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Powerade Enters India as Official Sports Drink of the ICC Men's T20 World Cup 2026
Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most significant sporting events, the ICC Men's T20 World Cup. Powerade's presence as the official sports drink of the tournament aims to reinforce Coca-Cola India's focus on expanding its portfolio with brands rooted in sport, activity and evolving lifestyles.
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[{"type":"text","content":"NEW DELHI, Feb. 27, 2026 /PRNewswire/ -- Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most significant sporting events, the ICC Men's T20 World Cup. Powerade's presence as the official sports drink of the tournament aims to reinforce Coca-Cola India's focus on expanding its portfolio with brands rooted in sport, activity and evolving lifestyles.","length":433,"tagName":"p"},{"type":"image","alt":"Powerade Enters India as Official Sports Drink of the ICC Men’s T20 World Cup 2026","displaySize":"","headline":null,"caption":"Powerade Enters India as Official Sports Drink of the ICC Men’s T20 World Cup 2026","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/58b07f54162796595a303648919bc4db"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/q0Z5rPfbCIfIgF6YmqV1iQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/58b07f54162796595a303648919bc4db","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2922031/COCA_COLA_INDIA_Powerade.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Designed as a sports hydration solution, Powerade contains Vitamin B3 and electrolytes to enable performance energy for sports, making it suited for high intensity training, competitive sport and active lifestyles. Powerade has been introduced in two flavour variants — Mountain Blast (Blue) and Fruit Punch (Red) with a low-calorie formulation, reflecting evolving consumer preferences.","length":387,"tagName":"p"},{"type":"text","content":"Brand Film ft. Neeraj Chopra: https://www.instagram.com/p/DVOJmh-jyt1/","length":70,"tagName":"p"},{"type":"text","content":"Brand Film ft. Shubhman Gill: https://www.instagram.com/p/DVLjlJKE7M3/","length":70,"tagName":"p"},{"type":"text","content":"The launch was marked by a high-impact on-ground integration during India's marquee Super 8 match in Ahmedabad on 22nd February 2026. Powerade took over the field on match day, creating a powerful visual presence announcing its launch in India.","length":248,"tagName":"p"},{"type":"text","content":"Speaking on the launch, Ankita Mahna, Senior Director, Marketing, Hydration, Sports & Tea Category, Coca-Cola In...