Business
Tilray Medical, CC Pharma, and 14U Pharma Announce Strategic Alliance with “gesund leben” Cooperation and Alliance Healthcare Deutschland to Accelerate Market Expansion and Strengthen Pharmacy Access Across Germany
DENSBORN, Germany, March 12, 2026 (GLOBE NEWSWIRE) -- Tilray Pharma, the pharmaceutical division of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), has
About this update from Tilray Brands, Inc.
[{"type":"text","content":"DENSBORN, Germany, March 12, 2026 (GLOBE NEWSWIRE) -- Tilray Pharma, the pharmaceutical division of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), has announced a strategic partnership with Tilray Medical, CC Pharma, 14U Pharma, and “gesund leben” cooperation, which is operated by Alliance Healthcare Deutschland. As one of Germany’s largest pharmacy networks, Alliance Healthcare Deutschland runs 27 logistics centers across the country and supplies more than 10,000 pharmacies daily. This comprehensive distribution network is recognized as a leading support system for independent pharmacies, providing essential services, marketing resources, and purchasing benefits. It plays a vital role in ensuring effective national pharmaceutical delivery. Effective April 1, 2026, Tilray Medical, CC Pharma, and 14U Pharma will team up to strengthen their market presence throughout Germany by offering an extensive range of products and improving pharmacy access. Through the “gesund leben” cooperation, this alliance will provide partner pharmacies with comprehensive healthcare solutions, including prescription medications (Rx), discounted medicines via parallel import, and Tilray Medical’s medical cannabis portfolio. The partnership is designed to address both B2B pharmacy requirements and B2C patient and consumer needs, granting partner pharmacies access to advantageous purchasing terms, increased product availability, and enhanced service offerings. The “gesund leben” pharmacy cooperation comprises approximately 3,600 member pharmacies throughout Germany. Membership offers considerable benefits, including digital and priority access that enhance connectivity and expand opportunities within the network. The “gesund leben” alliance serves as a pivotal cooperative network in the German pharmacy sector, delivering added value through competitive purchasing terms, innovative operational efficiency services, intelligent solutions for increasing customer traffic and sales, and customized support for its members. Rajnish Ohri, President, International, Tilray Brands, stated, “Germany remains one of the most important and dynamic healthcare markets in Europe. By bringing Tilray Medical, CC Pharma, and 14U Pharma together through this partnership, we are stronger together — scaling our German operations, expanding pharmacy access, and creating an even mo...