Business
VVV Sports Limited: Plans To Expand Into Pick...
VVV Sports Limited is strategically investing in and forming an alliance with Wild Pickleball Agency to expand into the rapidly growing pickleball market in the EMEA region, aiming to revolutionize professional pickleball by developing an elite management team, a proprietary technology platform, and a 2026 launch event calendar. This move aligns with the global pickleball market's projected growth to $2.6 billion in 2025 and $9.6 billion by 2034, and VVV plans to establish a three-tiered competition system including a professional circuit, a semi-professional development platform, and a professional team league. This investment follows VVV's recent announcement of a proposed acquisition of padel specialist R3 Sport Limited, positioning VVV as a dedicated investment vehicle for emerging sports. Disclaimer*
About this update from Vvv Sports Limited
[{"type":"text","content":"\n \n \n \n\n\t\n\n\n\n\n\n\n\n\n\n\n\nVVV Sports Limited (VVV)\n\n\n\n\n\n\nVVV Sports Limited: Plans To Expand Into Pickleball With Strategic Investment into Wild Pickle Agency 07-Nov-2025 / 16:38 GMT/BST\n\n\nVVV Sports Limited Announces Plans To Expand Into Pickleball With Strategic Investment into Wild Pickle Agency\n\nVVV Sports Limited (“VVV” or the “Company”), a company incorporated in the British Virgin Islands with its ordinary shares admitted to trading on the Aquis Stock Exchange Growth Market (under the ticker “VVV”), is pleased to announce an investment and strategic alliance with Wild Pickleball Agency (WPA), which is dedicated exclusively to pickleball in the EMEA region. Working together, VVV and WPA intend to revolutionise professional pickleball in the EMEA region.\n\nThe funds within this new alliance will be strategically allocated to rapid expansion. Priorities include building an elite management team, developing a proprietary technology platform to centralize the competition, and producing a launch event calendar for 2026 that will set a new standard of quality for professional pickleball in the EMEA region.\n\nThe global pickleball market is projected to reach $2.6 billion in 2025 and grow at a compound annual growth rate of 15.9% until 2034 when the market could be worth $9.6 billion.* \n\nVVV and WPA will focus on developing a three-tiered pickleball competition system, designed to control the flow of talent from grassroots participants to the professional circuit:\n\nProfessional Pickleball Circuit: VVV and WPA intend to establish a new elite professional circuit for doubles and singles. Inspired by the most successful models in major racquet sports, VVV and WPA propose that the tour will offer record prize money, top-tier media production, and believe that it will attract the world's best players to iconic venues across the EMEA region.\n Pickleball Series: VVV and WPA will aim to position WPA’s established semi-professional circuit as the official and exclusive development platform for pickleball in the EMEA region, serving as the talent incubator and qualification system for accessing WPA’s elite circuits, and providing a sustainable and meritocratic structure for the growth of future professionals.\n Teams Pickleball League: VVV and WPA intend to establish a revolutionary profess...