Sports

NBA and The Coca-Cola Company Announce Multiyear Global Partnership

NEW YORK, March 17, 2026--The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner.

articleCoca-cola Company (the)March 17, 20265/company/the-coca-cola-company/news/nba-and-the-coca-cola-company-announce-multiyear-global-partnership-1
NBA and The Coca-Cola Company Announce Multiyear Global Partnership

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