Business
Veritas Farms Announces Expanded Geographic and Product Partnership with Kroger Family of Stores
Veritas Farms Announces Expanded Geographic and Product Partnership with Kroger Family of Stores.
About this update from Veritas Farms Inc.
[{"type":"text","content":"\n Fort Lauderdale, FL, Nov. 16, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Veritas Farms, Inc. (OTCQB: VFRM), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with CBD and other naturally occurring cannabinoids, is pleased to announce that it is expanding its product portfolio and distribution partnership with Kroger Family of Stores. Under this new agreement, Kroger will be introducing a variety of new hemp oil (CBD+) cosmetic products into its existing product offering and expanding its geographic presence throughout the United States. The multi-state distribution of products* will include the following banners: Kroger, Dillons, Fry’s, Fred Meyer, King Soopers, QFC, Ralph’s and Smith’s. Kroger currently offers a variety of Veritas’ products in participating stores throughout Arizona, Arkansas, Colorado, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, South Carolina, Tennessee, West Virginia, Washington, and Wyoming. The geographic expansion extends the already sizable partnership to the following new states: Alabama, California, Louisiana, Mississippi, Montana, New Mexico, Oregon, and Virginia. The combined additional distribution will now feature Veritas Farms topical products in a total of 27 states and 1,200+ locations across the Kroger Family of Stores as of mid-November 2021. Featured new products of the expansion include full spectrum hyaluronic day cream, cucumber eye cream, rejuvenating night cream, mattifying blemish cream, mint lavender lotion, muscle relief sports cream, and cherry lip balm, to complement Veritas Farms’ existing cosmetic line of salves, moisturizing lotions, and other assorted lip balms.  Stephen Johnson, President & CEO of Veritas Farms, Inc., commented, “We are honored to expand our partnership with Kroger Family of Stores. As a nationally recognized leader in retail, their commitment to growing this category underscores the benefits of full spectrum hemp oil, the potential for continued growth, and the importance of these products’ availability to consumers and retailers. To find a participating store, use the locator tool on the Veritas Farms website.” The CBD beauty and personal care market is set to achieve $378 million in sales in 2021, up 20% from 2020, and ...