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Zillow debuts AI mode, bringing guided intelligence to every step of the housing journey

Built into Zillow's platform, it connects live listings data across for-sale and rental homes with personalized, real-world actions such as tour scheduling

articleZillow Group, Inc.March 25, 20263/company/zillow-group-inc-class-c/news/zillow-debuts-ai-mode-bringing-guided-intelligence-to-every-step-of-the-housing-journey
Zillow debuts AI mode, bringing guided intelligence to every step of the housing journey

About this update from Zillow Group, Inc.

[{"type":"text","content":"Built into Zillow's platform, it connects live listings data across for-sale and rental homes with personalized, real-world actions such as tour scheduling and connecting with an agentSEATTLE, March 25, 2026 /PRNewswire/ -- Zillow® today announced Zillow AI mode, a new experience that helps buyers and renters discover homes through conversation, receive guidance and take real steps such as scheduling tours or connecting with a local agent.\n \n \n \nThis new way to Zillow is designed for anyone exploring housing — from dreamers browsing late at night to renters comparing tradeoffs between apartment buildings, buyers exploring financing, and sellers planning their next move. Over time, this experience will become foundational to how people move through the real estate journey on Zillow.\"We're connecting the entire housing journey with AI in a way that hasn't been possible before,\" said Jeremy Wacksman, CEO of Zillow. \"Because Zillow operates across search, touring, financing, connections to professionals, transacting and closing, we can turn insight and data into real-world action, helping people move from discovery to keys in hand.\"Built into the most-visited real estate marketplace in the U.S., Zillow AI mode helps people understand homes, explore affordability questions, compare options and book a tour directly within the experience. For years, home search has meant setting filters, scrolling through listings, opening multiple tabs and windows, pulling up a calculator to piece together whether a place actually works. Now, a renter can ask, \"Can I afford this apartment if I move in June?\" Unlike when using standalone AI tools, a buyer can say, \"Find similar homes within my budget that are closer to light rail.\"The platform shift is currently available in beta to a limited group of Zillow users. Zillow plans to expand this experience throughout 2026.Turning search into coordinated actionZillow AI mode adapts to each mover's activity over time, remembering preferences across sessions and providing context-aware guidance using Zillow's data, expertise and custom AI models.\"For years, navigating a move has meant piecing together information across tools, conversations and steps. Zillow AI mode transforms that into something far more useful: an experience that understands what people need and helps them take action,\" said ...

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