Business
Tencent Marketing Solution and GroupM launch global Joint Business Partnership at Cannes Lions
As the consumer landscape continues to rally and e-commerce gains even more traction, industry-leading brands are making strategic moves, bolstering...
About this update from Tencent Holdings Ltd
[{"type":"text","content":"\n \n SHENZHEN, China, June 22, 2023 /PRNewswire/ -- As the consumer landscape continues to rally and e-commerce gains even more traction, industry-leading brands are making strategic moves, bolstering their investment in digital advertising. This trend marks a potent resurgence for the marketing and advertising sectors.\n \n \n Continue Reading\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n\n \n \n\n \n \n \n \n \n \n \n\n \n\n \n (PRNewsfoto/Tencent)\n \n \n \n\n \n \n \n\n\n \n \n \n \n \n \n \n At the prestigious 70th Cannes Lions International Festival of Creativity - often hailed as the \"Oscars of the advertising world\" - Tencent Marketing Solution (TMS) has once again seized the global spotlight. Amidst the vibrant energy of the festival, TMS unveiled \"China's Digital Market: A Growth Roadmap,\" and amplified its strategic collaboration with GroupM on a global scale.\n \n \t On June 22nd, Ethen Zhang, Deputy General Manager of Channel Sales Department at TMS, and Andrew Meaden, GroupM's Global Head of Investment, joined forces, interlocking puzzle pieces that symbolized the synergy and unity of their companies. With this symbolic gesture, they set in motion their cooperative blueprint, marking an exciting new chapter in the TMS and GroupM global strategic partnership program.\n \t \"As we stand on the threshold of a fresh market cycle, TMS has fortified its resources and capabilities across various sectors, enabling advertisers to nurture a virtuous cycle of omni-channel operations within Tencent's dynamic ecosystem,\" noted Ethen Zhang. \"We are committed to forging ahead with GroupM, providing marketing services that pack more punch and flexibility, thereby empowering our business partners to navigate the twists and turns of ever-evolving market trends.\"Andrew Meaden added, \"China has always been a pioneer in digital marketing, revolutionizing traditional media investment tactics and introducing new ideas to global markets. Our partnership is designed to help GroupM's global client base leverage the power of Tencent's ecosystem to drive growth for their businesses. We are excited about the potential for our partnership together to usher in a new era of media where advertising resonates more effectively with people.\"Building a Strong Partnership to Navigate ComplexitiesThe roots of GroupM's Joint Busines...