Business
The World Chess Show Expands to BILD
World Chess Plc has announced a significant expansion of "The World Chess Show" through a new partnership with BILD, Germany's largest media brand. This collaboration will see the show broadcast across BILD's premium sports media offers, including their digital platforms BILD.de and SPORTBILD.de, reaching millions of German-speaking viewers and extending the show's global reach to over 156 markets. BILD's monthly user base of over 25 million unique users provides substantial exposure in Europe's largest economy, reinforcing World Chess's strategy to drive brand awareness and direct viewers to its online gaming platform, worldchess.com. Disclaimer*
About this update from World Chess Plc
[{"type":"text","content":"\n\n \n23 January 2026\n \nWorld Chess Plc\n(\"World Chess\" or the \"Company\")\n \nThe World Chess Show Expands to BILD\n \nKey Highlights\n \nWorld Chess plc (LSE: CHSS), a leading chess organisation that develops and operates worldchess.com, the official online gaming platform of the International Chess Federation (FIDE), today announces a significant partnership with BILD, Germany's largest media brand.\n \n● The World Chess Show, one of the most widely televised chess properties in the world, will now air across BILD's premium sports media offers.\n● With this addition, The World Chess Show now broadcasts across more than 156 markets globally, reinforcing its position as a leading chess television format.\n● Content will be featured on BILD's digital platforms BILD.de & SPORTBILD.de within their 24/7 FAST-Channels (e.g. Best of BILD & SPORT BILD) reaching millions of German-speaking viewers.\n● BILD reaches over 25 million unique users monthly, providing unprecedented exposure for chess content in Europe's largest economy.\n \nDetails of the Partnership\nUnder the media agreement, The World Chess Show will be broadcast across BILD's comprehensive sports media ecosystem, including:\n \n● Digital Platforms - BILD.de and SPORT BILD, Germany's most visited news and sports websites\n● Best of BILD FAST-Channel - Premium content showcase\n● SPORT BILD FAST-Channel - non-stop sport highlights\n \nAbout The World Chess Show\n \nThe World Chess Show is a magazine-style television programme designed to bring chess to mainstream audiences. Unlike traditional tournament coverage, the show is crafted for viewers who enjoy chess but do not follow competitive events closely - offering an accessible entry point into the world of professional chess through compelling storytelling, player profiles, and behind-the-scenes content.\nThe format firmly positions chess as a global sport, highlighting the drama, strategy and personalities that make it one of the world's most played games. By reaching audiences through mainstream sports channels, The World Chess Show is helping to redefine how chess is perceived and consumed by the general public.\n \n \nStr...