Business
Wix Launches Wix Harmony, the AI Website Builder that Merges Human and Artificial Intelligence, Reinventing Web Creation
Wix Harmony provides a first‑of‑its‑kind hybrid experience: vibe coding with full drag‑and‑drop control, all built on Wix’s enterprise‑grade infrastructure
About this update from Wix.com Ltd.
[{"type":"text","content":"Wix Harmony provides a first‑of‑its‑kind hybrid experience: vibe coding with full drag‑and‑drop control, all built on Wix’s enterprise‑grade infrastructure and available to everyone NEW YORK – Wix.com Ltd. (NASDAQ: WIX),a leading global platform for creating, managing, and growing a complete digital presence, today announced Wix Harmony, the company’s new flagship AI website builder designed for ease, speed, and professional‑grade results. Wix Harmony uniquely combines vibe coding with Wix’s powerful visual editing capabilities, delivering the speed of AI generation together with pixel‑perfect design control and the reliability of Wix’s mature, production‑ready platform. At the heart of Wix Harmony is Aria, an AI agent specialized in building high‑quality websites. Aria understands natural language and the full context of a site, so users can describe what they want and Aria can execute it – from simple tasks like updating color palettes to complex ones like redesigning an entire page or adding commerce capabilities. Unlike many vibe‑based tools, Aria is built on Wix’s unique underlying architecture, ensuring that changes in one area do not break the code, add bugs, or change the functionality in a different part of the site. Every action is applied across the experience, backed by the same production‑grade quality and reliability that support millions of businesses on Wix. “Our focus is on combining the best new technologies with modern design, and this is the power of Wix,” said Avishai Abrahami, Co-founder and CEO at Wix. “With Wix Harmony, now anyone can create a beautiful website, design easily with prompts and natural language without sacrificing scalability, security, reliability and performance. This is the benchmark of what a website builder should be.” Today, many vibe‑coding tools are often used to generate quick demos or lightweight MVPs, not full‑scale, production-ready websites. In many of these experiences, the output can include bugs, security gaps, and code that does not scale. By contrast, traditional web creation platforms provide more stability but typically lack the speed and flexibility of natural language creation. Wix Harmony is designed to bridge this gap: it combines the performance and speed of AI‑driven natural language and drag‑and‑drop creation with the security, reliability, and scalability require...