Lifestyle
Epic Pass Lowers Prices for Gen Z to Make Hitting the Slopes Easier for Young Skiers and Snowboarders
In a major step to shape the future of skiing and snowboarding, Vail Resorts is doubling down on accessibility with new pricing for Gen Z and young travelers. Skiers and riders, ages 13 to 30, can now purchase the 2026/27 Epic Pass and Epic Local Pass for 20% less than standard pricing. Teens and young adults can score up to $220 in savings, with Epic Pass launching at $869 and Epic Local Pass at $649. All Passes for next season are on sale now at the lowest price of the year.
About this update from Vail Resorts, Inc.
[{"type":"list","items":[{"val":[{"type":"text","content":"New pricing for 13- to 30-year-olds offers a 20% discount off full-price Epic & Epic Local Passes","length":101,"tagName":"p"}]},{"val":[{"type":"text","content":"Season-long Pass Holders who buy early get 10 Epic Friend Tickets for half-off lift tickets","length":91,"tagName":"p"}]},{"val":[{"type":"text","content":"Skiers and snowboarders who visited on a lift ticket this season can save up to $175 on a 2026/27 Epic Pass ","length":107,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":299,"olType":false},{"type":"text","content":"BROOMFIELD, Colo., March 3, 2026 /PRNewswire/ -- In a major step to shape the future of skiing and snowboarding, Vail Resorts is doubling down on accessibility with new pricing for Gen Z and young travelers. Skiers and riders, ages 13 to 30, can now purchase the 2026/27 Epic Pass and Epic Local Pass for 20% less than standard pricing. Teens and young adults can score up to $220 in savings, with Epic Pass launching at $869 and Epic Local Pass at $649. All Passes for next season are on sale now at the lowest price of the year.","length":545,"tagName":"p"},{"type":"image","alt":"Skiers and riders at Breckenridge","displaySize":"","headline":null,"caption":"Skiers and riders at Breckenridge","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":278,"url":"https://media.zenfs.com/en/prnewswire.com/9a877be746399f4314570f58eb322829"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/0KCahKVN6yh4P5ntu7AF1g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ5MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9a877be746399f4314570f58eb322829","width":400,"height":278}},"href":"https://mma.prnewswire.com/media/2924248/Skiers_at_Breckenridge.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible pathway for them well into young adulthood," said Rob Katz, CEO of Vail Resorts. "We know that young travelers, especially Gen Z, are prioritizing experiences when deciding how to spend their time and money – and we hope to make skiing and snowboarding an easy decision for them."","length":435,"tagName":"p"},{"type":"text","content":"To celebrate the social side of skiing...