Lifestyle
Tripadvisor Trendcast 2026 Introduces The Year of Meaningful Travel Experiences
Tripadvisor®, the world's largest travel guidance platform, today announced the launch of its second annual Trendcast report, exploring the trends defining travel this year.
About this update from Tripadvisor, Inc.
[{"type":"text","content":"New Analysis of 1 Billion+ Reviews and Contributions Shows Experiences Driving Travel Planning","length":94,"tagName":"p","attribs":{}},{"type":"text","content":"NEEDHAM, Mass., Jan. 28, 2026 /PRNewswire/ -- Tripadvisor®, the world's largest travel guidance platform, today announced the launch of its second annual Trendcast report, exploring the trends defining travel this year.","length":233,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Tripadvisor)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Tripadvisor)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":229,"url":"https://media.zenfs.com/en/prnewswire.com/33026130ddeedfe5dbfe47f0291e29eb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/kpVWKvq66zzFFIUNTyZvyw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQwNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/33026130ddeedfe5dbfe47f0291e29eb","width":400,"height":229}},"href":"https://mma.prnewswire.com/media/1089834/Tripadvisor_LogoV2.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Informed by Tripadvisor's global insights, the 2026 Trendcast is based on search, booking and behavioral data, along with user generated content from the platform's more than one billion reviews and contributions.","length":221,"tagName":"p"},{"type":"text","content":"Key trends for this year include a surge in pet-friendly travel bookings (up 260% year-on-year) and the growth of extreme adventure experiences (up 79% year-over-year). But the real story is the value placed on experiences themselves. Travelers aren't just visiting destinations anymore, they're intentionally planning trips around the activities, experiences and connections they want to have.","length":402,"tagName":"p"},{"type":"text","content":"From 'Sweat Jetting' marathoners racing through mountain paths to families embracing child-led trip planning, these trends reveal how travelers are seeking out experiences that spark real connection with places, passions, local experts, and their travel companions.","length":273,"tagName":"p"},{"type":"text","content":""This year's Trendcast continues to reflect a shift in how people are approaching travel, with experiences increasingly leading travel decisions," said Laurel Greatrix, chief communications officer at Tripadvi...