Style
Urban Outfitters Welcomes Sol de Janeiro to Its Growing Beauty Category, Deepening the Beauty Brand's Presence in Lifestyle Retail
Urban Outfitters welcomes Sol de Janeiro, the globally loved, fast-growing beauty brand known for its sensorial body care and bold Brazilian spirit, marking a new lifestyle retail partnership and the continued expansion of UO's assortment. The collection spans 40+ products across body care, fragrance and haircare, bringing Sol de Janeiro's signature line into UO's distinct merchandising lens.
About this update from Urban Outfitters, Inc.
[{"type":"text","content":"The launch underscores a generational shift toward beauty as an extension of self-expression, daily routine, and discovery","length":122,"tagName":"p","attribs":{}},{"type":"text","content":"PHILADELPHIA, April 13, 2026 /PRNewswire/ -- Urban Outfitters welcomes Sol de Janeiro, the globally loved, fast-growing beauty brand known for its sensorial body care and bold Brazilian spirit, marking a new lifestyle retail partnership and the continued expansion of UO's assortment. The collection spans 40+ products across body care, fragrance and haircare, bringing Sol de Janeiro's signature line into UO's distinct merchandising lens.","length":457,"tagName":"p"},{"type":"image","alt":"UO x Sol de Janeiro","displaySize":"","headline":null,"caption":"UO x Sol de Janeiro","className":"","disableSlideshowImg":false,"size":{"original":{"width":267,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/da9ef05e24e69df8729d43452e7e9cdf"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/OuiobQPTg9xOmWB5x4.ucQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTYyOQ--/https://media.zenfs.com/en/prnewswire.com/da9ef05e24e69df8729d43452e7e9cdf","width":267,"height":400}},"href":"https://mma.prnewswire.com/media/2954070/Urban_Outfitters_Sol_de_Janeiro.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The partnership reflects a shared understanding of how Gen Z engages with beauty today, where fashion, culture, and daily ritual intersect. Insights from UO Insiders, the brand's network of 10,000+ Gen Z shoppers, students, and influencers, identify skincare, fragrance, and suncare as top daily-use categories, signaling a broader shift toward wellness and fragrance as a key vehicle for self-expression. As UO continues to expand its beauty and wellness assortment, the addition of Sol de Janeiro builds on this momentum, deepening the retailer's connection with the Gen Z community while further strengthening UO's position as a go-to destination for the categories and products defining youth culture.","length":717,"tagName":"p"},{"type":"text","content":""Urban Outfitters and Sol de Janeiro share a deep connection to how our customers live and express themselves, where beauty, style, and self-expression are inherently linked," said Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters. "Thi...