Business
Keller Williams Taps Zillow Preview to Expand Early Listing Exposure for Agents
AUSTIN, Texas, March 17, 2026--Collaboration unlocks access to a new public, pre-market phase of a listing called Zillow Preview.
About this update from Zillow Group, Inc.
[{"type":"image","alt":"KW unveiled a collaboration with Zillow that will unlock access for KW-affiliated agents on a new public, pre-market phase of a listing called Zillow Preview.","displaySize":"","headline":null,"caption":"KW unveiled a collaboration with Zillow that will unlock access for KW-affiliated agents on a new public, pre-market phase of a listing called Zillow Preview.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/bc1c77346de5d52e06ccff68267f5cfb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mMvbhTpCmqN9XgmQDSa0FQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/bc1c77346de5d52e06ccff68267f5cfb","width":480,"height":480}},"lazy":false},{"type":"text","content":"Collaboration introduces a new public pre-market phase designed to broaden listing visibility","length":93,"tagName":"p","attribs":{}},{"type":"text","content":"AUSTIN, Texas, March 17, 2026--(BUSINESS WIRE)--Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, today unveiled a collaboration with Zillow that will unlock access for KW-affiliated agents on a new public, pre-market phase of a listing called Zillow PreviewSM.","length":307,"tagName":"p"},{"type":"text","content":""We believe an open market serves consumers the best," said Gary Keller, executive chairman and co-founder, KW. "Sellers should have the opportunity to reach the broadest pool of potential buyers if they choose to do so, because broad exposure generally benefits the homeowner."","length":298,"tagName":"p"},{"type":"text","content":"Announced today, Zillow Preview is a new way to publicly pre‑market listings on KW.com, Zillow, and Trulia before they go active.","length":129,"tagName":"p"},{"type":"text","content":"Reaching millions of buyers at the earliest stage of interest, the first Zillow Preview listings are expected to be live on KW and Zillow-affiliated sites and apps beginning next month.","length":185,"tagName":"p"},{"type":"text","content":""Sellers should always retain the right to set the parameters around how their home is marketed," said Keller. "Information, marketing plan, timing, showing rules, and offer management - those decisions belong to the homeowner.&q...