Entertainment
UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS, LABELS AND FANS
Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies collaborating to enhance music and commercial integrations across artist and fan experiences.
About this update from Universal Music Group N.v.
[{"type":"text","content":"Roblox will collaborate with UMG to introduce industry-leading integrations on the platform to music fans and Roblox users globally ","length":136,"tagName":"p","attribs":{}},{"type":"text","content":"SANTA MONICA, Calif., Dec. 19, 2025 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies collaborating to enhance music and commercial integrations across artist and fan experiences.","length":345,"tagName":"p"},{"type":"image","alt":"Roblox x UMG","displaySize":"","headline":null,"caption":"Roblox x UMG","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":247,"url":"https://media.zenfs.com/en/prnewswire.com/80b026288ab8d365345fc59f14fe48a3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/PuhY0VBgoU4n7cSxaqvoDA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/80b026288ab8d365345fc59f14fe48a3","width":400,"height":247}},"href":"https://mma.prnewswire.com/media/2849683/Roblox_x_UMG.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The deal includes the integration of commercial features that aim to drive increased engagement and revenue for artists and labels, with the ability to leverage Shopify for digital and physical merchandise sales. The two companies will work closely to streamline artist and label engagement within the platform, providing direct creative and operational support and access to new Roblox tools and beta features.","length":421,"tagName":"p"},{"type":"text","content":"This collaboration reflects a shared commitment to responsible AI practices and to supporting the music and artists UMG represents. By aligning on the best interests of creators, Roblox and UMG are ensuring a platform environment where participating creators can confidently leverage their intellectual property alongside evolving platform innovations.","length":362,"tagName":"p"},{"type":"text","content":"In making the announcement, Michael Nash, EVP & Chief Digital Officer, Universal Music Group said, "UMG's strategic relationship with Roblox is built on shared objectives of promoting innovation, empowering artists and deepening fan engagement. Wit...