Business
The Tacoma Makes History… Again!
The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years a Toyota pickup has taken the top award at the Truck Rodeo, with the full-size Toyota Tundra earning honors in 2022 and 2024.
About this update from Toyota Motor Corp.
[{"type":"text","content":"Toyota Tacoma Named Truck of Texas for the second year in a row at the Texas Auto Writers Association Annual Truck Rodeo","length":125,"tagName":"p","attribs":{}},{"type":"text","content":"PLANO, Texas, Jan. 28, 2026 /PRNewswire/ -- The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years a Toyota pickup has taken the top award at the Truck Rodeo, with the full-size Toyota Tundra earning honors in 2022 and 2024.","length":524,"tagName":"p"},{"type":"image","alt":"Toyota Tacoma Named Truck of Texas for the second year in a row at the Texas Auto Writers Association Annual Truck Rodeo","displaySize":"","headline":null,"caption":"Toyota Tacoma Named Truck of Texas for the second year in a row at the Texas Auto Writers Association Annual Truck Rodeo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":240,"url":"https://media.zenfs.com/en/prnewswire.com/64507e5cce594a9656cf21656e25a394"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/swZVApv817gY.ZTChv5DfA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQyMztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/64507e5cce594a9656cf21656e25a394","width":400,"height":240}},"href":"https://mma.prnewswire.com/media/2871046/Tacoma_TAWA_2026.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""It's great to see Tacoma win the Truck of Texas again for the second year in a row. It caps a great 2025 with its best-selling year ever, continuing a run as the most popular midsize pickup in the U.S. the last 21 years in a row," said Brock Cartlidge, senior manager of Toyota Vehicle Marketing and Communities. "We appreciate TAWA's members recognizing the Tacoma as the first Truck of Texas from a segment other than full-size pickup."","length":467,"tagName":"p"},{"type":"text","content":"The fourth-generation Tacoma debuted in the spring of 2023 with two new powertrains, including the i-FORCE MAX hybrid powertrain, with a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, a 75 percent increase in torque ...