Business
REMAX Makes Bold Move in Support of Consumer Transparency, Becomes a Leading Brand to Align with Zillow Preview to Elevate the Homebuying and Selling Experience
REMAX®, the No. 1 name in real estate1, today announced it is one of the first real estate brands to align with Zillow PreviewSM, giving participating REMAX brokerages early listing exposure to an average of 235 million monthly users – the largest consumer real estate audience online2. Through Zillow Preview, agents can publicly pre-market their coming soon-type listings on Zillow and Trulia, helping them reach a wider audience and gain higher search results before homes officially go on the mar
About this update from Zillow Group, Inc.
[{"type":"text","content":"New agreement brings greater exposure and visibility to pre-market listings before homes go active – strengthening trust and market insights.","length":141,"tagName":"p","attribs":{}},{"type":"text","content":"DENVER, March 17, 2026 /PRNewswire/ -- REMAX®, the No. 1 name in real estate1, today announced it is one of the first real estate brands to align with Zillow PreviewSM, giving participating REMAX brokerages early listing exposure to an average of 235 million monthly users – the largest consumer real estate audience online2. Through Zillow Preview, agents can publicly pre-market their coming soon-type listings on Zillow and Trulia, helping them reach a wider audience and gain higher search results before homes officially go on the market.","length":543,"tagName":"p"},{"type":"image","alt":"www.remax.com (PRNewsfoto/RE/MAX, LLC)","displaySize":"","headline":null,"caption":"www.remax.com (PRNewsfoto/RE/MAX, LLC)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":275,"url":"https://media.zenfs.com/en/prnewswire.com/6b0724a54169670fd6b6c36b56c90e4f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/VIcgkX2FGYIqdvvXVr07qg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ4NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/6b0724a54169670fd6b6c36b56c90e4f","width":400,"height":275}},"href":"https://mma.prnewswire.com/media/432004/RE_MAX_LLC_2025_Logo_v2.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"At a time when the industry is navigating differing viewpoints on private listings, REMAX remains focused on consumers' best interests – prioritizing transparency and the broadest possible access to available homes for sale. This new arrangement also supports agents and reinforces their position as industry leaders committed to consumer trust.","length":349,"tagName":"p"},{"type":"text","content":""REMAX is taking a stand on behalf of consumers, as they are the most important voice in real estate. At the same time, this alignment highlights how REMAX is meeting the industry where it is today – helping agents win more listings, gain earlier exposure for their sellers, and connect directly with buyers," said REMAX CEO Erik Carlson. "It levels the playing field in local markets and underscores our commitment to serving consumers and agents alike."","length":475,"t...