Business
Tencent Underscores Commitment to IP and Innovation Amid 'Hyper Digital Reality' Showcase at INTA's 2023 Annual Meeting Live+
The recently concluded International Trademark Association's (INTA) 2023 Annual Meeting Live+ saw key partner Tencent participate in a series of...
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[{"type":"text","content":"\n \n SINGAPORE, May 25, 2023 /PRNewswire/ -- The recently concluded International Trademark Association's (INTA) 2023 Annual Meeting Live+ saw key partner Tencent participate in a series of intellectual property-related knowledge sharing and engagement sessions. Tencent's Head of Public Affairs and Global Policy, Danny Marti, spoke on the company's experience in creating and managing its robust intellectual property (IP) portfolio and working with its partners and other stakeholders to support a robust and effective IP ecosystem. Participants also got to witness a display of Tencent's \"Hyper Digital Reality\" in the form of a \"digital human\" greeting attendees of the largest IP event in the world.\n \n \n Continue Reading\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n\n \n \n\n \n \n \n \n \n \n \n\n \n\n \n Danny Marti, Head of Head of Public Affairs and Global Policy at Tencent, at INTA’s 2023 Annual Meeting Live+ Opening Ceremony\n \n \n \n\n \n \n \n\n\n \n \n \n \n \n \n \n Marti presented his keynote address highlighting aspects of the \"digital boom\" that is reshaping business, culture, and society, not only across Asia but around the world. Against this backdrop, Marti challenged the audience to consider \"what is next\" for consumer engagement as we embark on this journey of accelerated digitalization.\n \n \t Also making a surprise appearance at Marti's keynote address was a state-of-the-art, hyper-real and interactive \"digital twin\" of Marti himself, which was created with Tencent and TiMi Studio technologies, through the capture of over 20,000 images and the generation of over 100 million mapping polygons.\n \t \"The building blocks are already being created with digital humans, or avatars, and beginning to support different types of business. This is an early glimpse of how digital advancements will create exciting new ways for realistic, high-functioning avatars to support customer service, educational instruction, as well as new entertainment experiences, just to name a few examples. The possibilities are endless, and a new creative landscape is emerging,\" said Marti.The five-day event, which was attended by over 8,000 participants, saw the company headline major \"IP & Innovation\", \"The Business of Brands\", and \"The Women's Leadership Initiative Project Team\" workshop and tracks. Tence...