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BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe

The 12-month Deal Also Includes Seasonal Festival Support in London and a Permanent Live Venue ELLON, Scotland, May 05, 2026 (GLOBE NEWSWIRE) -- Scottish Brewer, BrewDog, by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), today announced a 12-month partnership with Underbelly to support key festivals and venues in its portfolio. The deal, which has scope to extend beyond the initial agreement, will see BrewDog take over as the official beer supplier at Christmas in Trafalgar Square, SKATE at Leic

articleTilray Brands, Inc.May 5, 20266/company/tilray-inc/news/brewdog-announces-partnership-with-underbelly-as-official-beer-supplier-of-underbelly-at-the-edinburgh-fringe
BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe

About this update from Tilray Brands, Inc.

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More updates from Tilray Brands, Inc.

Edinburgh FringeBrewDog beerEdinburghTrafalgar SquareStuart HarrisonTilray BrandsUnderbelly FestivalBrewDogLeicester Square