has been guided by a simple idea: Real estate works best when information is open and accessible,\" said Zillow Chief Executive Officer Jeremy Wacksman. \"No one should have to obligate themselves to an agent from a specific brokerage just to know the full breadth of inventory available. Zillow Preview shines a light on listings that might otherwise stay hidden, giving buyers open access to their options and sellers the broad exposure they deserve.\"Buying or selling a home is one of life's largest an...