Business
Xcel Brands and K9 Wear Announce Licensing Partnership to Launch the Pet Accessories Categories of the Trust. Respect. Love by Cesar Millan Brand
NEW YORK, July 14, 2025 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, has entered into a licensing partnership with K9 Wear Inc., a leader in premium pet accessories and apparel, to develop and launch a new pet brand, Trust. Respect. Love by Cesar Millan. This collaboration brings together K9 Wear’s expertise in functional, highly designed, high-q
About this update from Xcel Brands, Inc
[{"type":"image","alt":"Xcel Brands, Inc","displaySize":"","headline":null,"caption":"Xcel Brands, Inc","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":136,"url":"https://media.zenfs.com/en/globenewswire.com/d26a60317ceb2f08ef3a573f6d8c1587"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/7Ch.rsNCTHtT6ws647ck8g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTE5MDtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/d26a60317ceb2f08ef3a573f6d8c1587","width":300,"height":136}},"lazy":false},{"type":"text","content":"NEW YORK, July 14, 2025 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, has entered into a licensing partnership with K9 Wear Inc., a leader in premium pet accessories and apparel, to develop and launch a new pet brand, Trust. Respect. Love by Cesar Millan. This collaboration brings together K9 Wear’s expertise in functional, highly designed, high-quality pet products with Xcel’s proven success in brand building, licensing, and live-stream commerce.","length":602,"tagName":"p"},{"type":"text","content":"Xcel will work to design and distribute an extensive range of pet products, offering innovative and high-performance products that enhance the pet ownership experience to create a pet lifestyle brand through the lens of Cesar Millan. The brand will feature premium pet essentials, including toys, training tools, accessories, nutrition, and grooming tools, small appliances, electronics and more, ensuring both pets and their owners benefit from the highest standards of quality and design.","length":490,"tagName":"p"},{"type":"text","content":"“We are truly delighted to announce our partnership with Xcel brands and Cesar Millan,” said Frank Cammarata, CEO of K9 Wear, Inc. “Merging our company's vast pet-industry expertise with Cesar's specialization and emphasis on Form and Function, will enable us to deliver the most unique and innovative pet-accessory products to the market."","length":353,"tagName":"p"},{"type":"text","content":"Cesar Millan brings over two decades of experience to the pet industry. Every product reflects Cesar’s core values of trust, respect, and love—offering solutions that are both functional and deeply aligned with the principles of bala...