Business
Best Western® Hotels & Resorts and Tripadvisor® Launch AI-Powered Trip Planning Experience to Help Soccer Fans Navigate 2026 Travel
This interactive platform simplifies multi-city travel planning and highlights more than 200 BWH® Hotels properties near soccer matchesPHOENIX, Jan. 29, 2026
About this update from Tripadvisor, Inc.
[{"type":"text","content":" This interactive platform simplifies multi-city travel planning and highlights more than 200 BWH® Hotels properties near soccer matchesPHOENIX, Jan. 29, 2026 /PRNewswire/ -- Best Western Hotels & Resorts, the globally recognized hospitality brand within the BWH Hotels portfolio, and the world's largest travel guidance platform, Tripadvisor, today announce the launch of their new \"Go for the Goal\" platform, an innovative AI-powered trip planning experience designed to help soccer fans plan multi-city travel itineraries ahead of the world's biggest international soccer tournament in Summer 2026.\n \n \n \n \n \n \n \nThe Tripadvisor platform leverages AI to analyze travelers' preferences and Tripadvisor technology to address the unique challenges of traveling for large-scale sporting events, where fans often need to coordinate lodging, transportation and activities across multiple cities within a short timeframe. The experience brings together Best Western Hotels & Resorts options near matches, route suggestions between matches and curated recommendations, from local dining and cultural highlights to fan-friendly experiences along the way. By combining traveler inputs with Tripadvisor data, the experience provides tailored guidance and recommendations that help fans plan confidently and stay flexible as itineraries evolve.\"Soccer is surging across North America, and this summer's once-in-a-generation global tournament will inspire millions to hit the road and follow the action. We're committed to offering intuitive, data-driven solutions that help today's travelers discover and book hotels with ease,\" said Joelle Park, Senior Vice President and Chief Marketing Officer, BWH Hotels. \"By partnering with Tripadvisor, we're reimagining the planning experience with AI—making multi-city journeys simpler, helping guests uncover new destinations and ensuring they find welcoming places to stay that fit their needs.\"Powered by Tripadvisor data, the \"Go for the Goal\" platform features more than 200 BWH Hotels properties located within a 25-mile radius of host stadiums across North America. Hotel recommendations are designed to prioritize convenience and availability, while also offering a range of accommodations across the BWH Hotels portfolio, from luxury stays within WorldHotels™ to economy options such as SureStay®, helping fans s...