Business
13 of the Top 20 Biopharmas Standardize Globally on Veeva Link Key People
Veeva Systems (NYSE: VEEV) today announced that 13 of the top 20 biopharmas have standardized on Veeva Link Key People to enhance customer engagement and provide data for AI globally. Biopharmas of all sizes use Link Key People, with 38 new customers added and three of the top 20 biopharmas making it their global standard within the last year.
About this update from Veeva Systems Inc.
[{"type":"text","content":"Emerging biotechs and top biopharmas trust Link to power customer engagement and provide structured datasets to fuel AI initiatives","length":131,"tagName":"p","attribs":{}},{"type":"text","content":"PLEASANTON, Calif., Feb. 4, 2026 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that 13 of the top 20 biopharmas have standardized on Veeva Link Key People to enhance customer engagement and provide data for AI globally. Biopharmas of all sizes use Link Key People, with 38 new customers added and three of the top 20 biopharmas making it their global standard within the last year.","length":399,"tagName":"p"},{"type":"image","alt":"Veeva Systems (PRNewsfoto/Veeva Systems)","displaySize":"","headline":null,"caption":"Veeva Systems (PRNewsfoto/Veeva Systems)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/365dc5fee8d98cd52bb1416af70b45d0"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/pMLj8LFhjW0Fbj5z9fy1ag--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/365dc5fee8d98cd52bb1416af70b45d0","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/1488285/Veeva_Systems_Logo_v2.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Access to Veeva Link Key People further strengthens data-driven decision-making, enhances laser-sharp targeting, and fosters more engaging HCP interactions — altogether benefiting patient healthcare. As ingested, Link Key People data has become an organic part of Bayer's Data DNA, it enriches the outputs of our agentic, AI-driven platforms, delivering more relevant and actionable business insights for the long-term benefit of patients," said Dr. Daniel Jardanhazi-Kurutz, deputy director for customer engagement at Bayer AG.","length":543,"tagName":"p"},{"type":"text","content":"Link Key People delivers value to medical and commercial teams by providing trusted insights, while analytics teams can use Link data to feed their AI models. Recent innovations, such as AI-powered summaries, personalized notifications, and new digital data sources, further improve customer interactions and help to uncover new engagement opportunities. Additionally, the Link Direct Data API gives data teams access to Veeva's new class o...