Toyota Announces Closing Chapter of Award-Winning Anime Series "GRIP"—Culminating in Brand’s First-Ever Anime Short Film

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[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":240,"url":"https://media.zenfs.com/en/business-wire.com/5c522f831546f377a9318b1c6f1f970a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/3F9nwFKDlXOtTi_cB90AVg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ4MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/5c522f831546f377a9318b1c6f1f970a","width":480,"height":240}},"lazy":false},{"type":"text","content":"LONG BEACH, Calif., November 05, 2025--(BUSINESS WIRE)--Intertrend Communications, the culture-forward creative agency known for helping leading U.S. brands connect with Asian American audiences and broader pop culture, today announced the fourth and final installment of Toyota’s award-winning anime series titled "GRIP, A Toyota Movie," premiering November 5, 2025.","length":377,"tagName":"p"},{"type":"text","content":"Directed by Yoriaki Mochizuki (Harley Quinn, Final Space, Kite Man: Hell Yeah!), the nearly ten-minute short film marks the final chapter of Toyota’s GRIP series and the brand’s first-ever anime short film. The original content franchise has captured audiences across the globe with its fusion of anime artistry, driving passion, and emotional storytelling. Originally created by Intertrend alongside Executive Producer Frank Mele, the content series is a high-octane anime adventure that combines heart-pounding action and a battle between the human spirit and computer control.","length":579,"tagName":"p"},{"type":"text","content":"Since its debut early last year, Toyota’s GRIP franchise has earned critical acclaim and industry recognition for creative excellence and audience engagement. For three seasons, Toyota has carved its own lane in anime through GRIP—a pioneering campaign created by Intertrend Communications that reimagined how an automotive brand could engage emerging demographics and fandom communities. Through a 360-degree activation strategy spanning programmatic out-of-home takeovers, pop-culture events like Anime Impulse Universe and Formula Drift, and custom partnerships with Spotify and Japanese girl group ATARASHII GAKKO!, the GRIP campaign has cemented Toyota’s position as a cultural innovator.","length":693,"tagName":"p"},{"type":"text","content":"Short Film Synopsis: Set in a near-future world...

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