Lifestyle

Global Influencers Unite in the Spirit of the Chinese New Year, Co-hosted by Trip.com Group and Tripadvisor China

Zigong, China--(Newsfile Corp. - February 11, 2026) - Chinese New Year, the most cherished and grandest traditional festival in China, stands as a powerful symbol of Chinese culture's inclusiveness and vitality. As the Year of the Horse 2026 approaches, Trip.com Group and Tripadvisor China jointly present The Chinese New Year Symbol: 2026 Global Influencers' China Travel Campaign, inviting global influencers and travelers alike to experience an authentic and immersive celebration of the festive.

articleTrip.com Group Ltd.February 11, 20264/company/tripcom-group-ltd/news/global-influencers-unite-spirit-chinese-042700581
Global Influencers Unite in the Spirit of the Chinese New Year, Co-hosted by Trip.com Group and Tripadvisor China

About this update from Trip.com Group Ltd.

[{"type":"text","content":"Zigong, China--(Newsfile Corp. - February 11, 2026) - Chinese New Year, the most cherished and grandest traditional festival in China, stands as a powerful symbol of Chinese culture's inclusiveness and vitality. As the Year of the Horse 2026 approaches, Trip.com Group and Tripadvisor China jointly present The Chinese New Year Symbol: 2026 Global Influencers' China Travel Campaign, inviting global influencers and travelers alike to experience an authentic and immersive celebration of the festive flavors, cultural traditions, and shared spirit of the season.","length":570,"tagName":"p"},{"type":"text","content":"Co-initiated by Trip.com Group and Tripadvisor China, this campaign is jointly hosted with seven vibrant cities: Wuhan, Changsha, Sanya, Changzhi, Huangshan, Zigong, and Yibin. It officially launched on January 23rd in Zigong-the "Home of the World's Premier Lantern Festival". Centered on the theme "Co-creating the Chinese New Year Symbol with the World", the initiative highlights three core elements: festive scenery, time-honored traditions, and authentic flavors. Global creators are invited to explore these seven destinations firsthand, capturing their unique charm through photography, video, and storytelling. Through online platforms, creative social media challenges will engage audiences worldwide, fostering a reciprocal cultural exchange that transcends language and borders, bringing the essence of Chinese New Year to people everywhere.","length":877,"tagName":"p"},{"type":"text","content":"Wuhan: Wuhan blends ancient heritage with modern energy. Stroll through the plum blossoms of East Lake Plum Garden, cruise the glittering Yangtze and Han rivers at night, and feel the city's ecological pulse. The majestic Yellow Crane Tower and the bustling Ji'qing Street, with its century-old eateries, carry forward millennia of culture and neighborhood warmth.","length":372,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":550,"height":366,"url":"https://media.zenfs.com/en/newsfile_64/25249e7e663418b7b0539e842cc68a95"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gIht_5J_c3nIep4Ds9ysAA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYzOTtjZj13ZWJw/https://media.zenfs.com/en/newsfile_64/2524...

More updates from Trip.com Group Ltd.

Trip.com GroupChinese New YearLantern FestivalChinese cultureZigongHuangshanChinaChangshaChangzhiauthentic flavorsYibin