Business
Vita Coco to Serve as Exclusive Electrolyte Beverage Partner of INTENNSE
ATLANTA, May 05, 2026 (GLOBE NEWSWIRE) -- INTENNSE™, the co-ed, team-based professional tennis league, today announced a new partnership with Vita Coco®,
About this update from The Vita Coco Company, Inc.
[{"type":"text","content":"ATLANTA, May 05, 2026 (GLOBE NEWSWIRE) -- INTENNSE™, the co-ed, team-based professional tennis league, today announced a new partnership with Vita Coco®, bringing the leading coconut water brand into the league’s 2026 season as an official partner. Vita Coco will serve as the exclusive electrolyte beverage partner of INTENNSE. Through the partnership, Vita Coco will provide players, fans, and event partners with on-site hydration support, product sampling, and brand activations throughout the season, while also integrating into INTENNSE’s live-stream, digital, and in-venue experience. “Incredible brands like Vita Coco are increasingly drawn to the joy, speed, and cultural energy that INTENNSE brings to the sport,” said Jim MacCurtain, Founder of JCM Collective, which advised the league on the partnership. “That combination makes it an exciting platform for companies looking to align with the future of tennis.” Jane Prior, Chief Marketing Officer weighed in saying, “We’re excited to partner with INTENNSE as they bring a fresh, high-energy format to tennis. With 3.5x the electrolytes vs. the leading sports drink* Vita Coco is a natural fit to help players stay hydrated and replenish electrolytes throughout every action-packed match.” Beyond on-site hydration support, the alliance will help enhance the INTENNSE experience for players and fans through match-night activations, sampling opportunities, and a dedicated Vita Coco Night. Players, coaches, and ball keepers will also receive ongoing product support throughout the season, with Vita Coco integrated into live-stream broadcasts and digital channels to extend those moments beyond the court. The 2026 INTENNSE season runs from June 5 through Championship Weekend (July 31–August 1). General admission tickets for opening weekend are on sale now, and fans are encouraged to secure seats early for the first chance to experience INTENNSE live. INTENNSE Week One Tickets Opening Weekend Schedule Friday, June 5 – 5:00 p.m. – Outriders vs. FortuneFriday, June 5 – 7:00 p.m. – Altitude vs. FreezeSaturday, June 6 – 5:00 p.m. – Sting vs. RiseSaturday, June 6 – 7:00 p.m. – Inferno vs. Ridge Additional details about the 2026 season, including complete schedule information and ticketing, will be released soon. Season ticket deposits for 2026 are now being accepted at INTENNSE Tickets. For partners...