Business
Hotel Owners at an AI Crossroads as Confidence and Growth Plans Hold Firm, Wyndham Owner Trends Report Finds
Artificial intelligence has rapidly shifted from an emerging concept to a business imperative for hotel owners—and now the focus is on adopting AI at scale. Findings from Wyndham Hotels & Resorts' newly released, second-annual, Owner Trends Report show the industry has reached an AI inflection point: hotel owners and developers are embracing AI but are increasingly in need of greater guidance on how to convert early adoption into long-term returns.
About this update from Wyndham Hotels & Resorts, Inc.
[{"type":"text","content":"Owners and developers embrace AI's next phase while optimism, brand loyalty and expansion plans remain at the forefront amid evolving market conditions","length":155,"tagName":"p","attribs":{}},{"type":"text","content":"PARSIPPANY, N.J., Jan. 26, 2026 /PRNewswire/ -- Artificial intelligence has rapidly shifted from an emerging concept to a business imperative for hotel owners—and now the focus is on adopting AI at scale. Findings from Wyndham Hotels & Resorts' newly released, second-annual, Owner Trends Report show the industry has reached an AI inflection point: hotel owners and developers are embracing AI but are increasingly in need of greater guidance on how to convert early adoption into long-term returns.","length":513,"tagName":"p"},{"type":"image","alt":"Wyndham’s second-annual Hotel Owner Trends Report shows hotel owners and property developers are embracing AI but looking to brands for guidance and support.","displaySize":"","headline":null,"caption":"Wyndham’s second-annual Hotel Owner Trends Report shows hotel owners and property developers are embracing AI but looking to brands for guidance and support.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/75dac7c40010439e49ca4b0ca10f7b29"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/nsUKsej.6Z_RMrxKdV1aNQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/75dac7c40010439e49ca4b0ca10f7b29","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2868246/Wyndham_2026_Hotel_Owner_Trends_Report.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Drawn from a comprehensive survey of hundreds of hotel owners and property developers across the U.S., Canada and the Caribbean and representing a broad cross-section of the lodging industry across multiple brands and hotel companies, non-exclusive to Wyndham, the findings also reveal continued confidence in hospitality's long-term outlook, despite mounting pressure from rising costs, economic uncertainty and operational complexity. Amid these trends, owners are looking to established brands for reliable guidance, proven technology and long-term partnerships, especially as AI becomes an ever more integral part of hotel operations.","lengt...