Sports
Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag
At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag.
About this update from Toyota Motor Corp.
[{"type":"text","content":"Toyota Brings the Vehicle Lineup including the all-new RAV4 and bZ to Super Bowl LX with Live Content and Unforgettable Experiences for NFL Fans","length":144,"tagName":"p","attribs":{}},{"type":"text","content":"PLANO, Texas, Jan. 30, 2026 /PRNewswire/ -- At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag.","length":294,"tagName":"p"},{"type":"image","alt":"Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag","displaySize":"","headline":null,"caption":"Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":190,"url":"https://media.zenfs.com/en/prnewswire.com/471bfae5548cec7b563f3e337977b357"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/RZ7NVVViHBSUyFFzfdgTvQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMzNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/471bfae5548cec7b563f3e337977b357","width":400,"height":190}},"href":"https://mma.prnewswire.com/media/2873045/TMNA_SB_LX_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Super Bowl LX marks the apex of Toyota's "All In. All Season." campaign, which delivers community impact through regional and national NFL FLAG support, with more than 300,000 players supported by Toyota dealers nationwide in local league play. Fans also had the chance to win weekly prizes, including a first-ever opportunity to score Brock Purdy's favorite Toyota Sequoia Capstone.","length":401,"tagName":"p"},{"type":"text","content":"Toyota Glow Up Classic at Super Bowl LXThe game's future - Females in Flag - will be spotlighted during this unique black-light flag football showdown (February 4) that gathers the Bay Area's top high school female athletes on the same field that hosts the Pro Bowl Games a day earlier.","length":295,"tagName":"p"},{"type":"text","content":"Under UV lights and in glowing jerseys and gear, the athletes will take the field in a one-of-a-kind spectacle alongside on-field mentors from Team Toyota. Currently scheduled to appear: Brock Purdy, Puka Nacua, Michael Pittman Jr., Kyle Hamil...