Business
WillScot Mobile Mini Combines Portfolio of Brands Under WillScot
Reinforces WillScot Brand as Leading Temporary Space Solutions Provider With History of Innovation and Expanding CapabilitiesIntroduces “Right From the Start”
About this update from Willscot Holdings Corporation
[{"type":"text","content":"Reinforces WillScot Brand as Leading Temporary Space Solutions Provider With History of Innovation and Expanding CapabilitiesIntroduces “Right From the Start” Tagline, Emphasizing Commitment to Customer Service ExcellenceIncludes Launch of Digital Experience, Underpinned by a New Website PHOENIX, July 29, 2024 (GLOBE NEWSWIRE) -- WillScot Holdings Corporation (“WillScot” or the “Company”) (Nasdaq: WSC), the North America leader in innovative temporary space solutions, today announced it is combining all of its constituent brands – including Mobile Mini – under a unified WillScot brand. In selecting WillScot, the Company leans into both its 80-year legacy as the pioneer of modular and mobile space solutions and its modern-day industry leadership. The updated brand encompasses a streamlined logo and new tagline that embodies WillScot’s expertise, reliability, innovation, and partnership in delivering space solutions: Logo – the Company is utilizing the existing WillScot logo which, from the founding of Williams Mobile Offices in the 1940s, has long been recognized for modular space solutions. Since the 2020 merger with Mobile Mini and subsequent expansion into climate-controlled storage, protective buildings and clearspan structures, WillScot has become synonymous with all forms of temporary spaces and turnkey solutions.Tagline – the Company’s new tagline is “Right From the Start” and embodies how, from day one, WillScot’s local, dedicated experts partner with customers to make their vision a reality. It’s a commitment to customers that WillScot brings the expertise and execution required to deliver space solutions that are right for the project, right for the timeline, Right From the Start. For shareholders, the tagline reaffirms WillScot’s determination and proven ability to create value by driving growth and innovation, sustainably, for nearly eight decades. In conjunction with rebranding, WillScot is launching a new digital experience with www.WillScot.com. The website offers users an intuitive visual journey to identify space solutions that are optimal for their unique needs and industries. It also consolidates constituent sites, including www.MobileMini.com, into a one-stop digital platform that simplifies access to WillScot’s complete offering. The website is the first of several new tools coming from WillScot, as the Compa...