Business
Veritone Announces Major Expansion of Veritone Data Refinery (VDR) Suppliers to Monetize Proprietary Data
IRVINE, Calif., January 29, 2026--Veritone announces major expansion of Veritone Data Refinery (VDR) suppliers to monetize proprietary data
About this update from Veritone, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":300,"url":"https://media.zenfs.com/en/business-wire.com/2756ab4bdfd9398c1b1c1c4b350c90f6"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/PIHN19DOnocVf2fxuQFupQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTQyMDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/2756ab4bdfd9398c1b1c1c4b350c90f6","width":300,"height":300}},"lazy":false},{"type":"text","content":"Data volume processed in the second half of 2025 increased more than 3.5 times from the first half of 2025, reaching a new milestone of 22.2 trillion tokens, signaling both increasing hyperscaler demand for premium data and new revenue opportunities for data-rich organizations","length":277,"tagName":"p","attribs":{}},{"type":"text","content":"VDR helps organizations transform vast amounts of unstructured data into high-quality, AI-ready assets","length":102,"tagName":"p","attribs":{}},{"type":"text","content":"IRVINE, Calif., January 29, 2026--(BUSINESS WIRE)--Veritone, Inc. (NASDAQ: VERI), a leader in building enterprise AI and data solutions, today announced growth in customers utilizing its Veritone Data Refinery (VDR) solution to monetize their data. The company also announced it has seen a 3.5 times increase in data volume processed since Q2 2025, reaching a new milestone of 22.2 trillion tokens.1 Organizations spanning media, entertainment, production, and more are leveraging VDR to index and format unstructured data into tokens that can be used to train AI models, positioning it as a leading solution for proprietary data owners to tap into a powerful revenue stream.","length":675,"tagName":"p"},{"type":"text","content":"As generative AI models require more data to evolve, demand for premium, licensed data is rising, creating significant data monetization opportunities for organizations. A Business Research Insights report highlights the growing demand for private, high-quality datasets, forecasting the data licensing market to grow from $7.48 billion in 2026 to $52.41 billion within the next decade.2 Legacy brands and emerging content creators are tapping into this emerging market using VDR to securely and ethically monetize their data.","length":526,"tagName":"p"},{"type":"text","content":""Organizations are sitting on...