Lifestyle
Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand's belief that while destinations may change, the people beside us are what truly matter.
About this update from Toyota Motor Corp.
[{"type":"text","content":"Two 30-second spots explore origin stories that shape the destination","length":69,"tagName":"p"},{"type":"text","content":"PLANO, Texas, Feb. 6, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand's belief that while destinations may change, the people beside us are what truly matter.","length":290,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9380251-en-toyota-showcases-all-new-2026-rav4-athletes-super-bowl-lx","length":163,"tagName":"p"},{"id":"XWuFLNZ6Sso","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/XWuFLNZ6Sso?autoplay=0","width":512,"height":288,"scrolling":"auto","anchorId":"ec669467-50ed-52cc-8364-13b30fc88287"},{"type":"text","content":"The two ads, "Superhero Belt" and "Where Dreams Began," bring Toyota's long-standing human-centric storytelling to life spotlighting moments, relationships and dreams that shape who we become along the way.","length":230,"tagName":"p"},{"type":"text","content":"The film "Superhero Belt" explores the connection between a doting grandfather and grandson, and how their relationship only grows stronger with time. The story begins when the grandfather takes his grandson for a ride in his 1997 Toyota RAV4. The moment proves to be such a core memory, the grandson proudly recreates it for his grandfather almost 30 years later, this time in his all-new 2026 RAV4 with the roles reversed. The seating arrangements may have changed, but the love—and the inside jokes—never will. "Superhero Belt" was created by Saatchi & Saatchi and directed by Rodrigo Saavedra at Pulse Films.","length":641,"tagName":"p"},{"type":"text","content":""As the Official Automotive Partner of the NFL, the Super Bowl gives Toyota an unmatched stage to tell stories that connect with fans," said Dedra DeLilli, vice president, marketing communications, Toyota Motor North America. "Whether it's the nostalgia of a ride in a grandfather's RAV4 or the unflinching determination of a Team Toyota athletes' lifelong journey, the origin shapes the destination for us all. Together, these stories reflect Toyota'...