Sports
Visa and Jason Sudeikis Turn the Simplest Goal in Football Into the Biggest Fan Moments at the FIFA World Cup 2026™
SAN FRANCISCO, May 18, 2026--At the FIFA World Cup 2026™, everything can change in a split second. A quick pass. A simple finish. A tap in goal. This summer, Visa (NYSE: V), the Worldwide Payment Technology Partner of the FIFA World Cup 2026™, is turning those fleeting moments into something much bigger—launching Tap In, a bold new global campaign based on the belief that everything is a tap in with Visa.
About this update from Visa Inc.
[{"type":"text","content":"With "Tap In," Visa brings fans closer to the FIFA World Cup 2026™—one effortless tap at a time.","length":106,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, May 18, 2026--(BUSINESS WIRE)--At the FIFA World Cup 2026™, everything can change in a split second. A quick pass. A simple finish. A tap in goal. This summer, Visa (NYSE: V), the Worldwide Payment Technology Partner of the FIFA World Cup 2026™, is turning those fleeting moments into something much bigger—launching Tap In, a bold new global campaign based on the belief that everything is a tap in with Visa.","length":425,"tagName":"p"},{"type":"text","content":"Built around one of football’s most recognizable finishes, Tap In takes the simplest touch in the game and turns it into a powerful metaphor for how Visa works: fast, seamless, and effortless in the moments that matter most. At the FIFA World Cup™, that idea moves beyond storytelling, unlocking opportunity in communities and connecting fans directly to the action as it unfolds live.","length":385,"tagName":"p"},{"type":"text","content":"When Players Tap In, Fans Do Too","length":32,"tagName":"p"},{"type":"text","content":"At the heart of the campaign, Visa brings the passion of football to life across all three host countries—delivering exclusive promotions, unforgettable moments, and once-in-a-lifetime prizes to cardholders. When the ball hits the back of the net, the moment doesn’t stop at the stadium—it travels instantly to fans’ screens.","length":325,"tagName":"p"},{"type":"text","content":"Visa cardholders across the United States and Canada can register to enter Tap In to Score1, a Visa exclusive promotion that can make every match and every tap in goal mean something more. Fans can stay connected throughout the tournament for a chance to win daily, knowing the next tap in goal on the pitch could unlock even more prizes. From FIFA World Cup™ match tickets and a potential trip to the Final, to signed memorabilia and limited-edition merchandise, Tap In to Score turns match moments into shared celebration and opportunity.","length":540,"tagName":"p"},{"type":"text","content":"With a simple, repeatable cadence that mirrors the flow of the tournament, Tap In to Score is designed to keep fans engaged beyond kickoff—making participation easy, intuitive, and woven into the rhythm of eve...