Business
Zillow becomes official partner of Major League Baseball, bringing 'home' to America's national pastime
Multiyear partnership puts Zillow to the full MLB season, including tentpole moments and the postseasonSEATTLE, March 23, 2026 /PRNewswire/ -- Zillow® is
About this update from Zillow Group, Inc.
[{"type":"text","content":"Multiyear partnership puts Zillow to the full MLB season, including tentpole moments and the postseasonSEATTLE, March 23, 2026 /PRNewswire/ -- Zillow® is stepping up to the plate. The company today announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace partner of MLB.\n \n \n \nThe agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations. The partnership brings together two brands connected by a single idea: home.\"Baseball is one of the few places where getting 'home' is literally the point of the game,\" said Beverly W. Jackson, vice president of Brand and Product Marketing at Zillow. \"And for millions of Americans, exploring homes online has become a pastime of its own. But Zillow is more than where the journey starts — we're building tools and products to help buyers, sellers and renters move through every step on their journey home.\"In baseball, everything revolves around home — home plate, home field advantage and cheering for the home team. At Zillow, our mission is to make home a reality for more and more people. As America's national pastime, baseball is a game of milestones, from first games to season-defining moments that mark a watershed event. Zillow sees those same milestones every day, from first homes to growing households and new beginnings. This partnership connects those journeys, linking the moments celebrated at the ballpark with the decisions that shape where people call home.A season-long presenceZillow will be active across national broadcasting, streaming and digital platforms throughout the season, including:National marketing campaigns airing across MLB Network, MLB.TV and Apple TV+Year-round league sponsorshipOn-site and hospitality experiences at All-Star Week and Postseason eventsPresenting sponsorship of Pennant Chase across MLB Owned and Operated MediaA shared language of homeMillions of renters, buyers and sellers use Zillow each month to browse listings, list their home, compare rentals, track home values and prepare for their next move. This partnership with MLB puts Zillow front and center throughout the baseball season, across broadcasts and ballparks nationwide, showing how Zillow helps peo...